Marketing for coaches can be overwhelming. Managing landing pages, email sequences, webinars, and the rest on your own takes up a lot of energy.

Effective marketing tools like ClickFunnels help you run everything smoothly in an optimized system. You can use it to build and optimize sales funnels for your coaching packages and generate more paying clients.

In this guide, we’ll explore what ClickFunnels for coaches looks like and how you can use it to grow your business.

What is ClickFunnels?

ClickFunnels is a popular tool designed for service providers like coaches to simplify their marketing efforts and enhance lead generation.

Its drag-and-drop funnel creator requires no tech skills. These funnels generate leads with minimal effort and convert them into paying clients.

With ClickFunnels, you can accept payments, manage multiple sales funnels, and track your sales metrics on one platform. It’s a versatile marketing tool for small businesses selling products and services online.

Key features of ClickFunnels include:

• Sales Funnels Builder: Create and customize sales funnels to guide prospects through the buying process.
• Page Builder: Design landing pages, sales pages, and more with an intuitive drag-and-drop interface.
• Shopping Cart: Facilitate secure online transactions.
• Email Marketing: Automate email campaigns to nurture leads and engage customers.
• Affiliate Management: Set up and manage affiliate programs to expand your reach.
• Hosting Webinars: Run webinars to educate and convert your audience.
• Scheduling: Manage appointments and schedules.
• Workflow Automation: Automate various business processes to save time and increase efficiency.
• Selling Courses and Memberships: Offer and manage online courses and membership sites.
• Analytics: Track and analyze the funnels’ performance.
• Integrations: Connect with tools like Zapier, Shopify, Mailchimp, and Kajabi.

ClickFunnels’ user-friendly dashboard makes it easy for newcomers to navigate and use its extensive functionalities. If you’re looking to generate high-quality leads, host webinars, sell products, or manage customer relationships, ClickFunnels can provide a comprehensive solution to enhance your business operations.

[ Read: The Best CRM for Coaches Who Are Sick of the Tech Overwhelm ]

Its monthly pricing varies between $97 and $297, but the startup plan has everything a coach needs, including unlimited:

• Funnels
• Courses
• Members
• Contacts
• Pages
• Domains

Before committing to a subscription, explore ClickFunnel’s features through its 14-day free trial and see how it fits your business needs.

Why Use ClickFunnels as a Coach?

Sales funnels are strategic tools that guide prospects through a series of steps to convert them to paying clients. This is crucial for coaches because it automates their lead-generation process, ensuring a steady flow of clients.

A well-constructed funnel can make managing and nurturing leads easier without constant manual effort. This saves time and increases return on investment (ROI).

For example, you can use ClickFunnels to capture leads by offering valuable resources like free e-books or video series in exchange for email addresses. Once a lead provides their email, they can be directed to a case study page and then to an application or purchase page.

This automated journey ensures that leads are effectively nurtured at each stage, increasing the likelihood of conversion.

Another significant advantage is the user-friendly design tools provided by ClickFunnels. The drag-and-drop builder and pre-designed templates allow you to create professional-looking pages without tech skills.

[ Read: Get Leads From Your Coaching Blog: How to Create a Blog Funnel That Works Around the Clock ]

Furthermore, you can monitor the performance of each funnel by checking the analytics of key metrics. This allows you to focus on the strategies that bring in the most clients.

How to Use ClickFunnels to Sell Coaching Packages

Here’s how to set up a step-by-step system through ClickFunnels to warm up leads and get more sign-ups for your coaching programs.

1. Design Your Sales Funnel

First, you need a funnel to start selling your services. It turns lead nurture into a strategic process, where each landing page is part of this larger journey.

One highly effective model is the Value Ladder sales funnel, created by ClickFunnels co-founder Russell Brunson. This funnel has four stages:

• Bait: In exchange for an email address, offer a lead magnet such as a free assessment or checklist related to your coaching specialty.
• Frontend: Offer a low-cost product or service, like a rapid-fire coaching session or an email course.
• Middle: Offer a more valuable offering, like a 3-month coaching journey.
• Backend: Offer your most expensive service, like a retreat or signature coaching program.

Using upsells and downsells is a common strategy for maximizing sales. In this approach, providing increasing value at each stage helps you build trust with your potential clients.

2. Create a Super Valuable Lead Magnet

A high-quality lead magnet sets the foundation for your entire sales funnel. It’s a freebie offered in exchange for an email address, and it’s a critical part of your lead generation strategy.

First, identify a significant problem your target audience faces to create an irresistible lead magnet. Then, create an information product that effectively solves that problem and offer it for free.

Depending on your niche, this could be any of the following:

• An ebook
• Email course
• Webinar
• Assessment

The goal is to provide substantial value that demonstrates your expertise and helps potential clients achieve their desired results.

3. Choose the Right Landing Page Format

Your lead magnet will determine the best landing page format to use.

For text-based lead magnets like ebooks and email courses, a simple squeeze page funnel consisting of a landing page and “thank you” page is effective.

For video-based lead magnets, a reverse squeeze page funnel with a video preview on the landing page can work well. If you’re offering a webinar, use a funnel with a registration page, thank you page, webinar page, and order page.

4. Use a Proven Landing Page Template

Building a landing page from scratch is challenging, especially without design experience. Instead, use a proven template from ClickFunnels’ extensive library. These templates are optimized for various lead generation funnels, including:

• Squeeze pages
• Reverse squeeze pages
• Webinar registration pages

Using a template saves time and ensures high conversion rates, as these designs have been tested and refined for real businesses.

5. Craft a Compelling Headline

The headline is the most important element of your landing page because it’s the first thing visitors see. To grab their attention, focus on the value your lead magnet offers and how it will improve their lives.

A compelling headline should clearly convey the benefits of your lead magnet, enticing visitors to read further and take action.

6. Emphasize the Advantages of Your Lead Magnet

To convince visitors to provide their email addresses, emphasize the benefits of your lead magnet rather than its features. Explain how it will solve their problems and improve their lives.

While features describe what the lead magnet includes, benefits highlight the positive outcomes for the user. For example, instead of stating that your ebook is 50 pages long, emphasize that it provides comprehensive solutions to their most pressing issues.

7. Provide Social Proof

Social proof helps establish credibility and reassures potential clients that your offer is valuable. Include testimonials from clients who benefited from your lead magnet and any relevant credentials, awards, or media mentions.

If you don’t have testimonials about your lead magnet yet, you can give it to previous clients in exchange for a review. You can also feature client testimonials about your coaching approach if they are closely related to the tools shared in your lead magnet.

Specific and positive feedback from previous users can create trust and significantly increase conversion rates.

8. Have a Clear Call to Action

Every landing page needs a clear call-to-action (CTA) button that stands out.

Use specific, action-oriented copy like “Get Your FREE Ebook Now!” rather than generic terms like “Download” or “Subscribe.” Ensure the CTA button is easily visible and accessible throughout the page, even on longer ones, to reduce friction and encourage conversions.

9. Start Driving Traffic to Your Landing Page With Paid Ads

To test the effectiveness of your landing page, start driving traffic to it using paid advertising on social media platforms. Set a small daily budget and monitor the response.

If your lead magnet resonates with your target audience, you can tweak your landing page to improve conversion rates. However, if it doesn’t perform well, it’s better to revise your lead magnet and try a different approach.

Persistence is vital, as it may take several attempts to create an irresistible offer.

A Simpler Landing Page Alternative for Coaches

ClickFunnels offers a range of features for sales funnels, automation, webinars, and so on. However, if you’re unfamiliar with digital marketing, it can be a steep learning curve. Its complexity can overwhelm coaches who want to keep their businesses simple.

Paperbell offers a much simpler solution specifically designed for coaches.

When you set up a package on the platform, it automatically generates a landing page. You can customize this page with images, design elements, bio, testimonials, and detailed information about your services.

To increase your conversion rate, you can emphasize the following:

• Your coaching qualifications
• Problems your coaching program solves
• Who this package is for
• What is included in it
• The outcomes your client can expect from it
• Common questions and objections to signing up

The best thing about Paperbell’s landing page builder is that all the information it gathers from clients will be automatically synced with your account. This way, you can skip many administrative tasks essential to running your coaching practice.

Paperbell is not just for building landing pages–it handles your contracts, payments, scheduling, and the rest of your client management workflow, which you would otherwise need separate tools for.

Paperbell is free with your first client forever and affordable at $57 a month ($47.50 with the yearly plan) with multiple clients.

Over to You

ClickFunnels is a powerful tool for coaches who want to manage comprehensive sales funnels for their services. If you have a background in digital marketing, you’ll probably love its multi-step funnels and advanced marketing features.
If that’s not your thing, Paperbell can offer you a simple, all-in-one solution for all things coaching practice. If you want to make the most of advanced marketing features and tools to manage your coaching practice, you can also combine the two to create a solid system that optimizes your business.