Your pricing page is key to converting leads into new clients. This is where they decide if your services are worth the investment and whether they’re ready to take the next step.

A cluttered pricing page can leave clients feeling unsure and make them exit the page. However, a professional presentation of your packages and pricing tiers will give them the confidence to sign up.

Let’s look at some pricing page templates for your coaching website that not only look great but also encourage bookings.

The Key Elements of a High-Converting Pricing Page

An effective pricing page should have a clear value proposition. It shouldn’t just list your packages but also communicate the transformation clients will receive by taking them. This is your opportunity to show potential clients why your coaching is worth the investment.

The most important part of this page is your range of services, programs, or packages with their respective pricing tiers. Each of these should detail:

• The package duration: Specify how long your coaching program lasts (e.g., 3 months, 6 sessions).
• What it includes: Describe everything clients get by signing up, such as live sessions, resources, or personalized support.
• Session type and length: Indicate whether sessions are one-on-one or group, online or offline, and how long each lasts.
• Outcomes: Focus on the tangible results clients can expect, like achieving clarity, building confidence, or reaching specific goals.

In addition to your pricing tiers, you can incorporate these additional elements into your page that guide clients through the decision-making process.

• Benefits: Highlight the value and transformation your coaching delivers rather than just listing services.

• Next steps: Clearly outline what happens after booking, for example, an onboarding call, receiving instant access to materials, or scheduling their first session.

• Payment options: Offer flexible payment plans or discounts for upfront payments to accommodate different budgets.

• Social proof: Include testimonials, case studies, or success stories to reinforce the credibility of your offerings.

• Calls to action: Use clear and action-oriented CTAs like “Book Now” or “Schedule a Discovery Call” to make it easy for visitors to take the next step.

• FAQs: Address common questions about your pricing, payment plans, or refund policies to ease concerns and build trust.

Avoid overwhelming clients with too many choices. Stick to 2-3 clear options to prevent decision fatigue and keep the focus on the value you provide.

5 Pricing Page Templates for Your Coaching Services

Your pricing information should follow a format that aligns with your business model. Here are five popular pricing page templates you can adopt.

1. Single Package Template

This template is ideal if you offer just one coaching program or service. It keeps the pricing page simple and focused with a single, compelling offer.

What to include:

• A bold headline describing the transformation your service provides.
• A detailed breakdown of what’s included.
• A testimonial that reinforces the value of this specific service.
• A prominent CTA like “Join Today” or “Get Started Now.”

2. Multi-Package Template

For coaches offering several packages or tiers, this template lets you display your options side by side. It’s especially useful for helping clients compare and choose the right package for them.

What to include:

• A comparison table highlighting the differences between packages.
• Names or labels for each tier (e.g., Starter, Premium, VIP).
• Visual cues like bold text or a highlight box to draw attention to the most popular option.

3. Group Program Template

If you’re running a group coaching program, your pricing page should emphasize the community aspect and the unique value clients receive from joining.

What to include:

• A description of the program’s format (e.g., live calls, online community, resources).
• Specific outcomes participants can expect.
• Early-bird pricing or payment plan options to encourage sign-ups.

4. VIP Day Template

For high-ticket, intensive coaching experiences, this template highlights exclusivity and premium value. It’s perfect for positioning your VIP day as a transformative, high-impact experience.

What to include:

• A detailed agenda or timeline for the day.
• A breakdown of what’s included (e.g., lunch, follow-up sessions).
• Testimonials or case studies from past VIP clients.
• A direct CTA like “Apply Now” or “Schedule a Call to Learn More.”

5. Hybrid Program Template

If your coaching combines one-on-one and group elements, use this template to explain how the two components work together to provide a comprehensive experience.

What to include:

• Separate sections for one-on-one and group benefits.
• A clear schedule or timeline for the program.
• A FAQ section to address the balance between personalized and group coaching.

5 Simple Design Strategies for Pricing Pages

The design of your pricing page plays a huge role in its success. Here’s how to make it both visually appealing and easy to navigate.

1. Use a Readable Layout

Structure your page with clear headings, subheadings, and bullet points to make it skimmable and digestible. Avoid overwhelming your audience with large blocks of text. Instead, use visuals or white space to guide their focus and maintain a clean, organized appearance.

2. Choose Typography and Colors Wisely

Select fonts that are professional, easy to read, and aligned with your branding. Limit your color palette to 2-3 complementary shades, using bold colors for CTAs and subtler tones for backgrounds. This keeps your page visually cohesive without distracting visitors from your message.

3. Design Attention-Grabbing Buttons

Make your CTAs stand out with bold, contrasting colors that naturally draw the eye. Use clear, action-oriented text such as “Get Started Now” or “Join Today.” Make sure your call-to-action buttons are large enough for easy clicking or tapping, especially on mobile devices.

4. Create Intentional Spacing and Hierarchy

Ample spacing between elements prevents your page from feeling cluttered while making it easier for visitors to navigate. Arrange your sections logically, starting with the most critical information (e.g., package highlights) and guiding users through your CTAs step by step.

5. Add Comparison Tables for Multiple Packages

If you offer several packages, use pricing tables to help customers evaluate free and paid options at a glance. Highlight your most popular or best-value package with visual cues, such as a bold outline or subtle shading.

By combining these design elements, your pricing page will look polished and effectively guide visitors toward action.

3 Lucrative Pricing Strategies for Coaches

Your pricing plan plays a huge role in how potential clients perceive the value of your services. Here are three pricing strategies to help you position your offers to attract high-value clients.

1. Anchoring

Anchoring is a common psychological strategy service providers use to position their mid-tier offers as more reasonable. The idea is to present your package at the highest price point first to make other options feel more affordable in comparison.

For instance, if you offer a $10,000 coaching package, a $5,000 option will feel much more accessible. Of course, you need to make sure all tiers provide enough value to justify their costs.

2. Transparency vs. Custom Quotes

A lot of coaches face the dilemma of whether to display exact pricing or offer custom quotes to clients.

Showing transparent pricing on your site can help potential clients gauge whether they can afford your services upfront. However, some coaches might prefer to provide custom quotes after a discovery session, particularly if their services vary significantly based on client needs. 

It’s generally a better and fairer practice to create a consistent structure for your rates instead of charging clients different fees for the same service. If you don’t want to feature all prices on your website, you can define a starting price or range so clients know what to expect.

Additionally, you can offer seasonal discounts without compromising on your general rates or lower-tier alternatives for those who can’t afford your premium programs.

3. Payment Plans

Payment plans are another great option for clients who can’t pay you in full upfront. You can break down your total fees into installments due at key milestones of your program to make it easier for clients to commit to your services.

If you offer a small discount to clients who pay you in full, you can encourage some of them to settle their payments sooner, boosting your cash flow. Offering both options can help you reach a wider audience while ensuring that your fees still reflect the value you offer.

Set up Your Pricing Page With Paperbell

Paperbell makes it easy to create a professional website for your coaching packages with all the key information your clients need, like this one.

You don’t have to duct tape website builders, themes, and third-party tools together; you simply need to fill out a few details and Paperbell automatically generates landing pages for all your coaching services.

These pages are fully customizable with your brand colors, fonts, and content, allowing you to maintain a cohesive and polished online presence without hiring a web designer. Each package you create will have its own dedicated page, featuring a detailed description, package breakdown, and transparent pricing.

Paperbell’s simple navigation makes it straightforward for clients to book you through your dedicated booking page, set to your custom availability.

With Paperbell, you can:

• Set up custom packages, such as group, individual, or hybrid coaching programs.
• Provide various pricing options, like one-time advance payments, installment plans due at milestones, or a subscription.
• Share resources and coaching materials with a particular client or with all attendees of a program.
• Run client surveys to collect feedback and testimonials about your services.

Try out Paperbell for free today to set up your packages and pricing pages in a flash.

Over to You

Don’t let clunky design or unclear pricing hold you back. With the right strategies, you can create a pricing page that works as hard as you do to attract your dream clients.

Ready to start selling your coaching services? Set up your landing pages with transparent pricing and convert curiosity into commitment today.