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Do you have a great coaching bio, that attracts your ideal clients and sells your coaching for you?
Maybe you’re just starting out as a life coach. You know you need a bio, but when it actually comes to sitting down and creating it, your fingers are frozen, hovering above the keyboard.
Of course, you know what you’re all about and the unique knowledge you bring to your coaching, but when it comes to eloquently explaining that to potential clients? You don’t even know where to start!
Or maybe, writing a coaching bio is just another one of those items on your ever growing to-do list. You know it’s important, but other business obligations always take priority, and creating or revamping your bio gets put on the back burner again and again.
Having a bio is crucial. A lot of coaches struggle with theirs, but you don’t have to spend an entire week, or hire a professional writer, to craft a great life coaching bio. You can actually write an effective bio quickly, with a few simple tips.
We’ll look at some examples of solid coaching bios, so that you have a better idea of how to model your own. Then, we’ll get into some bio must-haves so that you can start using your bio to attract clients to you.
What’s that? Are coaching bios really that important?
I’m glad you asked…
Why You Need a Life Coaching Bio
These days, more than ever, people are very intentional with how they spend their money. Not only do you need to have a good product or service, you also need to have a good brand and online presence.
People want to feel like they know the person they are giving their money to; this is especially true for coaching. With coaching, YOU are the brand and the business.
Getting more coaching clients is about building trust. Your bio serves as your introduction. It’s the first step in people getting to know you, and ultimately wanting to work with you.
Bios are where you can brag about yourself a little, highlight your relevant experience, and position yourself as an expert. Many coaches have a diverse background and a varied skill set. A bio is a great place to tie it all together and explain why you are the best person for the job.
Bios are also important if you ever want to be featured through someone else’s platform. Think about your introduction on a podcast or stage, or if you ever provide guest content. Your bio will follow you, and your name and may show up in various places online.
There’s no way around it. To market yourself as a professional coach, you need a life coach bio. To make writing your own a little easier, let’s outline a few good examples. We will learn a little something from each!
Examples of Great Life Coaching Bios
Our examples are from coaches within three different specialities. Pay attention to what these bios do well, as you read through, and we’ll break down some of the key points in further detail.
Nora is a relationship coach, whose bio emphasizes her expertise and invokes a feeling of excitement:
“Nora began her Matchmaking career in New York, setting up the Big Apple’s most sought after singles. She worked with clients ranging from celebrities, entrepreneurs, and top executives, to college students, and stay-at-home moms.
Nora has spoken with over 20,000 singles about their past relationships, their family upbringings, their deepest pains, and their most genuine hopes in creating a future full of healthy and fulfilling relationships.
Nora is the resident Love expert at Bustle and consistently coaches about relationships, and the power of authenticity on CBS, Business Insider, The Bachelor, Match.com, MarieClaire, Elite Daily, LA Confidential and many more.
It is her Mission to help people see the self-destructive patterns they are creating in their love life so that they can attract the ideal partner for their future…and keep them.”
Nora obviously has a lot of amazing experience, and this bio does a great job of highlighting it. It gives anyone reading it a clear idea of the type of coaching she provides and the results that they can expect.
Name dropping the well-known brands that she’s worked with and including the number of clients she’s helped, is powerful social proof. This bio reassures you that she is an expert and that she knows what she’s doing.
This is a great example of how you can use your bio to highlight specific experience and provide clarity around who you serve. Nora’s bio instills confidence in the reader, that she can help solve their relationship problems for good.
Vivian is a business coach with a pretty specific niche in helping product based, e-commerce business owners:
“I’m Vivian Kaye, a seasoned entrepreneur, business coach, and keynote speaker. As the founder of two businesses, I know all about the highs that come with scaling to 6-figure months and hundreds of 5-star reviews, to the lows of late inventory and irate customers and all the crazy in between. I’ve been there, done that, and have the receipts to prove it!
For the past 6 years, I’ve strictly focused on the e-commerce world where I’ve built KinkyCurlyYaki, a textured hair extensions company, to over 1 million in annual revenue. I love passing on tried and true advice I’ve picked up along the way to help others grow the businesses of their dreams.”
Vivian’s personality really shines through in this bio. She is able to emphasize her awesome experience and still come across as really relatable. She makes it pretty clear what kind of clients she works with, and it feels as if she is speaking to them directly.
Once again, this bio makes the reader feel confident in the coach’s abilities and sparks interest in learning more.
Believe it or not, your coaching bio shouldn’t only be about you! It’s important to remember that most readers are more interested in what you can do for them.
This bio does a good job of balancing info about the coach and touching on the reader’s pain points. Nicole effectively explains how her unique style of coaching is the solution to her client’s problems:
“Nicole is a Certified Life Coach based in Los Angeles. Her holistic approach brings clarity, direction, and positive support for her clients. Nicole helps clients live their best life, by filling the gap between where they are now, and where they want to be. By identifying where growth is desired, setting goals and objectives, and holding accountability, clients will reach their highest goals and dreams.
Are you going through a stage in your life where you feel lost, confused, or conflicted? Do you feel like you’re disconnected with the people around you, friends, co-worker’s or even with yourself? Are you feeling a lack of motivation, or lack and understanding of your true purpose? Do you yearn for a romantic partner or the perfect job? Or do you just want to upgrade your life to the next level? Nicole is trained in helping people find themselves, find direction, and true happiness in all aspects of their lives.
We all have a light within us. You are already born with the qualities you will need to get everything you have ever wanted! Nicole helps her clients reach each milestone, one at a time. With an ultimate end goal of satisfaction and success.”
This bio serves the purpose of not only introducing Nicole, but also asking the reader specific, relatable questions that make them feel seen and heard.
Finally, we have a life coach that works with men. This bio is relatively short, sweet and to the point but still covers the important details:
“Hi, I’m Todd.
I am a Men’s Empowered Action Coach specializing in accountability, focused action and goal achievement. I am passionate about men becoming better men in all areas of our lives.
With me as your coach:
You will discover answers, find solutions, and create possibilities to move forward in the area you want coaching.
You are whole, complete, and resourceful, and I coach you knowing that! I’ll work one-on-one with you to take action in your relationships, business, and health to create the life you want to be living.”
Once again, Todd is able to blend highlighting his style of coaching with how he can help his clients. The focus of this bio is less about him, and more about the men he works with.
Notice how all three of these bios have a positive and uplifting tone. They spark enough interest that you want to stay on their website and learn more about these coaches.
These bios were all found on the coaches’ home page, with options to read more about the coach and their experience somewhere else on the website. So yes, it may actually serve you to have a few different bios, but we’ll talk more about that soon!
Additionally, following all three of these examples, were links to contact the coach directly or to take the next steps of working with the coach. These bios follow a pretty simple recipe that you can use to craft your own coaching bio quickly and easily.
How to Write Your Own Coaching Bio
Hopefully, after reading through those examples, you are feeling a little more confident in crafting your own bio. Let’s make it a little easier with a few bio necessities and some extra tips that will help you get those words flowing.
Some things that should be included in every coaching bio:
- Who you are
- Who you serve
- Your expertise
- How to work with you
Put yourself in the shoes of the reader and think about what they might want to know about you. Their main question is, “Can you help me?”
You want your bio to answer a resounding yes!
As mentioned, you may want to craft a few different bios of various lengths for different areas of your online presence. Once you write one long bio for your “About Me” page, you can pull pieces from it, to include in places like your homepage, on social media, or introductory emails.
You may also want a bio that you use for sites like LinkedIn or Facebook. You’ll want to tailor each bio for the various platforms or areas of your website. They should all work together to create a consistent image of you.
A few more tips:
If someone googles “relationship coach San Francisco” and you want to be included in the results, then it makes sense to incorporate keywords like this into your bio. Keyword optimization improves your visibility online and leads clients that are looking for you, right to your door!
Include action steps.
Use your bio to point people in the direction you’d like for them to go. Tell your new client what to do next, like “schedule a discovery call”, or “contact me today” so that they have a clear idea of what their next steps should be, to work with you.
If you have a raving review, or even just a short comment from a satisfied client, consider including that in your bio. This is the best way to let someone else do the selling and is a powerful persuasion tool for interested readers.
Done is better than perfect.
Don’t spend too much time trying to craft the perfect bio. Just try to be genuine and relatively concise. Remember that your bio will likely change down the road, as you gain more experience and grow as a coach.
How to Use Your Bio to Market Your Life Coaching Business
Marketing for life coaches is crucial. Good marketing brings your ideal clients to you with ease, attracting them like moths to a flame.
One major key for a successful marketing strategy, is to use every opportunity you can to sell yourself to potential clients. Your coaching bio is a great place to let your brand shine and let the world know what sets you apart. Ultimately, it’s just another marketing tool.
Marketing as a coach is more effective when you know exactly who you are marketing to. This means, you should be really clear on your ideal client.
Then, you can tailor all your marketing efforts, including your coaching bio, to that ideal client. Catch said clients attention, touch on their pain points, and relate to them. Use your bio to explain to your ideal client exactly why and how you want to help them.
Once again, your bio isn’t all about you. As you can see from our examples, it’s important to include the value that your potential client will gain from working with you.
People choose coaches based on feeling. They want to work with someone that they feel like they know. Having a great bio is a great way to make a good first impression, and using Paperbell can help you build likeability and trust.
In short, your coaching bio is an opportunity for you to tell a little story about your professional life with tidbits of your personality, that helps you relate to potential clients and helps them feel like they know and can trust you.
Knowing your bio’s importance can make writing it seem a little daunting, but reviewing some great examples like the ones above and becoming familiar with what every good bio needs, can help you write more confidently.
So are you ready to talk about you and your potential clients? Then, you’re ready to write a great coaching bio today!