In an industry as competitive as the coaching space, having well-structured programs and professional materials can significantly affect how well you attract and retain clients.
However, creating your program from scratch can be overwhelming and time-consuming, especially for new coaches.
But here’s the good news:
There are several high-quality coaching program templates available for life coaches. Whether you’re just starting your coaching career or looking to refresh your offerings, these templates will help you launch your signature program in no time.
Here’s what you’ll learn:
- How to structure your coaching program
- Top free and paid coaching programs
- How to use Paperbell to sell your coaching program
🏛️ How to Structure Your Coaching Program
Having a template will speed up your offer development process if you know what you want to create. Looking for tips on how to structure your coaching program? Here’s how to do it right.
Know Your Ideal Clients
Figure out who your coaching package will serve. The more specific you are, the better you can tailor your program. Are they busy professionals looking for work-life balance? New moms trying to rediscover their identity?
However, knowing who your target client is goes beyond basic demographics. You need to know their psychographics, too.
- What have they tried before that didn’t work?
- What’s their secret dream that they’re afraid to admit?
- What’s their communication style?
- How do they prefer to learn and grow?
Set Target Goals
What transformation are you promising? Whatever results your program promises, make sure they are specific and achievable.
Don’t set vague goals; they’ll lead to vague results. Here are some ideas for you:
- Help clients increase their self-confidence in 12 weeks
- Guide clients to successfully negotiate a raise or promotion within six months
- Support clients in establishing and maintaining three new life-changing habits over 90 days
Map Out Your Method & Deliverables
This is where you showcase your unique approach and offerings.
Outline your coaching process or method—including core techniques and frameworks—to help your coaching clients achieve their desired goals.
Figure out what type of deliverables will be included in your coaching program. Here are some prompts to consider:
- What exactly will you provide? One-on-one coaching sessions? Group calls? Workbooks?
- How will you deliver these? Weekly? Bi-weekly?
- Will you provide pre-recorded lessons?
- Do you plan to include a community component like a Facebook group, Voxer chat, or Slack channel?
- Will you offer email support?
- Will you offer workbooks, exercises, or assessments to enhance their learning experience?
Create Your Pricing Model
When setting a price for your program, your time investment isn’t the only thing to consider. Another important factor is the value of the transformation you’re offering.
- What’s the long-term value of the results you’re promising?
- How does your pricing compare to alternatives (therapy, courses, books)?
- What’s your time worth, factoring in prep and admin work?
Consider whether you will offer a one-time fee, a pay-as-you-go model, or a monthly subscription. You can also offer payment options to make your program more accessible.
Review & Refine the Program
Once you’ve got your initial structure, take a step back and review it. Ask yourself questions such as the following:
- Is the progression logical?
- Are there any gaps in the journey?
- Is it achievable for both you and your clients?
- Is the workload realistic for your ideal client?
- Does it deliver on the promised transformation?
Before you launch, put yourself in your client’s shoes and assess your program from their point of view. To do this, you can run a beta version with a small group of ideal clients.
You can use their feedback to tweak and refine until your offer feels just right.
However, you don’t need to achieve “perfection” before you launch your coaching program. You might not get this on your first try. But as you evolve in your coaching career, you learn more about what your clients truly need.
📝 Free Coaching Program Templates
Let’s look at some tried-and-true coaching templates you can swipe for free to create your coaching program.
Paperbell’s Coaching Template Pack
Our free template pack includes resources to create your first coaching package and website. It includes the following:
- A Simple Life Coaching Package Template
- The Best Coach Website Templates
With this pack, you can develop programs that attract and convert dream clients.
Coaching Template Library by Evercoach
Evercoach has a robust collection of templates designed specifically by top coaches to help you create programs and organize your workflows.
Their library includes resources that help with the following:
- Streamlining your coaching business
- Improving your coaching sessions
- Refining your coaching style
Template Library by Bonsai
While not exclusively focused on coaching, Bonsai offers various free templates that can be useful for coaches.
If you want to add structure to your programs and create professional marketing materials, these templates will be helpful. They are versatile and can be adapted to any coaching niche.
Lovely Impact’s Resource Library for Coaches
Lovely Impact offers a business setup service for coaches. Their free resource library includes different templates that cover various aspects of a coaching business.
This resource library includes the following materials:
- Signature Program Planning Workbook
- Marketing Research Guide
- Goal Setting Worksheet
Lovely Impact’s templates help coaches create a cohesive brand and smooth client experience.
Signature Coaching Program Template by Dr. Kim Foster
Wellness coach Dr. Kim Foster provides a coaching program template that offers a framework for coaches to create a branded coaching experience that resonates with their target audience.
As a coach, you can use this template to achieve the following:
- Design your program quickly and without guesswork
- Create valuable high-ticket offers
- Align your programs with client needs and expectations
Coaching Email Funnel Template by Sally Ofuonyebi
Sally Ofuonyebi, a copywriter for coaches, created this free email funnel template. This resource is invaluable for coaching experts who want to do the following:
- Improve their email marketing strategies
- Structuring email sequences for new or evergreen signature coaching programs
- Automate part of their client acquisition and conversion processes
Disco’s Coaching Program Templates for First-Time Coaches
Disco’s coaching templates are designed to help new coaches create structured and effective coaching services.
This template bundle includes the following:
- Personalized Coaching Plan Template
- Group Session Management Workflow Template
Disco’s templates allow coaches to create a clear roadmap for their coaching journey while ensuring measurable progress.
💸 Paid Coaching Program Templates
The following are paid templates designed to help coaches create stellar programs, streamline their processes, and present a professional outlook to their target clients.
Notion Coaching Client Portal
This Coaching Client Portal template from Templates by Gabi is a centralized hub to manage all aspects of your one-on-one coaching relationships. It costs $20.
The key features of this Notion template include the following:
- An onboarding section to introduce the coaching program
- A personalized coaching roadmap
- Tools for collecting client feedback
- Session scheduling and tracking
- Task and homework assignment capabilities
- A resource hub and FAQ section
Coaching Template Toolkit
Mindful Coaching Tools created this Coaching Template Toolkit as a collection of minimal, customizable coaching templates. These resources are adaptable to different coaching styles and niches.
The toolkit costs $24 and includes the following:
- Editable templates for use in Canva, Illustrator, and InDesign
- Customizable fonts, colors, and layouts
- Options to create fillable PDF files
- A variety of coaching tools such as goal-setting worksheets, reflection prompts, and action-planning templates
Renew You! Coaching Program Templates
The Renew You! 3-Month Coaching Program Template provides a structured coaching framework for various coaching niches and methodologies.
This package costs $197 and includes materials for a 12-week coaching program:
- A robust program framework
- Done-for-you coaching tools and guides
- Marketing resources
- Client worksheets and exercises
These coaching program templates are useful for coaches at all stages of their careers—from client acquisition to marketing materials. To maximize their effectiveness, ensure you customize them to fit your unique coaching style and niche.
📌 How to Use Paperbell to Sell Your Coaching Program
Now that you know how to structure your signature program, let’s talk about how to sell it using the best coaching software.
Paperbell is the one-stop shop to start and scale your coaching business. This coaching software lets you create, launch, and promote your signature coaching program in minutes.
Check out this video to see how Paperbell works:
[Embed this YouTube video here]
Here’s a quick guide that breaks down how Paperbell can help you launch and promote your coaching program:
Sign Up for a Paperbell Account
Go to Paperbell’s Signup Page and create your free account. Getting started is super easy, and your account will be ready after a few steps.
Once you’re inside your account, you’ll see a navigation menu on your dashboard. Here are the links you’ll find:
- Appointments
- Availability
- Packages
- Clients
- Sales
Create Your Coaching Program
Since your main focus is creating your coaching program, click Packages.
Once you’re in the Packages tab, select Create New.
Complete these four steps to launch your coaching package:
- Choose package type. Select whether your coaching program will be a one-time payment or a subscription and if you’ll offer a payment plan.
- Create package. Name your coaching program and include any necessary appointment details.
- Add pricing. List the price point of your program and how you want to receive payment. You can skip the payment method here and add it after creating your package.
- Add descriptions: Explain your offer in detail. These descriptions should include what the program is about, who it’s for, and other essential information you want clients to know.
Set Up Payment Gateway
Paperbell integrates with two popular payment processors—Stripe and PayPal. This makes it easy for clients to make secure payments for your program without any back-and-forths.
So, if you didn’t connect your payment processor in the previous step, you can do so here.
Choose your preferred payment gateway and initiate integration in one click. There’s an option to choose the currency you want clients to pay in.
Schedule & Automate Your Workflows
From the payment partner integration page above, you can click Calendar integrations to sync your calendar app and minimize call clashes.
Paperbell supports the following popular calendar apps:
- Google Calendar
- Microsoft Outlook
- Apple Calendar
To set your available coaching hours, select Availability from the navigation menu on your dashboard.
This allows coaching clients to book one-on-one sessions and group meetings at your own convenience.
More so, you can set up an automation that does the following:
- Automatic scheduling for coaching sessions
- Automated emails that serve as reminders and follow-up messages to prevent no-shows
- Deliver onboarding resources and coaching content to new clients—on autopilot
Share Your Link
In the Sharing section of your Package tab, you’ll see the unique links for the following:
- The package, aka your program
- Shop
- Scheduling page
- Client login page
Copy your specific package link to promote the coaching program. You can pop this on your website, share it on social media, or send it directly to potential clients.
Here’s how your coaching shop will look once it goes live:
An ideal client can click on any of your available packages to learn more.
To adjust your landing page layout or theme, go to the Landing page section of the Package tab and customize it.
Other sections in the Package tab allow you to do the following:
- Attach an agreement contract that clients should sign before booking their appointment
- Upload resource files for your coaching clients
- Create survey forms to collect client feedback easily
- Track the number of sales and how much you make
- Host group coaching sessions for multiple clients
👉 Launching Your Coaching Program
These coaching program templates will help you structure and create your signature offer without starting from scratch.
With a coaching software tool like Paperbell, you can launch and manage your entire coaching business seamlessly. It handles the challenging and boring backend and administrative tasks, so you can focus on coaching. Launch your coaching program for FREE.
