If you’re running a coaching practice, a landing page is your most important marketing asset. It’s the destination you can point potential clients to when they ask our favorite question: “Where can I find out more about you?”
It’s easy to get lost in the sea of marketing tools available online, so in this guide, we’ve gathered the best landing page builders for coaching businesses.
Read on to learn about free and low-cost plans, features that make your life easier, and some tips on choosing the best option for you.
What Is a Landing Page?
Your landing page or website is like your digital business card and product catalog. It introduces you as a professional, your business, and the products and services you offer to clients.
Landing pages are optimized for conversion and normally include a checkout page or sign-up form where visitors can share their details with you, book a call, or directly purchase products and services.
These features are key to capturing your leads on your website so that you can get in touch with the people interested in working with you in the future.
Why Use a Landing Page Builder?
Most landing pages are built up of the same blocks or sections, such as a hero section, a description of your services, testimonials, and so on. So using a templated landing page builder is way simpler than hiring someone to develop it from scratch.
It carries much lower costs as well. Hiring a developer to create a custom website can cost thousands of dollars, plus maintenance fees. A simple landing page builder typically costs $10 to $50 per month, depending on your chosen features.
Using a landing page builder also gives you full control over managing your site in the future. This is important because as your business and services evolve, you may need small changes done quickly to provide up-to-date information to your audience.
Some tools give you much more than just a landing page, so you save even more money and energy on using other software. Paperbell is a unique example of a landing page builder and a client management system in one specifically made for coaches.
Paperbell: The Best Landing Page Builder for Coaches
When it comes to building a landing page, there are plenty of general tools out there, but Paperbell stands out because it’s made specifically for coaches like you.
Instead of testing themes, fiddling with design, and trying to connect a bunch of tools, with Paperbell, you can create a ready-to-use coaching website with all the essentials.
It’s already optimized with all key sections, booking, and payment features every coaching business needs, making it a no-brainer to attract and manage clients.
Here’s how to set up your landing page using Paperbell in just a few steps:
- Sign up and personalize. Add your photos and logo, choose from custom fonts and color palettes, or use our pre-set options for a polished look—like this one.
- All-in-one client management. Every feature you need, from contracts to client surveys, is connected to your site so you can manage everything in one place.
- Get started with client bookings. Once you’re live, clients can book sessions, pay, and sign contracts directly on your site.
Forget duct-taping various tools together and overpaying for hosting—it’s all included in Paperbell’s monthly flat rate. It supports videos, digital downloads, drip content, subscriptions, installments, and anything else you can dream up for your coaching business.
It’s the simplest, fastest way to start taking bookings as a coach—and for your clients to access their appointments, resources, and packages without a password.
Give it a try for free with your first client.
9 Landing Page Builders for Small Businesses
1. WordPress
WordPress used to be known as a blogging site, but today, it’s one of the most popular website builders for small businesses. You can select from over 31,000 WordPress themes to build a professional, highly customizable website from scratch.
WordPress has plenty of free templates and offers hosting with a free domain for a year from $4 a month. It’s one of the cheapest landing page builders for businesses of all sizes.
2. Wix
Wix is another landing page builder with over a thousand free templates and an interface that’s easy to navigate even if you’ve never built a website.
You can also set up an online store or build an email list with Wix, although their templates are better suited for small businesses with just a few products or services that don’t drag down page speed too much.
You can build and publish a Wix website for free or choose from one of their more advanced plans if you’re looking for more.
3. Carrd
Carrd is another free website builder that you can start using without signing up and register later when you publish your first website. It specializes in one-page websites, a format popular with coaches, consultants, and other service providers.
Carrd also offers premium plans with Google Analytics, payment widgets, email sign-up forms, and other essential marketing tools for your site.
4. Kit (Formerly ConvertKit)
Kit is a landing page builder best for business owners and creators who want to grow and monetize their email lists. If you’re planning to publish newsletters and regular free content to keep your audience engaged, Kit offers you the right solutions.
You can create pre-scheduled email sequences for your new sign-ups to educate them on what you do, invite them for a webinar, or promote your services to them immediately.
5. Unbounce
Unbounce is a little more advanced than the previous landing page builders in this list. It’s priced based on conversions, making it best for business owners who want to directly monetize their audience.
If you’re marketing savvy, you can create different variations for your website and test them against each other to measure and compare their performance.
Working with Unbounce is definitely a steep learning curve, but if you want to put more effort into your marketing strategy, it will give you the right tools to reach better results.
6. Leadpages
Leadpages is another landing page builder with advanced features to help you convert your visitors into paying customers. They have a simple, drag-and-drop tool to help you set up your website and add videos, sign-up forms, or even a Calendly widget.
Leadpages is compatible with Zapier, so you can create smart integrations to email your new sign-ups automatically or to add them to your email list.
7. GetResponse
GetResponse is a landing page builder and marketing tool best known for its high-converting and mobile-responsive pages, email list building features, and webinar tools.
Similar to Leadpages and Unbounce, it’s a marketing software that’s best for business owners who need more complex solutions rather than just a simple website builder.
It has thousands of stock photos and templates to fuel your creativity, and it integrates with platforms like Adwords, Google Analytics, Bing, KissMetrics, and Facebook.
8. HubSpot
HubSpot is an A-Z enterprise marketing solution that big companies love, but it also comes handy for small teams and service providers working solo. Its landing page builder lets you set up your website for free and has premium plans with more advanced marketing tools.
These include email marketing and blogging tools, analytics to measure your page performance, SEO and social media tools, and more. HubSpot has plenty of tutorial videos for beginners, so you won’t feel lost using their platform even if this is your first website.
[Read: These Are the 10 Best Online Course Platforms That Coaches Are Obsessed With]
9. Swipe Pages
When it comes to converting your website visitors into actual paying customers, page speed is everything.
It isn’t just important because your prospects will bounce (leave your site) if your page takes longer than a few seconds to load, but also because it will affect your ranking in Google.
Swipe Pages is a landing page builder known for its fast-loading mobile pages that often outperform others. Its intuitive drag-and-drop interface is easy to navigate, and it’s designed to drive people towards calls to action to increase conversion.
SwipePages has over 50 templates to get you started, over 20 widgets to make your website more effective, and integrates with almost a dozen other tools.
Choosing the Best Landing Page Builder for Your Business
Before you choose a landing page builder, take a moment to evaluate your goals.
Do you just need a simple page describing your coaching services and managing your bookings?
Do you want to build email lists and high-converting marketing funnels for various products?
If you prefer a simple, cost-efficient, all-in-one solution specifically tailored for coaches, we recommend Paperbell.
It’s ideal for setting up your website in a few clicks without dealing with themes and features you’ll never use. You can use it to automatically book clients and manage your practice with zero tech hassle.
Unlike more advanced landing page builders designed for intricate multi-step funnels or extensive email list-building, Paperbell focuses on giving you a beautifully simple, client-friendly site with integrated scheduling, payments, and client communication tools.
If you’re a coach looking to streamline your business with everything in one place, Paperbell offers exactly what you need, minus the steep learning curve.
Give it a try—it’s free with your first client!
Editor’s Note: This post was originally published in September 2022 and has since been updated for accuracy.