If you want to get into small business coaching and create offers to help entrepreneurs build their dream ventures, this guide will show you what you need to get started.
Here’s what you’ll learn:
- What is a small business coach?
- Cost of working with a small business coach
- Types of small business coaching packages
- How to structure a small business coaching package
- How to create a small business coaching package with Paperbell
- Best examples of small business coaching packages
What is a Small Business Coach?
A small business coach is a professional who partners with entrepreneurs to help them navigate running and growing a business.
Small business coaches help clients achieve the following:
- Set clear, achievable goals and create roadmaps to reach them.
- Identify and overcome the challenges hindering their business growth.
- Keep clients on track and motivated to achieve their objectives.
- Enhance their business acumen, from financial management to marketing strategies.
- Empower clients to make bold decisions and step out of their comfort zones.
Small business coaching combines coaching ethics, industry knowledge, psychological insights, and practical business experience to drive real results for clients.
Cost of Working with a Small Business Coach
How much a client pays for small business coaching can vary widely, depending on several factors, such as the coach’s experience, location, expertise, and package type.
Here’s a general breakdown of how much small business coaching costs:
- The hourly rate can be a quick strategy session that ranges from $100 to $500+ per hour.
- Group coaching, a more affordable alternative to one-on-one intensive coaching, is often priced between $500 and $2,000 per month per person.
- One-on-one coaching is a top-tier package that costs anywhere from $10,000 to $100,000+ for several months of intensive support.
Newer coaches might charge on the lower end, while seasoned pros price their small business coaching packages at premium rates. As you gain experience and gather more client testimonials, you can gradually increase your rates to reflect your expertise level and results.
Types of Small Business Coaching Packages
There are various coaching packages you can offer as a small business expert. Each option has its own benefits and caters to different client needs.
Quick Guidance Sessions
This type of coaching gives entrepreneurs access to personalized, quick, and effective strategies to grow their businesses.
It’s usually a one-on-one interactive session of about 60 to 90 minutes. Here, a small business coach shares useful tips specific to the client’s business. You can also create a custom resource to provide practical support.
Ideal for: Clients with limited budgets.
8-Week Coaching
The 8-week duration is a popular timeline among coaches. This package works well for clients who want significant changes but aren’t good at making long-term commitments.
A typical 8-week package might include:
- Weekly or biweekly coaching calls
- Email support between sessions
- A comprehensive business assessment at the start
- Goal-setting and action-planning
- Feedback and progress reviews
Ideal for: Clients looking to address specific issues or achieve particular short-term goals.
6-Month Coaching
The 6-month timeline package allows for substantial, lasting change.
A 6-week small business coaching package can include:
- Biweekly mentorship sessions
- A comprehensive business assessment at the start
- Monthly in-depth strategy sessions
- Unlimited email support
- Goal-setting and action-planning
- Access to proprietary tools or resources
- Quarterly business reviews and goal realignment
- Feedback and progress reviews
Ideal for: Clients committed to substantial business guidance.
Group Coaching
Group coaching is a fantastic way to support multiple clients while creating a community of like-minded entrepreneurs. It’s also not as expensive as private coaching.
A group coaching package might offer:
- Weekly or biweekly group coaching calls
- A private online community for peer support
- Monthly Q&A sessions
- Access to recorded sessions and a resource library
- Optional one-on-one sessions
- Goal-setting and business reviews
Ideal for: Clients who thrive in collaborative environments.
Private (One-on-One) Coaching
This is a high-touch coaching program personalized for a single individual.
A one-on-one premium coaching can include:
- Weekly or biweekly group coaching calls
- Direct access to the coach (often including email or messaging support between sessions)
- Goal-setting and business reviews
- Monthly Q&A sessions
- Customized resources and tools
- Feedback and progress reports
Ideal for: Clients who prefer personalized attention or whose business is at a critical growth stage.
How to Structure a Small Business Coaching Package
How do you create a coaching package and decide what deliverables to include?
These are the five steps to structuring a small business coaching package that attracts your target clients.
Start With Ideal Client Research
Before you outline your small business coaching package, understand the problems your target clients face.
- What business challenges keep them up at night?
- What areas of their work do they struggle with the most?
It could be crafting an effective marketing strategy, outsourcing tasks, or scaling their operations. Whatever it is, you need to get to the heart of their pain points.
Once you’ve identified their core needs, shape your offer in a way that directly addresses them. Your clients should feel like you’ve designed a solution tailored just for them.
Set Clear Objectives
It’s time to define the specific objectives you’ll help them achieve through your coaching package.
Be clear about what they can expect to accomplish during your time together.
- Will you help them double their revenue in the next six months?
- Streamline their small business operations for greater efficiency?
- Develop a scalable marketing strategy?
You can coach small business owners with purpose and direction when you have laid out your goals.
Outline the Deliverables
The next thing is to determine the components of your coaching package. The key is to structure your offer in a way that guides your clients toward achieving their goals.
Some common deliverables to consider include:
- Regular one-on-one coaching sessions (in-person or virtual)
- Customized action plans and accountability check-ins
- Access to exclusive resources, templates, and tools
- Group workshops or masterminds
- Unlimited email/phone support
Think about the specific strategies, frameworks, and support they’ll need along the way, then include these in your deliverables.
Decide Your Pricing Structure
Many coaches ask, “How much should I charge for my small business coaching program?”
That’s because it sometimes gets a little tricky.
Before choosing a price, check out what other people charge—from newbies to pros. Then, analyze the value of your deliverables. Take note of what they are worth when you consider your time, shared tools, and support.
Use these ideas to choose a price that works for you. Your pricing can be any of the following:
- One-off fee
- Fixed-price package
- Recurring monthly subscription
- Tiered pricing model with different levels of support.
Whatever you choose, ensure your rates are a “no-brainer” for your ideal clients. They should feel like they’re getting an incredible deal far exceeding the investment.
Assess Your Coaching Package Structure
Before you finalize your small business coaching package, do a comprehensive assessment to ensure it’s perfect.
Review each element and ask yourself these questions:
- Does this package fully address my client’s most pressing needs?
- Are the objectives and deliverables clearly defined?
- Is the pricing structure fair and aligned with the value I’m providing?
- Is there anything else I should add or adjust to make this offering irresistible?
Ensure you structure your coaching package to provide consistent support, measurable progress, and clear value for your clients.
How to Create a Small Business Package with Paperbell
Once you’re satisfied that your coaching package is rock-solid, it’s time to bring it to life and start transforming the lives of your small business clients.
That’s where the coaching software, Paperbell, comes in. This all-in-one platform simplifies the process of creating, selling, and managing your coaching packages and entire business workflows.
Here’s how to create your coaching package with Paperbell:
Create a FREE Paperbell Account
Start by creating your Paperbell account in a few easy steps. Click here to get started.
After you’ve entered your details, you’ll land on the dashboard. From the navigation menu on your Paperbell dashboard, you can click any of the following:
- Appointments
- Availability
- Packages
- Clients
- Sales
Set Up Your Package
To create your small business coaching package in a matter of minutes, select Packages.
Then, click Create New.
To create your package, you need to complete four quick steps.
- Choose the package type. Is it a one-time payment, a payment plan, or a subscription?
- Create package. Name the package and include appointment details.
- Add pricing. Specify the price point and payment method (although you can include this later).
- Add descriptions: Include more details about your offer, who it’s for, and any other important information you want your target clients to know.
Set Up Payment Systems & Scheduling Workflows
Connect your preferred payment processor to accept payments seamlessly. No extra tools are needed. Just integrate your Stripe or PayPal account with one click.
Then, set up a calendar and sync your availability to let clients book sessions at your convenience.
You can also set up automated emails for reminders and follow-ups. This helps you avoid no-shows and ensure your clients attend scheduled coaching sessions promptly.
Share Your Landing Page
What’s left is to promote your landing page for visibility and sales.
The good thing is that Paperbell auto-generates a landing page for each offering.
Simply copy this link and send it to your leads, add it to your social media channels, or embed it on your own site.
Once the landing page for your offer is live, here’s what it will look like:
Other things that come with the package section include the following:
- You can include a contract that clients should sign before booking their appointment.
- There’s a place to upload content and resource files for your clients.
- You can create surveys to collect client feedback with ease.
- It’s easy to track the number of sales you make.
- You can host group sessions for multiple clients.
Paperbell has a centralized dashboard to access resources, schedule sessions, track progress, and manage clients in one go.
With this all-in-one software tool, you can focus on what you do best—small business coaching—while the platform handles the marketing and administrative heavy lifting.
Best Examples of Small Business Coaching Packages
Looking for small business coaching packages to inspire you? Here are some compelling offers to spark your creativity:
Small Business Coaching by Robin Waite
Robin Waite is one of the UK’s top small business coaches. His main goal is to make it easy for entrepreneurs to run their small businesses. Using his signature business accelerator frameworks, Robin provides accountability and hands-on support.
Small Business Consulting and Coaching by Karyn Greenstreet
Karyn Greenstreet is a small business coach and consultant at Passion for Business. She has taught more than 290,000 entrepreneurs how to create the businesses of their dreams. Karyn empowers business owners with the tools they need to uncover their strengths and succeed.
Coaching Package by Small Business Coach Associates
This coaching solution was founded by Alan Melton, an award-winning small business expert. He and his team help budding and developing small business owners. It gives them a head start on business tasks that move the needle. They can start, grow, and scale their operations without burning out or freaking out in confusion.
Business Coaching by Peter Boolkah
Peter Boolkah is an award-winning business coach who helps entrepreneurs get unstuck and achieve business success. He gives intuitive support to help business owners scale their ventures faster and more efficiently.
You can take ideas from this list to create your own business coaching package. However, ensure that whatever package you launch meets the following criteria:
- Aligns with your expertise
- Meets your clients’ needs
- Delivers tangible results
Creating Your Small Business Coaching Packages
The best small business coaching solutions deliver real, long-lasting transformation. It’s about helping entrepreneurs transform their businesses from their present reality into what clients desire. And with a tool like Paperbell at your disposal, everything becomes easy. This software solution helps you launch your offers in minutes, so you can focus on what truly matters—growing your impact as a small business coach. Click here to launch your coaching package for FREE.
