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Content Quicklinks:

✔ What Is an Advertising Strategy?
✔ The Importance of Having an Advertising Strategy
✔ How To Develop Your Advertising Strategy
✔ Create a Winning Advertising Strategy and Scale Your Coaching Business

Why Coaches Need an Advertising Strategy (+ Example Strategy to Swipe)

Why Coaches Need an Advertising Strategy (+ Example Strategy to Swipe)

by Charlene Boutin | Nov 24, 2023 | Marketing for Coaches

Have you ever tried running paid ads to get coaching clients, only to find yourself dumping money in the garbage? This is what running an online coaching business without an advertising strategy feels like. Ads can feel complicated. And that’s even worse when you...
The Ultimate Guide to Paid Advertising for Online Coaches

The Ultimate Guide to Paid Advertising for Online Coaches

by Charlene Boutin | Nov 20, 2023 | Marketing for Coaches

You want more coaching clients – but you’re frustrated with the organic methods. Your social posts are getting some traction, and people are raising their hands to work with you… but things aren’t moving as quickly as you’d like. If this feels like you, maybe...
Hone These 13 Marketing Skills to Land More Coaching Clients

Hone These 13 Marketing Skills to Land More Coaching Clients

by Charlene Boutin | Nov 3, 2023 | Marketing for Coaches

Coaches are the best in the world at helping others achieve their potential. However, being a successful coach goes beyond having the knowledge and expertise in your field. It also requires a solid understanding of marketing skills to attract and retain dream...
SEO For Coaches: How to Get Into Top Search Results

SEO For Coaches: How to Get Into Top Search Results

by Sofie Couwenbergh | Nov 2, 2023 | Featured: Marketing for Coaches, Marketing for Coaches

As a coach, you want to find the right kind of clients so you can help them improve their lives. If you don’t have a good lead generation system set up, however, you could spend more time trying to get clients than working with them. Paid advertising, social media...
Are Sales and Marketing the Same? Here’s Why Coaches Need Both

Are Sales and Marketing the Same? Here’s Why Coaches Need Both

by Charlene Boutin | Oct 27, 2023 | Marketing for Coaches

Marketing vs sales – which should you focus on to grow your coaching business? This is actually a trick question. The truth is that sales and marketing are equally important for coaches who run their own businesses.  And too many coaches fall into the trap...
The Top 16 Sales Skills All Coaches Must Have

The Top 16 Sales Skills All Coaches Must Have

by Charlene Boutin | Oct 25, 2023 | Marketing for Coaches

If you want to be a successful coach, it’s not enough to just have great content or a flashy website.  You need to have top sales skills to attract and retain clients. But what sales skills should you focus on? And how can you start dipping your toes into...
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