Business coaching is such a vast playground. From bootcamps to long-term group coaching programs, there are so many ways you can deliver results to your clients.

So, how do you craft a solid business coaching package that does that?

Here’s how to create coaching packages in the business world that match the unique needs of your clients.

7 Types of Business Coaching Packages

1. One-on-One Coaching

Individual coaching focuses on personalized goals and strategies. This format offers dedicated attention, customized advice, and a confidential space for discussing challenges and plans.

This coaching service is perfect for executives and high-potential employees who need specific guidance to reach their objectives.

Example: A 3-month coaching package to help senior leaders refine their strategic vision.

2. Group Coaching

A group program is held with multiple participants, often from the same organization or with similar goals. It promotes peer learning, shared experiences, and diverse perspectives.

Group coaching is an effective and budget-friendly option for teams and organizations looking to develop collective skills and knowledge.

Example: A team development package for improving collaboration and communication within project teams.

3. Workshops and Seminars

Interactive events concentrate on particular topics or skills. They provide an immersive learning environment with hands-on activities and immediate feedback.

Workshops and seminars are ideal for intensive skill-building and great for companies needing quick, impactful training sessions.

Example: A leadership workshop focusing on conflict resolution and decision-making for mid-level managers.

4. Retainer Coaching Packages

Ongoing coaching through a retainer agreement lets you offer your clients continuous support with predictable costs. This format is ideal for long-term engagements because clients can maintain steady progress and receive regular, personalized support over time.

Example: A retainer package offering monthly strategy sessions and unlimited email support for small business owners.

5. Intensive Coaching Programs

Intensives and bootcamps are short-term, focused coaching programs designed to address specific challenges or achieve rapid results. They are best for companies undergoing significant transitions, leaders needing quick development, or teams working on high-priority projects.

Example: A 90-day intensive program for startups to develop a go-to-market strategy.

6. Self-Paced Coaching Programs

These coaching programs are usually built around a self-study course and supplemented with additional services. These programs allow clients to progress at their own pace, supported by learning resources and occasional check-ins. It’s a flexible and cost-effective format for busy professionals or large organizations.

Example: An online business development course with quarterly review sessions for entrepreneurs.

7. Memberships

Memberships provide ongoing access to business resources, community support, and regular coaching sessions through a subscription model. They also offer networking opportunities within a community of like-minded individuals. This format is excellent for clients who need long-term support and being part of a professional community.

Example: A membership for online entrepreneurs offering monthly mastermind calls, resource libraries, and networking events.

16 Things to Include in a Business Coaching Package

Here are some elements you can include in your packages as a business coach to make them more valuable.

The key is to choose only the ones that make sense for a particular segment of your clientele. This way, you can avoid spreading yourself too thin while giving the people you work with everything they need.

1. Personalized evaluations: Start your coaching program by conducting thorough assessments to understand your client’s current situation, challenges, and goals.

2. One-on-one sessions: Offer personalized, private coaching sessions weekly, bi-weekly, or monthly.

3. Group sessions: Include group sessions for teams or peer groups for collaborative learning.

4. Skills workshops: Organize workshops focused on specific skills such as leadership, communication, or strategic planning.

5. Educational materials: Create written materials like ebooks and workbooks tailored to the client’s needs.

6. Online courses: Offer access to your online course that covers relevant business topics.

7. Check-ins: Schedule check-ins regularly to track progress and adjust strategies as needed.

8. Accountability: Implement systems to hold clients accountable for their goals, such as progress tracking tools.

9. Networking opportunities: Run an online community or organize networking events where clients can connect with like-minded professionals.

10. Mastermind groups: Organize masterminds so clients can learn from each other’s insights and experiences.

11. Progress Reviews: Conduct regular reviews to evaluate progress toward project goals and make necessary adjustments.

12. Feedback sessions: Provide constructive feedback and guidance based on the client’s performance and progress.

13. Productivity tools: Develop productivity and business tools like journals or online project trackers to help clients manage their tasks efficiently.

14. Email or messaging support: Provide clients with support through email or voice chat so they can ask questions and get guidance between sessions.

15. Mentorship programs: Pair clients with mentors who have relevant experience and expertise.

16. Resource libraries: Create a library of resources, including articles, videos, and templates.

How Should I Price My Business Coaching Packages?

Here are some pricing factors you should consider to offer maximum value to your clients while maintaining profitability.

1. Research the Market

Research what others in your coaching niche and region are charging. This includes both well-known and lesser-known coaches.

Analyze their package structures, the services they offer, and the results they promise. Understanding this will help you position your pricing to remain competitive while reflecting the value you provide.

2. Assess Your Value Proposition

Consider the value you bring to your clients. This includes your experience, expertise, certifications, and any unique methodologies you use. If you have a strong track record of significant results, you can justify more premium prices for high-end coaching packages.

For example, if you help a company earn an extra $1 million, charging just 1% of that added revenue seems reasonable, right? They’ll invest $10,000 with you, and you’ll help them generate a million, not just for a year but for many years to come.

3. Define Your Package Components

Outline what each coaching package includes in detail. This could include the number and frequency of coaching sessions and the list of other resources and support you give them access to.

The more comprehensive and tailored your package, the higher you can price it. Each component should offer tangible value to your clients to make your package attractive and justify the price.

4. Consider Your Target Client

You must also match your pricing to your target clients’ financial capacity and needs. 

Larger businesses or high-earning executives can afford higher fees, especially if the coaching promises a significant return on investment. For small businesses or startups, consider offering tiered packages with varying levels of support and pricing to accommodate different budgets.

This approach allows you to serve a broader client base without underpricing your services.

5. Evaluate Time and Effort

Calculate the time and effort required for each coaching package. This includes preparation time, actual coaching sessions, follow-up, and any additional support provided between sessions.

Higher frequency and longer duration of coaching sessions typically call for higher prices. Again, ensure your pricing fairly compensates you for your time and expertise while reflecting the value clients receive.

6. Offer Tiered Pricing Options

Providing tiered pricing options can cater to different client needs and budgets. For instance, you could offer an introductory and a high-end coaching package.

Basic packages could include group sessions and resources, while premium packages could offer individualized support and additional resources.

Tiered pricing gives clients flexibility and allows them to choose the best option that suits their needs and financial capacity.

7. Factor in Additional Costs

Consider additional costs associated with delivering your coaching packages. This could include software subscriptions, marketing expenses, or outsourcing.

Factor these costs into your pricing strategy to maintain profitability. Accounting for all associated costs helps avoid underpricing and keeps your coaching business sustainable.

8. Communicate Your Value

Emphasize the value and results your clients can expect after joining your program. Use testimonials and tangible success stories to demonstrate the impact of your coaching.

Clients will invest in your services if they understand the benefits and outcomes they will receive.

9. Use Marketing Strategies

Limited-time offers with discounts can incentivize potential clients to commit to your coaching packages. For example, you could offer discounts for those who sign up within a specific timeframe or provide a limited number of spots at a reduced rate.

These tactics attract clients and help fill your coaching calendar more quickly. Make sure these offers are genuine and time-bound to avoid diluting the perceived value of your services.

How to Create & Launch a Business Coaching Package

Here’s a strategic, step-by-step approach to creating and launching business-oriented packages your clients will love.

1. Find Your Target Audience

Creating coaching packages in any niche always starts with identifying whom you want to serve. In the business world, this could be small business owners, startup founders, or corporate executives.

Understand their industry, business size, and the unique challenges they face. Conduct market research or surveys to gain insights into their needs and preferences. This will help you tailor your offer to their specific requirements.

2. Define Your Core Offer

Decide on the primary services you will provide within your business coaching package. This could include one-on-one coaching sessions, group workshops, strategic planning sessions, or leadership development programs.

List the key topics and areas of expertise you will cover, such as marketing strategies, financial planning, or team management. Remember, it should address the biggest needs of your ideal clients.

3. Set Clear Goals and Outcomes

Define the specific results and desired outcomes your clients will achieve through your coaching. For example, measurable improvements in revenue, a new set of skills, or successful project completions.

Create a value proposition that communicates the transformation your clients can expect. This will help them see the tangible benefits of investing in your services.

4. Structure Your Package

Outline the format, duration, and frequency of your sessions. Decide whether you will offer short-term intensives, ongoing support, or a combination of both.

Develop a detailed schedule or timeline for the coaching engagements, specifying how often sessions will occur and the milestones you aim to achieve. This helps you set client expectations and offer a structured approach to achieving their goals.

5. Create Support Materials

Develop the necessary resources, such as workbooks, templates, or checklists, to support your sessions. These materials can complement your coaching and help clients implement action steps.

Prepare these materials in advance so that once your clients are enrolled, you only need to focus on facilitating your program.

6. Price Your Package

Consider the pricing factors shared above, such as your level of expertise, the value you provide, and the budget of your ideal clients. Test out tiered pricing for different levels of service or limited-time discounts to encourage early sign-ups. This helps position your package as a valuable investment for potential clients.

7. Set Up Your Coaching Platform

To run your business coaching programs efficiently, you’ll need a platform to manage your bookings, contracts, and payments. You’ll also need to store client information and give easy access to your learning materials.

Paperbell can automate all of these for you and minimize the time you spend on client management. It allows you to focus more on delivering high-quality coaching rather than getting bogged down by logistics.

You can set up various custom packages in Paperbell and automatically generate landing pages for them. Once your clients sign up on your page, they will pay you in advance and book their first session with you. Here’s everything Paperbell can do for you—it’s free with your first client.

8. Develop a Marketing Plan

Create a landing page for your business coaching package and plan how you’ll promote it on various channels, such as social media, email, webinars, and professional networks. To attract more clients, highlight the unique aspects of your package and the success stories of past clients.

Limited-time offers, discounts, and bonuses can create urgency and encourage clients to sign up sooner. Combined with free lead magnets, these strategies can create strong marketing funnels to boost enrollment.

9. Launch Your Package

Once everything is set up, it’s time to launch! The key to a successful campaign is a well-paced timeline that plans for potential hiccups.

Monitor the performance of your ads, content, and email sequences and see what brings in the best and most leads. Once your program starts, track your client’s progress and satisfaction.

Adjust your approach based on feedback and continuously strive to improve your program’s outcomes. Happy clients make a striving business, so this should also be your number one priority.

The Best Strategy for Creating a Business Coaching Package

Understanding your client’s challenges and aspirations is the key to solid business coaching packages. 

For instance, if a client feels overwhelmed in their current role but dreams of launching their own business, focus on those motivations and fears. Identify what success looks like to them—is it financial stability, independence, or personal fulfillment?

Once you clearly understand where your client is and where they want to go, bridge that gap with your services.

Avoid overwhelming them with long-term commitments right away; instead, propose short-term, intensive packages offering immediate impact. Think of these as a taster that provides a brief but impactful introduction to your coaching style and expertise.

Then, you can develop a signature program, a more long-term coaching package. Highlight their progress and the potential for further growth and transformation over an extended period. This step solidifies your role as a trusted guide in their journey toward achieving their business goals.

3 Real-Life Business Coaching Packages to Inspire Yours

VIP Day With Jason Goldberg

Jason Goldberg‘s VIP Immersion Day offers a condensed, intensive coaching experience for small business owners. This half-day session includes personalized strategic planning with growth strategies.

Clients receive a customized action plan, six months of follow-up coaching, and access to a comprehensive resource library. This program is for entrepreneurs committed to scaling their businesses.

12-Week Masterclass With Ryan Yokome

Ryan Yokome’s masterclass is designed for passionate entrepreneurs looking to overcome self-doubt and achieve significant personal and business growth. This intensive program includes live coaching calls, monthly breakthrough training, and access to a supportive community. Ryan offers limited spots with early bird registration and a full-access VIP option.

Business Bootcamp With Nicole Liloia

The Bigger Business Bootcamp, led by Nicole Liloia, is a comprehensive coaching program for entrepreneurs who want to build sustainable, profitable businesses. It includes 20 concise video lessons, practical worksheets and resources, monthly live coaching sessions, and access to an exclusive podcast.

The bootcamp participants also get to be a part of a private community. Plus, they get bonuses like client booking templates and tools to combat impostor syndrome.