Ever wonder if you should wait until your coaching business has a steady stream of clients before investing in proper systems?
Meet Sarah Novaro, a certified coach and singer who made a smart decision early in her journey: build her business infrastructure first so she could grow into it, not scramble later.
This case study will explore how Sarah used Paperbell to skip the website stress, honor her neurodivergent needs, and create a coaching business that feels aligned, even before signing her first client.
The Challenge: Creating a Professional Foundation Without the Overwhelm
Sarah started coaching after receiving her certification in 2023. Like many new coaches, she was juggling multiple roles while building her business: offering singing lessons to stay connected to her creative roots.
But she had one non-negotiable: her systems needed to support her energy, not drain it.
“With any other job I’ve had, if it doesn’t fit the way I function, it just depletes me. I zone out and feel drained,” Sarah shares. “I needed something that worked with how I function.”
Her top concerns were:
- Creating a client experience that felt seamless and professional
- Managing her energy as a neurodivergent entrepreneur
- Organizing both coaching and singing clients in one system
- Reducing decision fatigue from piecing together multiple tools
- Avoiding the stress of building a full website from scratch
Pro Tip: Use Paperbell to create a beautiful website in minutes and connect it to any social media or online platforms, such as Instagram and Substack.
The Search: Finding a Tool That “Gets It”
Sarah first heard about Paperbell through another coach in her certification program’s Facebook group. She had been trying to piece together her tech stack but quickly hit a wall. She shared:
“It was missing parts. You’d need one app for scheduling, one for payments, one for contracts—it just felt like too much,” she says.
When she checked out Paperbell, the decision was easy.
“I didn’t have time to research a hundred options. It looked like it could do everything I needed, and the design just felt right.”
Even though she hadn’t signed her first client yet, Sarah decided to sign up and treat Paperbell as the central hub of her business.
The Implementation: Systems First, Clients Second
While many new coaches wait until they’ve “made it” to invest in systems, Sarah did the opposite.
She used Paperbell to set up a full coaching shop page, even before her client roster was full. She also created a separate package for singing lessons, keeping both offers neatly organized on one platform.
What made the biggest difference? The ability to create a professional presence without needing a traditional website.
“I set up a coaching page on Substack and linked it to my Paperbell shop,” she explains. “I also connected it to Instagram using Linktree. I didn’t need a full website at all.”
And Paperbell didn’t just help her look professional. It also helped her feel more confident.
“It was such a relief. I didn’t have to wait until everything was perfect. I just had to focus on my visual identity, hire a designer, and boom—done.”
The Results: Confidence, Clarity, and a Business That Feels Like Home
Even though Sarah is still in the early stages of growing her coaching clientele, setting up Paperbell has already paid off.
A Space That Matches Her Needs as a Neurodivergent Coach
One of Sarah’s favorite features is the ability to set buffer time between sessions. Automatically.
“I was like, oh my god, yes! Who thought of this? As someone who needs recovery time after interactions, this is huge.”
This flexibility gives her the space to manage her energy and hold deeply intentional sessions with clients.
Time and Energy Saved on Admin Tasks
Instead of stressing over how to build a website or onboard clients manually, Sarah put her energy into connecting with potential clients through Instagram and her newsletter.
“Without Paperbell, building the backend of my business would’ve been a huge mental load. The kind that creates resistance, where you just don’t want to do it.”
Now, all that energy can be directed toward content creation, writing her Substack, and welcoming coaching clients when they’re ready.
Advice for New Coaches: Don’t Wait Until You “Feel Ready”
When asked what she’d say to a coach who’s wondering if they’re ready for Paperbell, Sarah’s answer is clear:
“It’s worth it. Once you’re using it, it’s actually fun. It helps you project yourself into the business you’re building.”
She also highlights the emotional value of the design itself:
“Paperbell has a softness to it. You want to feel that warmth when you’re considering coaching. It’s the kind of design that feels safe, especially for something as personal as life coaching.”
Ready to Build Your Coaching Business with Confidence?
Sarah’s story shows that you don’t have to wait until your calendar is booked to create a coaching business that works for you. In fact, setting up your systems now can give you the confidence to step into coaching fully.Start your free trial today and see how simple coaching systems can be.
