As the business world evolves, more leaders face unprecedented challenges—from managing diverse teams to navigating global markets and driving innovation.
Hence, a need for executives who can elevate team performance and drive organizational success.
Executive coaching is a high-impact process designed to help leaders notice blind spots, discover their potential and enhance transformative growth.
Here’s what you’ll learn:
- What to include in an executive coaching package
- Types of executive coaching packages
- How do you structure a coaching package?
- How to create an executive coaching package
What to Include in an Executive Coaching Package
A comprehensive executive coaching package is more than just a series of conversations–it’s a strategic partnership between a coach and a leader to drive meaningful change.
Here are some of the things an executive coaching package should include:
Initial Assessment and Discovery
This initial assessment is the foundation of your coaching relationship. It’s a thorough interview to understand your client, including their:
- Background
- Challenges
- Goals
- Personality
Goal Setting and Action Planning
Like a career coach or business coach, an executive coaching expert should help leaders align their personal goals with their business objectives.
Setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals and creating a detailed action plan is a way to achieve this.
One-on-One Coaching Sessions
This coaching engagement involves regular meetings where you can help clients enhance their performance through introspective questions, skill-building exercises, and personalized feedback. Depending on your coaching package, they can be any or more of the following:
- Weekly or biweekly
- In-person or virtual (typically 60-90 minutes)
- About 30-60 minutes duration
Skill-Building Exercises and Resources
As a leadership development expert, you should include tools and resources to help clients develop relevant skills and new behaviors to accomplish organizational success.
Creating tailored activities will help clients improve competencies such as communication, self-awareness, emotional intelligence, and critical thinking. These resources and activities can be in the form of the following:
- Journaling or reflection exercises
- Curated reading list
- Custom worksheets and templates
- Access to online learning videos
Progress Tracking and Feedback
Regular check-ins and 360 assessments are also vital to measure how much a client progresses. You can review and adjust strategies if needed by analyzing a client’s performance.
Give constructive, valuable feedback to help clients stay committed and motivated to their journeys.
Support Access
You should provide support to answer questions, help clients gain clarity, and provide recommendations for ongoing improvements.
This support access route can be any or more of the following:
- Voxer chat support
- Community access, such as a Facebook group
- One-on-one Ask Me Anything (AMA) calls
- Email address or phone number access
Executive coaching is a collaboration between a coach and a top leader built on trust, confidentiality, and a shared commitment to achieve exceptional results.
Types of Executive Coaching Packages
The type of executive coaching packages can vary widely based on the needs of the client and your approach as a coach.
Here are some common types, along with some examples to inspire you:
One-on-One Coaching
This is also known as private coaching. This investment is the most personalized approach to executive coaching that offers dedicated attention to an individual executive.
One-on-one coaching by People Resource Partners
A one-on-one executive coaching program can include the following:
- Regular coaching calls weekly or biweekly
- Direct access to the coaching expert
- Goal-setting and life & work assessment
- Monthly Q&A sessions
- Personalized support and resources
- Feedback and progress report file
Ideal for: Clients who want personalized and dedicated attention.
Group/Team Coaching
A group program is a cost-effective approach compared to private coaching. It is perfect for teams or departments and promotes collaborative learning.
Group/team coaching by The Grand
A group or team executive coaching package can include the following:
- Weekly or biweekly coaching sessions
- Private community forum for peer and coaching support
- Goal-setting and work assessment
- Resource library and recorded meetings
- Weekly or monthly Q&A sessions
- Optional one-on-one coaching calls
- Feedback and progress report file
Ideal for: Clients who love community support and collaborative coaching environments.
6-Month Coaching
A 6-month executive coaching is a comprehensive program that allows for significant growth and transformation.
6-month coaching by MK Circle
During this 6-month timeline, here are some of what your clients can receive:
- Biweekly coaching sessions
- Extensive business kick-off assessment
- Monthly sessions for action planning
- Goal-setting and work review
- Proprietary tools, exercise, and resources
- Life and professional goal realignment
- Unlimited support access
- Feedback and progress tracking
Ideal for: Clients who want significant business transformation.
3-Month Coaching
This is an intensive, shorter-term option for executives seeking quick results in specific areas. It’s good for organization leaders who want substantial changes but aren’t interested in long-term coaching.
3-month coaching by Element 8
A 3-month coaching package might include:
- Weekly or biweekly coaching sessions
- Extensive business kick-off assessment
- Monthly sessions for action planning
- Goal-setting and work review
- Unlimited email support
- Feedback and progress reviews
Ideal for: Clients who need your expertise to solve specific challenges.
How to Structure a Coaching Package
Looking to structure a stellar executive coaching package? Here are the six steps you need to take:
Research Your Ideal Client
This is the first step. Conduct in-depth research to identify their specific needs and pain points. Interview potential clients or survey your network to gather relevant insights.
You can also analyze the offerings of other executive coaches to find opportunities and identify gaps you can leverage.
After creating a detailed client persona, design your package to cater to their needs and drive change.
Set Goals & Expected Outcomes
Define clear, measurable objectives for your coaching package. Ask yourself, “What can my ideal client expect to achieve during our time together?”
You must identify the key transformations or improvements clients can expect once they sign up. Consider both the short-term wins and long-term goals you’ll help them achieve.
This can be by helping them increase their revenue by a certain percentage or creating a sustainable business model. Setting clear expectations will help you coach with direction.
It’s time to define the specific objectives you’ll help them achieve through your coaching package.
Develop Your Methodology
Now, it’s time to figure out “how” you will help clients achieve the set goals.
Based on your executive coaching certification, experience, and expertise, create a signature coaching process or framework to help clients develop leadership traits.
Outline your coaching approach, whether it’s assessment, goal-setting, self-awareness, or progress tracking. Identify the key coaching techniques or tools you’ll use. This gives people a strong level of confidence in your program.
List any proprietary exercises or activities your clients will undertake to see enhanced results.
Map Out the Deliverables
Once your framework is ready, you need to outline the core components of your package.
Ensure that your package includes materials and solutions that would be helpful. Here are some questions to consider:
- How many weekly coaching calls? Are these coaching calls going to be virtual or in-person?
- What assessment exercises and worksheets will you include?
- How will you develop a customized action plan for each person or team?
- Will there be any group workshops, retreats, or masterminds?
- How elaborate will the support access be?
Determine the optimal duration and frequency of your coaching program and call sessions. Include any specific resources and strategies they’ll need to enhance their executive performance.
Decide on the Price
Here are some things to do to choose the best pricing:
- Research market rates other executive coaches (both newbies and professionals) charge.
- Scrutinize your coaching package and the cost of your deliverables, including time, tools, and materials.
- Decide your pricing structure—whether you want it to be one-off, in installments, or recurring payments.
- Consider if you want to include different tiers like a basic package, standard pricing, premium option, or a VIP upgrade.
Overall, the perceived value of your package should outweigh the price so your coaching service becomes an excellent deal for your target clients.
Review Your Coaching Package
Don’t finalize or set up your executive coaching package without a thorough review.
Assess these steps to ensure your offer fulfills your client’s needs and aspirations. More so, this assessment helps you align your value proposition and package deliverables with your set goals.
You can also conduct a beta test with a small group of clients to gather feedback and find ways to perfect your coaching package before launching it.
How to Create an Executive Coaching Package
After you’ve designed your coaching package, it’s time to share it with the rest of the world using the best executive coaching software.
With Paperbell, you can create, launch, and manage your executive coaching package in minutes! It is an all-in-one software solution designed specifically for coaches like you to manage their business workflows with ease.
To create your offer, here’s what you need to do:
- Sign up for a FREE Paperbell Account
Click here to create your Paperbell account for free. It only takes a couple of easy steps.
Once you’re in, you’ll see your dashboard, and from the navigation menu, you can click any of the following sections:
- Appointments
- Availability
- Packages
- Clients
- Sales
- Create Your Executive Coaching Package
Click Packages from the navigation menu.
Then, click Create New. You’ll be prompted to complete four quick steps to build your offer.
- Choose package type. Here, you can select if your offer is a one-time payment, a payment plan, or a subscription.
- Create package. Give your offer a clear, attention-grabbing name. Remember to include your appointment details.
- Add pricing. Specify the price of your coaching package and the payment gateway you will use to accept sales. You can add the payment gateway later, though.
- Add descriptions: Add a detailed description of your offer. Highlight key benefits and outcomes. List any additional features or resources included (e.g., assessments, materials).
3. Set Up Payment Options
If you didn’t connect your payment gateway, whether that’s Stripe or PayPal, here’s the time to do so.
Click on your preferred payment method and integrate it in one click. You can also change your currency to whichever works for you.
4. Configure Scheduling & Automation
Sync your calendar (Google Calendar, Microsoft Outlook, or Apple Calendar) to help you stay on top of your coaching schedule and prevent meeting clashes.
You can also set your available coaching hours so clients can book calls at your convenience.
Create automated emails to remind and follow up with clients before and after your coaching calls. This will help minimize no-shows and improve client engagement.
- Share Your Landing Page
Now, it’s time to promote your coaching package.
All you have to do is go to Sharing and copy the link for your landing page. From this section, you can also copy the link to the following:
- Your scheduling page
- Entire shop page
- Client login
Share your link with your audience across all your marketing platforms for maximum visibility and sales.
If you’re looking to embed the booking calendar widget on your website, you can also copy the embed code in the “Sharing” section.
Once your shop landing page is live, it will look like this:
A potential client can simply click on any of your created executive coaching packages.
If you want to adjust how your landing page looks, simply go to the Landing page section of the Package tab.
Overall, ensure that your sales copy clearly communicates the value and outcomes of your coaching. You should also include testimonials or case studies if available.
Add a clear call-to-action to make it easy for potential clients to purchase your package.
Other things you can do inside Paperbell to amplify your executive coaching solution include the following:
- Centralized dashboard to manage clients, access resources, and track coaching and marketing progress.
- Contract section to upload agreement documents clients should sign before they can work with you.
- Survey section to gather feedback from beta-testers and existing clients to create more aligned offers.
- Content section to upload helpful recommendations, content lists, and various resource files for your clients.
- Sales section to track the number of sales you make and from what offers.
- Clients section to manage your executive coaching clients.
- Group sessions to host group coaching sessions for multiple clients.
Paperbell allows you to create, manage, and promote your coaching business in one go.
Launch Your Executive Coaching Packages
By structuring your executive coaching package the right way and creating it with a tool like Paperbell, you can create a transformative experience for your clients.
Paperbell handles boring admin, technical, and marketing tasks so you can focus on what you do best—being an executive coach. Create your executive coaching package for FREE.
