VIP days are becoming increasingly popular among online service providers like creatives, consultants, and coaches. These value-packed sessions let you dip your toes into the waters of high-end coaching packages.
So what happens on a VIP day? And does it really need to last a whole day?
Let’s examine these premium services, determine how much you can charge for them, and discuss how you can start selling your own.
What is a VIP Day for Coaches?
A VIP day is a high-impact session where a coach dedicates their focused attention for an entire day to one client. This immersive format is a powerful tool for offering personalized guidance and support to clients on specific issues or goals.
While webinars and group workshops tend to be broad and less tailored, VIP days are actionable and targeted to the client’s most urgent needs and objectives. In this highly concentrated environment, they can experience significant breakthroughs and rapid progress.
When offering VIP days, you would spend more time with a single client than you normally would in a few months. This allows them to leave with a strategic, actionable plan and a comprehensive understanding of their next steps.
An entire day dedicated to one person also allows you to stay flexible and adapt sessions on the fly to provide real-time feedback and address emerging needs.
You can offer VIP days in any niche. However, as a premium service, these programs focus on areas where clients can see a tangible return on their investment, such as business or money mindset coaching. These areas are also more action-oriented and can benefit from a quick, hands-on approach.
How Many Hours Do VIP Days Include?
A VIP Day typically includes either a half-day or a whole day of focused, intensive coaching. It usually lasts between 4 to 8 hours.
Some coaches also offer the flexibility to break an 8-hour VIP session into two days. It’s not about the number of hours but the value you deliver in that timeframe.
Consider how much time you need with your specific methodology to achieve the results you promise to your clients. This way, your clients can leave your VIP Day with maximum impact and tangible outcomes.
How Much Should I Charge for a VIP Day?
VIP Days are premium services and they are most often offered in profit-oriented niches like business or money mindset coaching.
Positioned well, your day rates can cost a few thousand dollars or more depending on what they include and your target clientele.
Look around to see how much similar services cost in your specialty to be able to match market rates.
What is a Virtual VIP Day?
The virtual version of VIP days is the same intensive, high-impact coaching session but it’s conducted entirely online. Like in-person VIP days, they can last between a half-day and a full day, usually 4 to 8 hours.
Bringing this high-end package online is convenient for both you and the client. You can run it from your home office or even while you travel.
One of the benefits of running an online business is that scheduling is a lot easier, especially with international clients in different time zones. Plus, you can both save on travel costs without compromising on the efficiency of the sessions.
You can simply log off from the call while you break for lunch or while your clients complete their assignments. After that, you can rejoin the meeting and continue where you left off.
How VIP Coaching Days Look Like in Real Life
Let’s look at a few examples of VIP days coaches offer right now.
VIP Day With Jason Goldberg
Jason Goldberg is a performance and leadership coach who offers a VIP day for small business owners. He qualifies his audience in a smart way, by opening spots only to those with at least two years of experience and a minimum annual revenue of $150,000.
His VIP-day package is a half-day, one-on-one virtual session focusing on three main areas: Leadership, Lens, and Longevity. It also includes a customized action plan and six months of follow-up support with monthly coaching sessions.
It’s a great example of how to offer sessions that are immersive and have a lasting impact.
Additionally, his VIP-day clients gain access to a vault of resources to ensure they have every tool to succeed in their small business. This comprehensive approach, combining intensive coaching with ongoing support, makes his offer unique and highly valuable.
VIP Day With Gretchen Hydo
This VIP day with business coach Gretchen Hydo is for A-type individuals with big visions who want fast and impactful results. The program includes a full-day immersive experience of 4-8 hours that can be split over one or two days.
Before the big day, clients get on a 90-minute kick-off session with Gretchen to define their needs and objectives. They also complete some preparation work to set the stage for a productive session.
Then, on the VIP day itself, they will address specific challenges and focus on areas like purpose and business growth. After that, Gretchen follows up on her VIP sessions with ongoing accountability for continued progress.
This structured approach eliminates roadblocks to create meaningful change in the client’s personal life and business.
VIP Day With Maria Reid
Maria Reid, Founder of Women in Business, offers a VIP day for female entrepreneurs to achieve rapid results in their businesses. This program compresses two months of coaching into a single day, allowing clients to quickly acquire clients, boost cash flow, enhance their impact, and strengthen their reputation.
The VIP Day focuses on key growth areas such as:
- Money mindset
- Pricing for profit
- Service packages
- Niche breakthroughs
- Branding
- Signature systems
- Client conversion
- LinkedIn lead generation strategy
Maria starts her process with a 15-minute pre-VIP call to prepare clients for the big day. Her VIP session lasts 3.5 to 6 hours, either in person or online, and focuses on one chosen pillar of mindset and business strategy.
To encourage implementation, she adds these bonuses to her coaching package:
- A one-hour follow-up call scheduled within 1-2 weeks of the VIP day to provide accountability.
- Up to 2 weeks of email support to assist with the practical application of strategies.
- A downloadable workbook and templates relevant to the chosen focus area.
This actionable approach gives clients everything they need to make significant progress in their businesses.
How to Create a VIP Day Coaching Package
Creating a VIP Day requires strategic planning and a clear understanding of your target audience. Here’s a step-by-step guide to help you design one.
Define Your Audience
The first step is to identify your potential clients for your VIP day. These clients are typically more premium than those in your regular sessions. They should be highly motivated, action-oriented, and willing to invest in a comprehensive, transformative VIP day experience.
Your ideal client avatar might be a business owner seeking rapid growth, a professional looking for a significant career breakthrough, or someone who wants to go deeper in their personal development.
Understanding your audience’s specific needs and pain points will allow you to tailor your VIP day to deliver maximum value.
Structure Your VIP Day
As we’ve seen with the examples above, a well-structured program is key to delivering a powerful VIP-day experience.
Create a clear agenda that outlines the goals and outcomes of the day. Typically, a VIP day package includes the following elements:
- Pre-session preparation: Provide a detailed questionnaire or a pre-session call to understand your client’s goals and challenges.
- Morning session: Begin your VIP day by delving into their primary issues. Use this time for intensive strategy work, brainstorming, and problem-solving.
- Breaks: Schedule regular breaks to keep energy levels high and give you and your client time to process the information.
- Afternoon session: Focus on developing a concrete action plan. This might include setting goals, creating a step-by-step implementation strategy, and identifying resources.
- Follow-up support: Include follow-up sessions or email check-ins to ensure your client stays on track and can ask questions as they implement the strategies discussed. You can also share some helpful resources relevant to their focus area.
Turn It Into a Coaching Package
Set up your VIP day as a new product offer that details what it includes, how much it costs, and how clients can sign up for it.
Paperbell makes this super easy—you can simply set up custom packages in your account (optionally with payment plans) and automatically generate landing pages for them. You can then promote this custom website on your social media channels, generating interest and increasing leads and sales.
Best of all, Paperbell will also take care of your sign-ups and payments, getting a contract signed with your VIP day clients, and scheduling their sessions.
This makes it easy for clients to book your VIP day and helps you manage your coaching business effortlessly. You can try Paperbell for free with your first client.
Test Your VIP Day
Before fully launching a VIP-day service, run a few test sessions. Offer these initial spots to a select group of clients at a discounted rate or in exchange for detailed feedback.
This will be crucial for refining your approach, structure, and materials. Pay close attention to what works well and what needs adjustment.
Rinse and Repeat
So, now that you have a solid structure and have tested out your VIP day with a few clients, it’s time to scale up.
Collect testimonials from your first attendees to use in your marketing materials. Social proof is more powerful than a thousand perfectly crafted words about your package.
Take both positive and negative feedback seriously and tweak your offer as needed. Ultimately, you want to deliver maximum results and the best experience to your clients, so optimize your offer accordingly.
If you gain insights about what kind of clients are the best fit for your program, you can adjust your ad targeting to reach them. Revisit and refine your VIP day offer regularly to maintain its relevance and make sure it continues to deliver exceptional value to your premium clients.
By following these steps, you can create a VIP coaching package that stands out and provides significant, transformative results for your clients.
