A sample coaching session is usually the first real interaction between you and the client. It sets the tone for the coaching relationship and gives them a taste of your coaching style and approach.

So, how do you structure a sample coaching session to give clients the best experience? Read on to learn:

• The five key elements of an effective coaching session
• A simple 50-minute framework you can adapt to any client
• Session templates for life, business, executive, health, and career coaching
• Session scripts you can use for your next appointment

What Are the 5 Basic Elements of a Coaching Session?

Every coaching session, whether a sample or regular meeting, includes these elements. They each build on each other to get the client closer to their objectives.

Here are the five stages of productive coaching sessions.

1. Rapport Building

This is the starting point of every coaching session, and it’s especially crucial with new clients. If they feel comfortable, it will be much easier to work with them.

To create a safe and supportive environment, you can:

1. Ask them how they are feeling that day
2. Listen actively
3. Acknowledge what they are saying

If it’s a follow-up meeting, you can discuss what they have experienced since the last time you met.

This sets the tone for open dialogue and meaningful conversations.

2. Goal Setting

The next step is to define the focus of the coaching conversation.

At your first appointment, this might mean clarifying why the client sought coaching. Clarify what they hope to achieve in both the short and long term.

In subsequent sessions, this could involve revisiting broader objectives or addressing specific challenges the client wants to tackle that day.

This step is crucial to staying aligned. Without it, sessions may drift aimlessly, leaving the client feeling unfulfilled or unclear about their progress.

3. Exploration

This phase is all about uncovering the thoughts, emotions, and patterns behind the client’s challenges. Through active listening and open-ended questions, you can guide them to clarity about achieving their goals.

Exploration is where breakthroughs often happen. By addressing underlying beliefs or assumptions, the client can see their situation from a fresh perspective. This clarity paves the way for meaningful change.

Keep in mind that exploration isn’t about offering solutions. It’s about helping your clients understand themselves better so they can take empowered steps forward.

4. Action Planning

Here, the focus shifts to actionable steps that produce tangible outcomes rather than leaving things open-ended.

Collaboratively, you and your client identify specific actions they can take to address their goals. These should be realistic, measurable, and aligned with their current capacity.

Let’s say a client wants to improve their work-life balance but has a busy schedule. In this case, an action step might be simply scheduling a massage before their next session.

Action planning is empowering because it translates insights into practical strategies and makes the client committed to creating lasting change.

5. Closing and Feedback

The final phase of a coaching conversation ensures everything comes full circle. Reflect on what you covered, confirm the client’s next steps, and invite any last thoughts or questions.

One of my coaches always asked me to summarize my takeaways from the session, which helped me articulate my insights in my own words.

Take a moment to celebrate progress, no matter how small, or acknowledge the client’s efforts in the session. Closing on a positive note leaves the client feeling motivated to continue the coaching process.Pro tip:Keep your sessions organized with Paperbell! Try the all-in-one coaching website and client management tool that handles your bookings, contracts, payments, and more.

How to Structure a Coaching Session

Keeping your coaching conversation structured allows you to maximize its value for the client without running overtime. Here’s a rough breakdown you can follow for a 50-minute appointment.

• Opening (2-5 minutes): Keep your check-in brief so it doesn’t take away valuable time from the rest of the session.
• Goal setting (5 minutes): Define the session’s purpose. Ensure it’s aligned with the client’s overall objective and achievable in a single session.
• Exploration (30 minutes): Allocate most of your time here, but make sure you leave enough space for wrapping things up.
• Action planning (5-10 minutes): Give clients enough time to commit to actionable next steps without feeling rushed.
• Closing (3-5 minutes): Use the remaining time to recap and address any questions from the client.

Now, there might be instances when you need to alter this structure. For example, if your client is late or you have a different length of appointment.

Some sessions may be spent entirely on gaining clarity on the client’s goals and aspirations. Others require more space to discuss a pattern they are perpetuating in-depth. Pay attention to what serves the client best so you can shift around this session framework intuitively.

5 Sample Session Scripts to Use With Clients

These coaching sample session scripts demonstrate how you can guide conversations naturally in each stage of your meeting.

1. Rapport Building Script Example

Coach: Hi [Name], it’s great to see you. How have you been feeling since our last chat?

Client: A bit better. I’ve been trying to stay on top of things, but work’s been busy.

Coach: That makes sense. Before we dive in, what’s one thing that went well this week?

Client: I actually finished a project ahead of schedule.

Coach: That’s fantastic. Let’s use that win as a starting point today.

This opening helps your client feel seen and grounded, creating a calm environment for deeper work.

2. Goal-Setting Script Example

Coach: What would you like to focus on during our session today?

Client: I want to get better at managing my time.

Coach: Great. When you say “better,” what does that look like for you? Less stress, more organization, or something else?

Client: Mostly less stress. I keep overbooking myself.

Coach: So our goal today is to find ways to protect your time and energy. Does that feel right?

Defining goals early aligns expectations and gives both of you a shared direction.

3. Exploration Script Example

Coach: When you say you overbook yourself, what usually leads to that?

Client: I don’t want to disappoint anyone.

Coach: What might happen if you said “no” to one small request this week?

Client: I guess… nothing bad. Maybe I’d feel less overwhelmed.

Coach: That’s a great insight. What makes that idea feel both freeing and uncomfortable at the same time?

The exploration stage invites reflection, helping clients connect patterns to emotions and motivations.

4. Action Planning Script Example

Coach: Based on what we’ve discussed, what’s one concrete step you can take this week?

Client: I’ll block one evening off for rest and say no to new tasks that day.

Coach: Excellent. How confident do you feel about that, on a scale of 1–10?

Client: Maybe a 7.

Coach: What would make it a 9?

Client: Telling my team in advance so I don’t feel guilty.

Coach: Perfect. How about you schedule that message after this call?

Action planning turns insights into clear, achievable steps and builds accountability.

5. Closing Script Example

Coach: As we wrap up, what’s your biggest takeaway from today?

Client: That saying “no” doesn’t make me unreliable. It makes me sustainable.

Coach: Beautifully said. I’m proud of the awareness you brought today. Let’s check in next time on how that boundary felt in practice.

Ending with reflection reinforces growth and leaves clients motivated.

Templates for Different Coaching Niches

Each coaching specialty has its own distinct themes and challenges. Here’s how you can bring more value to clients in each.

Life Coaching Sessions

Life coaching sessions often center around personal growth, relationships, and finding purpose. Your sessions should focus on helping clients identify what truly matters to them and guiding them toward meaningful change.

Some themes or challenges you can explore:

• Finding clarity around life goals and values
• Navigating relationships or personal conflicts
• Overcoming limiting beliefs or emotional blocks
• Building confidence or self-awareness

Tools for life coaching:

• Wheel of Life assessment: A visual tool to evaluate satisfaction across key areas of life (e.g., health, career, relationships).
• Values Discovery Exercise: Help clients identify core values by reflecting on meaningful life moments.
• Visualization techniques: Help clients imagine their ideal life and outline steps to get there.

While life coaching sessions involve a lot of self-reflection, it’s important to keep them action-oriented. Many clients need help turning insights into practical steps to achieve tangible change.

[ Read: The 19 Forms No Coach Can Live Without ]

Business Coaching Sessions

Business coaching focuses on helping entrepreneurs, leaders, or teams overcome professional challenges and achieve organizational goals.

Some themes or challenges you can explore:

• Developing business strategies or refining goals
• Improving time management and productivity
• Identifying growth opportunities or scaling a business
• Addressing leadership challenges or team dynamics

Tools for business coaching:

• SWOT Analysis: Guide clients through assessing strengths, weaknesses, opportunities, and threats for their business.
• SMART Goal Setting: Ensure business objectives are specific, measurable, attainable, relevant, and time-bound.
• Mind Mapping: Brainstorm new ideas or visualize complex business plans.

Successful coaching sessions balance big-picture thinking with tactical advice. Help clients identify immediate priorities while staying aligned with their overarching vision.

Executive Coaching Sessions

Executive coaching targets leadership development, decision-making, and organizational impact. Sessions should help clients maximize their influence and effectiveness.

Some themes or challenges you can explore:

• Enhancing leadership skills or emotional intelligence
• Navigating workplace politics or high-stakes decisions
• Managing stress and achieving work-life balance
• Aligning personal and organizational goals

Tools for executive coaching:

• 360-degree feedback review: Discuss feedback from peers, employees, and superiors to identify areas for growth.
• Leadership styles: Explore how the client’s leadership style impacts team performance.
• Prioritization frameworks: Help clients focus on high-impact decisions using models like the Eisenhower Matrix.

Executive coaching sessions strike a balance between maintaining a professional tone and respecting the client’s specialized expertise while offering tools to navigate their challenges.

Health Coaching Sessions

Health coaching empowers clients to improve their physical, mental, and emotional well-being. Your sessions should help clients set achievable goals in these areas and build sustainable habits.

Some themes or challenges you can explore:

• Developing healthier eating or exercise routines
• Managing stress, anxiety, or sleep issues
• Addressing chronic conditions or preventing burnout
• Building accountability for long-term health goals

Tools for health coaching:

• Habit stacking technique: Help clients incorporate new habits into existing routines.
• Food and mood journal: Track eating patterns and their effects on emotions and energy levels.
• Mindfulness exercises: Introduce breathing techniques or guided meditation for stress management.

Health challenges can take a long time to resolve. Your clients may not see immediate signs of their progress, so it’s important you acknowledge their incremental efforts since the previous meeting and small wins.

Career Coaching Sessions

Career coaching helps clients navigate their professional path, whether they’re exploring new opportunities or finding greater fulfillment in their work.

Some themes or challenges you can explore:

• Clarifying career goals or transitioning to a new role
• Building confidence in interviews or networking
• Enhancing skills or addressing professional roadblocks
• Finding a balance between career aspirations and personal life

Tools for career coaching:

• Exploring career values: Help clients prioritize what they value most in a job or workplace.
• STAR technique: Prepare clients for interviews by structuring their responses.
• Strengths assessment: Identify unique skills using tools like CliftonStrengths or DiSC profiles.

It’s best to make sure your clients have clarity of their values and long-term aspirations before jumping into a job search. Help them set long-term objectives while staying practical about their next steps.

Free vs. Paid Coaching Sessions

A free coaching session is typically shorter than a regular one. It gives a glimpse of your coaching style and approach to your client before committing. 

Free sessions help clients clarify their challenges and propose an approach to working on them without diving deeper into them.

A paid coaching session is more results-oriented with more detailed guidance and a clear plan of action.

Usually, paid sessions are part of an extended coaching program with several appointments. This gives you more time to build a relationship with the client and provide continued support over time. You can develop a personalized coaching plan for them and focus each session on a subset of their overall objective.

Get Your Sessions Organized

Running your sessions is easy when you use Paperbell. Clients can book and pay you through your personalized landing page according to your custom availability and session length. They will be automatically onboarded with your coaching agreement and can access their package materials in their dedicated client portal.

Paperbell also allows you to store client notes, generate session logs, and create surveys in one place. Try Paperbell for free to streamline your workflow, from setting up your website to managing your coaching practice.

Coaching Session FAQs

How Long Should a Typical Coaching Session Be?

Normally, effective coaching sessions last between 25 and 90 minutes. Offering 25 or 50-minute appointments allows you to schedule meetings back-to-back with a short break in between.

Short sessions are better for quick progress check-ins and accountability, while longer ones can go deeper into the client’s issues.

Should I Offer Free or Paid Sample Sessions?

This depends on your business model. Free sessions can attract more leads, while paid sessions tend to draw more serious clients. Some coaches offer 15-minute free consultations and charge for in-depth sample sessions.

What’s the Best Way to Structure a Sample Session?

A sample coaching session is structured similarly to a regular one with rapport building, goal-setting, exploration, action steps, and closing.

In this first session, showcase your expertise and provide value for the client without trying to solve all their problems. Explain how your programs could help them progress towards their goals.

What to Discuss in a Coaching Session?

Focus on the client’s current situation, goals, and obstacles. Explore their thoughts and feelings, then co-create a few concrete action steps. Agree on how you’ll track progress before the next session. 

What Are the 5 Basic Elements of a Coaching Session?

Most coaching sessions move through five stages. These are rapport building, goal setting, exploration of the issue, action planning, and a closing with next steps.

How to Do a Coaching Session?

Start by checking in and agreeing on a focus for the call. Spend most of the time exploring the client’s challenge with questions, then co-create realistic action steps. End by summarizing insights and commitments.

Editor’s Note: This post was originally published in December 2024 and has since been updated for accuracy.