High-ticket sales coaches easily charge thousands of dollars or more for their programs. They have rave reviews and are highly acclaimed in the coaching industry.
Curious how you can become one?
Let’s explore who’s considered a high-ticket sales coach and what it takes to join the club.
What are High-Ticket Coaches?
High-ticket coaches offer premium coaching services or programs with a high price tag due to the transformative results they deliver.
Their packages can vary in format, from one-on-one and group coaching programs to memberships. These programs are designed to bring about substantial, often life-changing outcomes for clients.
Life coaches have an advantage that allows them to sell high-ticket programs–a highly optimized business structure. They have fewer overhead costs than other businesses, which means they can earn more by working with fewer clients who can afford premium prices.
The Pros and Cons of Offering High-Ticket Programs as a Coach
Offering high-ticket programs to clients has many benefits. Since clients need to invest more in these programs, it urges them to commit deeper to their transformation, which makes them more coachable and usually leads to better results. These results can generate excitement and interest for future cohorts of the same program, making them more attractive to potential clients than lower-priced services.
That said, high-ticket coaching isn’t for everyone. Depending on your target audience, some clients may struggle to afford high-ticket programs. If sold to the wrong crowd (or without emphasizing its return on investment), a premium program can flop and create massive dissatisfaction with your audience. With the clients you do enroll, the expectations toward you will be much higher.
What is Considered High-Ticket Sales?
High-ticket sales are considered premium products or services sold at a high price point. In coaching, these would be premium coaching programs, courses, and memberships priced higher because they promise exceptionally transformative results.
These coaching packages are designed with a result-oriented structure. Everything is optimized, from content to format and delivery, to help clients achieve significant breakthroughs in a particular problem area.
Usually, they also require more energy from the coach. Part of their appeal is the personalized support they offer through live calls, Q&As, or voice chat throughout the program. Combined with a time-tested system, these programs provide solutions and address any resistance or obstacles to the client’s transformation.
How to Become a High-Ticket Sales Coach
Creating a high-ticket coaching program needs strategic planning, targeted marketing, and a deep understanding of your ideal clients. Let’s dive into how you can design one.
1. Define Your Focus
Generic coaching brings average results. So, define a clear focus for your program within your niche of expertise.
Pick a particular area where you can offer exceptional value. This step will allow you to fine-tune your program to address your client’s needs effectively.
For instance, if you’re a nutrition coach, you could focus on specific health issues your clients face and demonstrate how your coaching methods can address them by changing their dietary habits.
2. Identify Your High-Ticket Persona
Developing a clear client persona helps you understand your high-ticket clients, their pain points, and whether they can afford high-ticket services.
It should detail the demographic and psychographic data of your ideal clients. To collect this information, you can survey potential clients about their struggles, obstacles, and goals.
Find volunteers who match your target audience profile and offer incentives in exchange for participating in your written surveys or interviews. A less time-intensive research option is to look through client notes and social media interactions.
The point is to build an accurate client profile. Creating a specialized and impactful program will be much easier if you nail this.
3. Create Your Unique Value Proposition
Your unique value proposition is what sets you apart from other coaches. It should communicate why clients should choose your services over others.
A compelling positioning of your program highlights the specific benefits and results clients can expect from it. For example, if your coaching program helps clients achieve a significant and permanent decrease in their stress levels within three months, this should be a prominent part of your value proposition.
Your program can also deliver value by creating more commonplace results but in less time, with less effort, or with fewer resources required. For example, you can promise your clients that you will help them set up an online business from scratch with minimal investment in two weeks.
4. Structure Your Program
Outline the core components of your coaching program. Start with the measurable results your clients will achieve and reverse engineer what they need to get there. For example:
- The key topics and strategies you will cover in training videos or group calls
- Actionable tools like templates and checklists
- The themes your sessions will cover
- Any additional support like voice chat or feedback sessions
You can bundle different coaching sessions in your program, such as group sessions with live demonstrations or feedback, small group masterminds, private coaching, and Q&As. This creates a comprehensive experience for your clients.
Find a balance between delivering value and keeping your program focused. It should be long enough for significant progress but short enough to maintain momentum.
Look at what other signature coaching programs include in your niche and consider how you can make yours stand out. This doesn’t necessarily mean adding more to it; it could just mean optimizing it or capitalizing on your unique expertise in the market.
5. Test Your Program
A high-ticket program has high stakes, so you must ensure it can deliver the results it promises.
Pilot your program with a few participants from your surveys. You can offer them a part of your program for free to test your framework and gather feedback. Collect insights on their experiences, including any challenges they face and the aspects they find most beneficial.
Refine your framework to meet your clients’ needs better and deliver the promised outcomes. This will enhance your coaching program’s overall quality and appeal and make it more marketable.
Piloting your program is also an opportunity to gather testimonials from your initial participants. When you launch the full, revised program, you can feature these on your landing page.
6. Develop a High-Converting Landing Page
Find a compelling and descriptive name that encapsulates the essence of your program. For example:
- Peak Performance Accelerator: Achieve Your Highest Potential
- Wealth Mastery Blueprint: Transform Your Financial Future
- Holistic Vitality Mastery: Rejuvenate Your Body and Mind
- The Heart-Centered Bootcamp: Cultivate Lasting Love and Harmony
Throughout your page, highlight your program’s main promise and the outcomes your participants can expect. Draw in your audience by describing your clients’ common struggles and explaining how your program can resolve them.
Emphasize the unique aspects of your program that justify its value and include client testimonials and success stories to demonstrate its effectiveness. Address potential objections by including a comprehensive FAQ section that tackles common concerns and questions.
Pro tip: Paperbell helps you easily turn custom high-ticket packages into landing packages. It also makes client management a breeze by tying those pages to your bookings, contracts, and payments.
7. Sell Your Program
The most effective way to drive sales to a premium program is to build a high-ticket coaching funnel around it.
You can offer a free or low-cost lead magnet to collect email addresses from your prospective clients. For example, if your program is about creating financial stability, you can offer an ebook or webinar with ten money-saving tips.
Promote your lead magnet through marketing strategies like targeted ads on social media and Google. Then, once your leads download your ebook, send them an automated sales email sequence that gradually warms them up and highlights the advantages of your program.
Optionally, you can offer free consultations that serve as a brief sales call with prospects. To sell high-ticket coaching at a premium price point, you must focus on quality over quantity and address any questions your most qualified leads may have.
High-Ticket Coaching Examples
Here are a few examples of high-ticket coaches who sell long-standing premium packages.
Tony Robbins
Tony Robbins is a life coach who offers high-ticket coaching programs through his company, Robbins Research International. These programs include intensive personal coaching sessions, seminars, and retreats focused on personal development, business mastery, and health and wellness.
His programs’ prices can range from several thousand to tens of thousands of dollars, depending on their level of engagement and duration.
Marie Forleo
Marie Forleo offers a high-ticket coaching program called B-School. It’s an online business training program designed to help entrepreneurs build and grow their businesses. It includes training videos, live coaching calls, a private community, and bonus resources. B-School typically costs thousands of dollars and has a waitlist.
Rich Litvin
Rich Litvin is a high-performance coach known for his work with high-achieving individuals, particularly in leadership and entrepreneurship. His coaching programs, such as 4PC and The 100k Club, emphasize mindset shifts, strategic planning, and accountability. He also runs intensive one-on-one coaching, retreats, and exclusive mastermind groups.
The investment for Rich Litvin’s coaching programs can range from several thousand to tens of thousands of dollars.
High-Ticket Coach Certifications
Here are two comprehensive certification programs to upskill yourself as a high-ticket sales coach.
High-Ticket Coaching Certification by Dan Lok
Dan Lok’s High-Ticket Coaching Certification helps you attract high-paying clients and create a scalable coaching business. The program focuses on sales skills, creating high-ticket offers, and mastering client acquisition strategies for a successful coaching business.
It currently costs $10,000 and includes templates, scripts, and ongoing implementation support.
High-Ticket Coach Certification by Michelle Hext
Michelle Hext offers a comprehensive 12-month Specialist Coaching Certification and Mastermind designed to scale coaching businesses from inception to full-scale enterprise. Michelle’s program currently costs around $10,000 and includes live calls, mastery modules, assessments, and access to a high-level peer mastermind.