Why Become a Coach? It’s More Than Just Helping Others

why become a coach

With tens of thousands of certified professionals worldwide, coaching is one of the fastest-growing industries. More and more people find helping others grow to be their life’s calling and set up businesses to make a lucrative career out of it.

So, how do you know if coaching is right for you?

Let’s explore what drives coaches to make strides in this field, what the caveats are to building a coaching business, and how you can get started.

Why Should You Become a Coach?

Becoming a coach is a rewarding career choice, but you must pursue it for the right reasons. Here are some of the most compelling reasons to become a coach:

  • A desire to help others grow: People often find coaching their calling because they are genuinely interested in helping others develop skills, achieve goals, and overcome challenges.
  • Passion for a specific field: Whether it’s sales or mindfulness, having a passion for your coaching field is crucial. It will keep you motivated and inspire your clients.
  • A fulfilling career: Watching your clients succeed and knowing you contributed to their growth can be incredibly fulfilling.
  • Strong communication skills: If you have a knack for listening actively, asking insightful questions, and providing clear and constructive feedback, coaching could be an excellent fit for you.
  • Continuous learning: Coaches must stay updated with the latest trends in their niche and improve their ability to help their clients effectively.
  • Natural leadership abilities: If you have a talent for guiding others, coaching allows you to leverage this skill in a structured and impactful way.
  • Making a positive impact: Many coaches are driven by a desire to make a difference in the world, whether on an individual, organizational, or community level.
  • Sharing your experience: If you overcame challenges in an area of your life, coaching can help others do the same and grow more gracefully through that experience.

If you’re motivated by these reasons, you’re bound to become an effective coach and build a satisfying career from helping people grow.

Why Not to Become a Coach

Unfortunately, many professionals start a coaching business for the wrong reasons and later realize it isn’t for them. If any of these drives you, consider going in a different direction.

  • Solving problems: If you want to provide direct solutions rather than guiding clients to find their own, consultancy may be a better career choice.
  • Seeking authority: If you want to manage a team and build strategy, a leadership position within a company may suit you better.
  • Teaching: Coaches can share their knowledge and even create courses, but if it’s your primary focus, consider becoming a trainer instead.
  • Creative expression: If you want to use your creativity and artistic talents, working as an artist or writer may be more fulfilling.
  • Helping people with mental health: If you want to support people in dealing with trauma and mental health challenges, becoming a therapist might be a more appropriate career choice for you.

[ Read: What Is a Life Coach & How Do They Differ From a Therapist or Consultant ]

3 Things to Consider Before Becoming a Coach

So now we’ve seen some good and some not-so-good motivations to become a coach. But before you jump into it, consider these three crucial aspects of starting a business in this field.

Do You Have a Strong Why?

We explored various reasons to become a coach. Did any of them resonate with you?

Maybe it’s the desire to witness those “lightbulb moments” when clients achieve breakthroughs.  Perhaps you have an insatiable curiosity for personal growth and how it can help people create the lives they want.

Whatever your reason, having a clear “why” is the foundation of a thriving coaching practice. It will motivate you during challenges and attract clients who share your passion for a particular area of growth.

Are You Ready to Run Your Own Business?

Coaching isn’t just about inspiring conversations; it’s also about running a business. Are you comfortable marketing yourself, managing your finances, and taking on the various entrepreneur responsibilities?

You don’t need an MBA to start your coaching practice. However, it’s good to be aware that you’ll be in charge of creating and selling your services, paying taxes, and building your brand.

What Skills Can You Leverage as a Coach?

What unique skills and experiences can you bring to the table?

Think beyond just technical expertise in your chosen niche. Excellent coaches are often exceptional listeners who can ask powerful questions that spark self-discovery in their clients. They also excel at building strong, supportive relationships.

These transferable skills and your natural abilities are your coaching superpowers. Identifying them will boost your confidence and help you tailor your coaching style to serve your clients’ needs best.

10 Types of Coaches You Can Become

If you’re convinced that coaching is the right path for you, it’s time to ask yourself, “What kind of coach do I want to be?”

Here are a few niches you can specialize in and how you can help your clients in them:

  1. Life coaching: Assist clients in setting and achieving personal goals, improving their work-life balance, building self-confidence, and creating a more fulfilling life.
  1. Career coaching: Guide clients in identifying their career aspirations, navigating job transitions, and improving performance.
  1. Executive and leadership coaching: Support senior professionals in improving their strategic thinking, decision-making abilities, and overall effectiveness within their organizations.
  1. Health and wellness coaching: Help clients maintain healthier lifestyles by improving nutrition, managing stress, and creating sustainable wellness routines.
  1. Business coaching: Help entrepreneurs develop strategies for business growth and improve operational efficiency.
  1. Relationship coaching: Support clients in enhancing communication skills, resolving conflicts, and building stronger connections in all areas of their lives.
  1. Financial coaching: Help clients manage their finances by setting goals, creating budgets, and planning for long-term stability.
  1. Spiritual coaching: Help clients explore their spiritual beliefs, find purpose and meaning, and achieve inner peace and fulfillment.
  1. Performance coaching: Assist clients in maximizing their performance in arts, sports, or academics.
  1. Parenting coaching: Help parents improve communication with their children and create a nurturing family environment.
10 types of coaches

These are just the most popular coaching specialties. However, as the industry becomes increasingly diversified, you can find professionals with various focuses, including burnout coaches and breathwork coaches.

The more you narrow down who you want to help, the easier it will be to find the right training and clients.

The Most Rewarding Part of Being a Coach: Witnessing Potential Unleashed

The rewards of coaching go far beyond a paycheck. It’s about lighting a fire in others and watching them flourish.

One of the most powerful experiences is witnessing those “aha” moments—breakthroughs illuminating your client’s path forward. There’s a deep satisfaction in knowing you’ve helped someone unlock their potential.

Many coaches are drawn to the profession because they can share their journeys. Overcoming challenges in a specific area allows them to guide clients with empathy. It’s also about paying it forward, using your hard-earned knowledge to empower others.

As Kori Koch, Empowerment Coach, says, “I got into coaching because of my past trials, traumas, and tribulations. I am a believer that we experience things in life because we’re here to help others.”

But coaching isn’t limited to specific niches. Some coaches find immense joy simply in the act of conversation. The opportunity to connect with people, ask thought-provoking questions, and witness their self-discovery.

Others who focus on underserved communities fill a critical gap, supporting those who might not otherwise have access to it. This allows them to contribute to positive social change on a broader scale.

Ultimately, the most rewarding part of being a coach is the profound difference you can make in the world. You become a catalyst for growth, helping people overcome hurdles, reach their full potential, and create fulfilling lives.

[ Read: The 9 Pivotal Traits That Guarantee a Successful Coaching Relationship with Every Client ]

5 Things You Need to Become a Coach

1. Get Trained

While formal certification in coaching isn’t mandatory, getting trained will significantly enhance your effectiveness.

Coaching programs equip you with valuable frameworks, methodologies, and best practices in areas like active listening, asking powerful questions, and facilitating goal setting.

Many reputable organizations offer certification programs, but affordable online courses and workshops are also available to suit your budget and learning style.

2. Set up Your Coaching Business

Once you have the right qualifications, it’s time to establish yourself as a professional. It involves things like:

Familiarize yourself with local regulations and consult with an accountant if needed.

3. Design Your Coaching Packages

Craft irresistible coaching packages that cater to your ideal client’s needs and goals. Clearly define the:

  • Structure (individual sessions, group programs)
  • Duration
  • Pricing of each package

Showcase the value proposition and transformation your coaching provides.

4. Attract Your Ideal Clients

Marketing is critical to getting your name out there and attracting your ideal clients. Develop a marketing strategy that uses online platforms, networking, and even content creation (like blogging or social media) to reach your target audience.

5. Keep Your Business Running Smoothly

Managing client bookings, payments, contracts, and other administrative tasks can be time-consuming. Consider using an all-in-one client management tool like Paperbell to automate your operations.

Paperbell runs your day-to-day processes, from payments and contract signing to scheduling, and more. It keeps all your client information in one place while linking your landing page to your client management system. Best of all, it’s free with your first client.

By organizing your business and continuously honing your coaching skills, you’ll be well on your way to building a successful practice. Remember, passion is the fuel, but preparation and planning are the roadmap to a fulfilling career in this field.

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By Annamaria Nagy
Annamaria Nagy is a Brand Identity Coach and Copywriter. She's been writing for over 10 years about topics like personal development, coaching, and business. She was previously the Head of SEO at the leading transformational education company, Mindvalley.
June 10, 2024

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