You’ve just had a great conversation with a potential client. There was a connection and you both feel this could be a match. So what’s next?
Having the right coaching package ready can be the only difference between “I’ll think about it” and “Where do I sign?” It gives the coaching relationship a clear structure and establishes you as an expert. Ultimately, it’s what turns you from a nice person to chat with, into a professional coach that your coachee can trust to deliver the transformation they need.
In this article, we’ll look at everything you need to know about building your own life coaching packages, pricing them right, and using them to get clients.
Why Creating Your Own Life Coaching Package Matters
If you’re working as a coach, that means you’re a service provider. You’re not just working with clients but also managing a business, usually as a solopreneur. Now, if you want to spend less time getting clients and more time working with those clients, you need to make what you offer crystal clear.
Think about it this way: has anyone ever told you they’re an expert at everything and made you reach for your credit card? Probably not.
But when someone tells you they specialise in something that you happen to be looking for, when they show you a plan that feels tailor-made for you, it almost feels like a God-given synchronicity.
Except that it isn’t. It’s a well-designed package.
Your life coaching package should create the necessary restrictions to make the buying decision easier, show your clients what makes you unique, and set expectations for what it’s like to be working with you.
Your package and price should reflect the expertise and perspective you worked hard to earn throughout your career, the preparation and accountability in between the sessions, and the relationship you build with them.
They might try out a session or two to “see how it goes,” but it won’t make them commit to their transformation. Unless they see where the process begins and where they will arrive at the end of the coaching relationship.
How To Create Your Own Life Coaching Package
There are four key elements of a well-structured life coaching package: duration, outcome, format, and price. Paperbell lets you completely customize each of these elements and sell and deliver any package you can dream up! Let’s have a look at each of these elements.
1. Define the Duration of Your Life Coaching Package
The simplest way to turn individual coaching sessions into a package is to offer a series of sessions within a given timeframe.
If you have a set period of time for your collaboration, it’s also easier to set a clear intention or a specific goal for it with your client. This is the guarantee you offer that their time with you will be a great investment that’s going to be worth it.
Most coaches define a minimum timeframe for a coaching relationship and offer a lower rate for a long-term commitment. For example if your one-month coaching package has 4 sessions for $1000, you can offer a 2-month coaching package with 8 sessions for $1500.
2. Describe the Outcome You Offer
The more specific you get with what you offer, the more likely that offer will connect with the right audience. This is why addressing your niche is super key.
A 4-Week Program To Build A Thriving Love Relationship speaks much more about what it offers, as opposed to a life-changing coaching program.
Even if you’re a coach who specialises in multiple niches, you need to make each life coaching package specific to what it focuses on. This way, you’ll guarantee the results your coachee needs.
You might be thinking “but I’m a holistic coach, why should I limit myself?” But the reality is that if you have to choose between a jack of all trades and a specialist in the exact area you’re struggling with, you’ll probably turn to the specialist. That’s why building various coaching packages is a brilliant tool to emphasize the outcome you’re creating with each of them for your clients.
Paperbell includes custom landing pages that you can use to describe the outcome that you deliver.
3. Design the Format of Your Life Coaching Package
It’s not just the content of your coaching sessions that makes it so powerful but the format you follow too.
Do you offer 1-on-1 sessions, group coaching, or a mix of both?
Will they be a part of a community or work only with you?
Are there materials or a self-study course you offer access to?
Can your clients reach you in between the sessions for chat support, accountability, or crisis management?
These are important things to decide in order to show how much value you’re really giving during the coaching relationship. It doesn’t just set expectations for your clients, but also sets the necessary boundaries for you.
4. Price Your Life Coaching Packages
There’s a reason why we left this step last. It’s difficult to price a package unless you’re clear on what it includes and the value it offers to your client. Now that you have a breakdown of your life coaching package, you can roughly estimate a price for the individual elements (each session, the value of any materials shared, and so on) and add them together.
The idea is that you break down the overall value of your package and offer a generous discount from it — which is why you’re creating a package in the first place. You’re maximizing the outcome of the collaboration and making it a simple yes or no buying decision for your coachee to participate in it.
The other way to approach pricing your life coaching packages is to look at similar packages in your niche and compare prices. (Paperbell offers a free report with exactly that information!) Look at some of the coaches who work with similar clients and offer the same format that you do. Then research their prices on their website or simply ask a quotation from them.
In the life coaching industry, your prices will also largely depend on your expertise, previous clients, and media presence. You are the biggest asset in your business, and with time, developing a personal brand for yourself as a coach will raise demand for your services. Consequently, a higher demand also means higher prices that you can charge.
When Should I Raise the Prices of my Life Coaching Packages?
Generally, it’s a great idea to raise your prices when your schedule is almost fully booked. In other words, you’re reaching your maximum number of clients that you want to work with in a given month or year.
If you still need to work on selling your services and you don’t have as many bookings as you want to, that means your pricing is probably right for now, and it’s time to work on improving yourself and your coaching process, or developing a better marketing strategy.
A Simple Life Coaching Package Template To Get Started with
Now that you understand how a life coaching package is built up, here’s a template you can follow to create your own. (Check out this example Paperbell shop to see how this package might look in Paperbell.)
Give a catchy name to your package that describes the outcome that it brings to your clients. In the context of your other packages, this might describe the duration of the coaching relationship or the niche it focuses on.
For example, you can offer a Foundational Life Coaching package for their first month or an Emotional Mastery Bootcamp for someone who wants to focus on this area of their life.
This is where you explain who this package is for, what it focuses on, and how long you’d be working together. Describe the problems your client might face right now, the process you will use to create change in their lives, and the desired outcome they will experience once the coaching work is complete.
For example, you may describe your package this way.
This is an 8-week coaching journey where you’ll go from financial stress and limitations to creating abundance in your life and mastering your money mindset. We’ll do this by identifying your limiting beliefs around money and replacing them with more empowering thoughts, as well as proven methods to manage your finances with joy.
What It Includes
Now, you need to outline all the elements of your life coaching package. You can simply list them in bullet points. Be as specific as you can!
Here’s an example:
- 6 X 90-minute coaching calls
- Vox support between sessions
- Access to our invite-only community for peer-support
- Lifetime access to the Foundational Mindfulness Self-Study Course
Bonuses are normally elements of your coaching package that aren’t necessarily needed for your clients to get from where they are to reaching their desired outcome, but they are a valuable addition to your package.
This might be an ebook, a group coaching call at the end of the coaching relationship, or a discount on your future packages.
Pricing & Payment methods
Define the price of your package, or any package tiers, with different pricing options. You can offer different prices for the same package with or without bonuses or a particular high-value element of your package.
It’s best to offer no more than 2 options for your clients to keep their decision simple. This is also the time to let them know about the payment methods they can use and whether you offer payment plans.
How to Sell Your Life Coaching Packages
Once your irresistible life coaching package is ready, it’s time to put it in front of your potential clients. The first and most important thing you need to do, to start selling your life coaching packages, is to lose the shame of selling yourself.
Yes, this might be hard at first for you, as a coaching professional, if you’re not used to pitching what you do. But hey, you’re a coach, so you know it’s a part of your personal growth journey that will make you a better professional and develop your character.
Here are 3 things you need to start selling your life coaching packages.
A personal website is a great way to showcase who you are, what you do, and your expertise in your area. Gather testimonials from your previous clients, or build anonymous case studies that prove the results you’ve achieved with your packages. Perfect your bio with your story and professional experience, and list any media you’ve appeared in.
A video of you can go a long way in establishing a connection with your prospects and inspiring them to get in touch with you.
Besides your website, you can also create a presentation of your packages, where you go into more detail or share information you don’t necessarily want your competitors to see online. Some coaches prefer to be transparent about their prices and list them on their website, others keep it confidential and only include it in their proposal. It’s completely up to you.
A great way to build your audience is to set up an email list for your prospects and share occasional content with them. A free resource on your website can be a great incentive for your potential clients to sign up for your list.
Contrary to popular belief (and societal pressure), it’s not an absolute must to grow your social media following in order to get clients. But sharing regular content about your work as a coach is a great way to create visibility for your services.
A more targeted way to connect with ideal clients is to seek them out and pitch your services to them directly. Many coaches source their prospects on LinkedIn, Facebook, or Instagram and sell their services to them via messages.
The other, more classic way to reach out to your potential clients is through their email address. You may find their contacts through your network or through their professional website.
The more specifically you define who could benefit from your services, the easier you’ll find your ideal clients without your emails and messages landing in the spam folder.