A great life coaching website is key to getting the right clients. It showcases who you are and what you offer, impresses your visitors, and builds trust that leads to paying clients.
In this article, we’ll look at some of the most stunning life coaching websites and what makes them so great so you can implement their strategies. We’ll also share some website templates and a coaching website solution to help you set up your page faster.
Why a Great Life Coaching Website Attracts More Clients
An effective website can help you get more coaching clients by:
- Making it easier for people to find you
- Grabbing their attention
- Establishing trust
- Selling your target audience on your services
- Enabling prospects to buy or get in touch
So let’s explore some solid examples of life coaching websites you can pull inspiration from, as well as:
- Tips to create your own site
- The best templates and builders
- An all-in-one coaching website solution that does all the work for you
The Best Life Coaching Websites
Let’s look at how some of the best coaching websites use engaging images, strong branding, easy navigation, and great copywriting.
1. Preston Smiles
Preston Smiles establishes a personal connection and credibility early on. He does this by using branded images of himself, an “as seen in” section, and a bio, all strategically placed upfront in the homepage design.
2. Cortney McDermott
Cortney McDermott has a beautiful, simple, and intuitive website. The first thing people see when they land on your page is key, and Cortney’s immediately draws you in to keep exploring.
The navigation and flow of the site feel effortless, her branding video quickly shows she is an engaging speaker, and the list of organizations below backs up her expertise.
Using video (such as an “about me” or explainer video) is great for increasing time spent on the page too. This helps you improve your ranking in search, as it signals to the likes of Google that people are more interested in your website than your competitors.
3. Stratejoy
With Stratejoy, Molly Mahar takes a clever approach to her business by building on community and togetherness. Reading her website makes you feel like you’re about to join an awesome group of women on their journey.
Her site, like the others, is very easy to navigate. Plus, it’s crystal clear right away what services she offers.
Great branding on a life coaching website ties everything together. On Stratejoy, you see an element of joy throughout Molly’s brand name, photography, and design. The more cohesive your brand elements are, the quicker your audience understands what you, as a coach, are all about.
4. Marie Forleo
Marie Forleo is a leader in the industry with a huge following on YouTube. As co-creators of her B-School, we (along with the likes of Oprah) have always been a fan. She does an amazing job positioning herself as a life and business coach.
Marie is a master video creator. Her hero image is a clip of her beaming at you, and she also repurposes her video content on her blog, which can be powerful in boosting SEO.
5. Melissa Ambrosini
Your website can be a powerful gateway to establishing a deeper connection and educating your audience. You can do this by linking to your guides, podcasts, books, and social platforms.
One thing Melissa Ambrosini’s site does well is integrating Facebook Messenger. Since the app can be automated, you can use it to increase inquiries for your business without being available 24/7.
6. Craig White
Craig White’s homepage is highly relatable for his audience. It builds a connection while clearly laying out his services and upcoming events.
His website colors and copy create cohesion (“empowering you to reclaim your gold”) and come together in an aesthetic design tailored to his target clients.
Reading his introduction, you instantly get who Craig serves and what problems he solves for the people he’s working with. He even voices their frustrations with “I” statements, drawing them closer.
7. Denise Duffield
Denise Duffield-Thomas has a clear niche: She’s a money mindset coach for women entrepreneurs. If you have a specific niche, make sure it’s obvious from the second visitors land on your website.
Another strong aspect of her site is the easy navigation that works like a charm on mobile too. It guides the visitor from one section to another without overloading them with information.
8. Daniel Mangena
Dan Mangena is a life coach who helps people develop an abundance mindset. His website, Dream with Dan, is a dreamy spectacle.
The first thing that will catch your attention is its animated background. While animations often make a website heavy and slow to load, Dan could integrate this added touch without harming his SEO.
Anyone visiting the site for the first time will know exactly what he does and how he can help. He also builds trust and credibility by showcasing video testimonials from his most successful clients. There is nothing more powerful in marketing than past clients sharing their experiences.
9. Maggie Edwards
The hero section of this website pulls you in immediately, but its standout feature is how Maggie presents her services. She created a secondary menu to hide information she wants readily available but isn’t crucial to the typical website visitor taking a desired action.
Ultimately, the key is to keep the information on your site easy to understand and concise while gradually conveying everything clients need to know to work with you.
10. Ajit Nawalkha
Ajit is instantly relatable as soon as you read his hero section. Besides his work titles, he introduces himself as a father and husband, hinting at his holistic coaching philosophy.
Holistic life coaches often struggle to create a strong brand statement because their services are less specialized. They help people with a wide range of issues so it’s more challenging for them to stand out. However, Ajit immediately addresses you in a very personal tone, just like he’s talking to a friend. This creates trust and also reveals why he became a coach.
Ajit integrates PR elements on his website, such as speaking on stage and working with some of the biggest names in the industry while still making it about you (not himself).
On the other hand, he does get personal about his humble beginnings and journey in the story he shares on his About page. This creates a smart combination of making you feel seen while establishing himself both as a human being and a top coach in the industry.
11. Stacey Boehman
Stacey Boehman’s branding is bold and unapologetic, reflecting her coaching style. Her site features a clean design that clearly focuses on her niche, helping coaches build successful businesses.
Stacey uses strong, motivational language that speaks directly to her target audience, accompanied by professional images that convey confidence and authority.
She also incorporates a mix of blog posts, podcasts, and client success stories to offer value upfront, positioning her as a thought leader in her niche.
12. Natalie Bacon
Natalie Bacon’s website combines a modern, professional aesthetic with approachable, empowering messaging. The clean design makes it easy to navigate, with clear calls to action that guide visitors to her podcast, blog, and coaching programs.
Natalie excels in personal branding, showcasing her expertise in life and business coaching through a mix of valuable content and relatable storytelling. Her site also leverages lead magnets like free resources and webinars, effectively building her email list while delivering value to potential clients.
6 Tips to Create Your Life Coach Website
Here’s how to implement these ideas and create a website that you’re really proud of.
1. Get Some Engaging and Professional Images of Yourself
Think about it: The first thing you saw when exploring the websites above was professional and captivating photographs of coaches. Your website visitors need to put a face to who they will be working with. Professional photographs will give you credibility and make an impactful first impression.
This is not about your looks or how fancy your set design is. It’s about showing an image of yourself that conveys your core values as a coach.
For some, it might be joy, while other coaches might want to create a sense of warmth and compassion. Think about how you can visualize your brand identity in a picture and hire a professional photographer who understands great lighting.
2. Create a Brand Statement or Tagline
Once your images are sorted, you need to think of a catchy tagline. This statement should clearly reveal your specialty and what results your clients will get if they work with you.
It’s the second thing visitors will notice within seconds of landing on your website, so it still counts as a first impression.
If it isn’t instantly clear what you do, your potential clients might bounce and close the page. To create a great tagline for your life coach business, follow this 5-step process.
3. Have a Call to Action
Your website needs to guide visitors to the actions you want them to take. Decide what that journey is and make it easy to follow.
It’s recommended to have a call to action right away in your hero section. This way, people ready to take action can contact you immediately without scrolling through everything.
The rest of your site can share more detailed information about your offers and repeat your call to action one or a few times.
4. Offer Free Resources
Free resources, be it a blog, podcast, YouTube channel, or guides, are key to helping you forge relationships with your prospects.
Establishing trust before they reach out to you will make your marketing efforts easier because they already know, like, and trust you. This is also an opportunity to expand the possibilities of how potential clients can find you.
If you need content ideas or inspiration, this roundup of the best life coach blogs is a great place to start.
5. Have a Great Structure
Your website needs a great structure for visitors to take desired actions and build trust. Your aesthetics also matter because judgments on website credibility are 75% based on a website’s overall look.
As a broad overview, you will need the following pages on your site:
- Homepage
- About
- Services
- Resources or blog
- Contact page
Think about how you can get visitors to know, like, and trust you with each of these sections. Include testimonials, professional photographs, and credentials to create social proof and increase credibility.
6. Make Your Services Clear
You need to be really clear on your services so people can identify the right fit for them.
Define what outcomes they will receive after working with you. Explain your process and what’s included in your packages besides sessions.
Some coaches prefer to share their prices or starting rates upfront, while others explain their pricing structure during discovery sessions. Both have their benefits, so it’s best to try out what works best for your audience.
The Best Life Coach Website Templates
There are several website builders out there. Three of the most popular platforms for life coaches are:
- WordPress
- Squarespace
- Showit
Here are some of the best themes to build a life coaching website. Alternatively, you can download our template pack to make your job easier.
The Best WordPress Life Coach Website Theme
Divi is a WordPress theme that rarely (if ever) requires you to touch code. With very affordable yearly and lifetime pricing, you get access to over 100 templates that are really easy to customize or mix and match.
Explore Divi’s layout library for WordPress websites here.
The Best Squarespace Life Coach Website Templates
GoLiveHQ is the place to go for Squarespace life coach templates with beautiful designs that easily adapt to your individual needs. Squarespace as a website platform is user-friendly and can be tweaked without any code, making its templates a sure win.
Have a look at their Squarespace template store here.
Note that some of these themes aren’t fully accessible, so people with certain disabilities won’t be able to access your site entirely. You’ll need to integrate with a third-party tool to ensure Squarespace accessibility.
The Best Showit Life Coach Website Templates
Elizabeth McCravy has many great templates with every page you’d ever need for a fantastic personal website. She also includes free training when you purchase your Showit template.
Shop Elizabeth McCravy’s website templates for Showit here.
We’re also big fans of LovelyImpact, which has a business coaching website template and an executive coaching website template.
Shop LovelyImpact’s coaching website templates here.
Set Up Your Practice With an All-in-One Coaching Website Solution
Setting up a coaching website with Paperbell is simple, fast, and requires no tech expertise—perfect for coaches who want a beautiful site without the hassle.
Unlike using templates or piecing together different tools, Paperbell gives you a complete, ready-made website with all the essentials built-in, like scheduling, payments, client messaging, and more.
Plus, it’s designed to work with your social media, so you can convert followers into clients from Instagram, TikTok, or Facebook.
Here are some key sections of an easily customizable coaching website set up with Paperbell.
Your Hero Section
The hero section introduces you and your coaching services with a professional, modern design. This is where potential clients get a sense of who you are and what makes your coaching unique.
Packages
Below your introduction, you can display various coaching packages clients can choose from.
This section will lead them to individual subpages to learn more about what each entails.
Testimonials
Build credibility with testimonials from past clients. This section highlights your impact and success, helping potential clients feel confident about working with you.
Call to Action
Encourage visitors to take the next step with a clear call to action, guiding them to book a session and start their coaching journey with you.
FAQ
Address common questions upfront about your specialty, schedule, pricing, and how clients can get started with you. This helps them feel more informed and confident before reaching out.
Your Booking Page
Streamline your onboarding process with a fully integrated booking page where clients can schedule their first discovery session and share their details with you.
When they are ready to sign up for your paid offers, they can complete their payments and sign their contract the same way—without you having to lift a finger.
Create a Beautiful Coaching Website With Ease
Setting up an effective coaching website doesn’t have to be complicated. With Paperbell, you’ll have everything you need to showcase your services and start signing clients with ease.
Try Paperbell free with your first client and see how effortlessly you can launch your online coaching practice.
Editor’s Note: This post was originally published in January 2023 and has since been updated for accuracy.