If you’re an ICF-certified coach, there are many platforms to find clients. One of them is Ezra Coaching, a virtual coaching app that partners with big-name companies to deliver data-driven coaching at scale.

If they take you on as a coach on the app, they will link you up with corporate clients who need performance and leadership development.

But is it the right move for your coaching business?

In this guide, we’ll break down how Ezra’s model works, what it offers for coaches, and how it compares to other options.

What Is Ezra Coaching?

Ezra is a virtual coaching platform with a mission to democratize coaching and make it accessible for professionals at every level, not just executives. It was built to offer coaching at scale and transform businesses all around the world.

It has helped teams at major companies like Nestlé, Microsoft, and GE.

Ezra connects ICF-certified coaches with large organizations so they can offer one-on-one sessions to employees and improve their performance with a data-driven approach. They do the marketing for these coaching services through messages such as “Transform your business by coaching your people to greatness.”

Accredited performance and leadership coaches can apply to Ezra and get linked up with corporate clients around the world through the app.

Key Features

The platform is designed to offer business transformation coaching at scale for organizations. Employees can book sessions, track their progress, and message their coach through a mobile or desktop app.

Some of its features are:

• Coach matching: Employees are matched with coaches based on their goals and preferences. All coaches are accredited and undergo a vetting process, marketed as “world-class” coaches, with an average coach quality score of 8.6 out of 10.
• Progress tracking: Ezra uses a tool called EZRA Measure™ to track the development of specific workplace skills, like communication or decision-making. This individualized transformation coaching helps companies see how the coaching they invest in contributes to their business goals.
• Integration with Microsoft Teams: For companies that use Teams, Ezra also works as an add-on inside the app. It includes a virtual assistant called Cai that sends reminders and coaching prompts.
• Global access: Ezra offers transformation strategy at scale for businesses in multiple languages and time zones, making it easier for companies around the world to develop high-performing teams.

Who Is Behind Ezra Coaching?

Nick Goldberg is the founder and CEO of Ezra Coaching. Before launching Ezra in 2019, he held leadership roles in talent development at LHH, a division of The Adecco Group. He has a background in business psychology and organizational leadership.

Goldberg started Ezra to make professional coaching more accessible. He believes that coaching makes a difference in building happier teams and turning companies into inclusive and productive places, and that the best tech to invest in their businesses is their people.

He puts great emphasis on data-driven performance development, the main ROI for companies that use the app. 

How Does Ezra Coaching Differ from Traditional Coaching Companies?

Ezra Coaching is a tech-driven and scalable platform, as opposed to traditional coaching that’s more personalized and harder to roll out at scale. Mainly, it sets itself apart by its:

• Scale: Traditional coaching often focuses on executives or individuals who seek out coaching independently. Ezra is aimed at companies developing employee performance at scale. They can get mid-level managers, talent with high potential, and new leaders on the app to help them learn, develop, and grow.
• Global accessibility: Ezra can serve companies with offices around the world that want to roll out coaching globally. It handles coach vetting, onboarding, engaging teams in learning, and session logistics.
• Matching process: In traditional coaching, individuals usually choose a coach based on personal referrals or reputation. Here, employees are matched with pre-vetted, accredited coaches through an internal system based on their development goals.
• Measurable outcomes: Traditional coaching outcomes can be harder to track if they aren’t backed by data. Ezra emphasizes measurable progress through its EZRA Measure™ feature, which lets companies see trends across teams or departments.

How Ezra’s Model Works

Ezra Coaching is used by companies to offer coaching as part of employee development. So it’s directed at individual team members, but for employers to give them constant training and support.

Once a company is on board, employees get access to the platform, where they’re matched with a certified coach based on their focus. This allows them to get specific and work with coaches, for example, who have project management expertise.

They can fill out their assessments, schedule their sessions, and message their coaches through the app. Most sessions happen virtually and are available in multiple languages and time zones. In some locations, in-person sessions are also an option.

Ezra doesn’t promote set subscription plans. Instead, their packages are customized for each organization based on team size and goals.

So…What’s in It for Coaches?

Ezra promises coaching that transforms businesses and hires professionals from around the world to carry it out. However, like any platform, it has its upsides and downsides. Here’s what you should consider before applying to their network.

The Advantages of Coaching Through Ezra

• Consistent work: Ezra says 95% of their coaches are on an active assignment at any given time, which is pretty solid if you’re looking for a steady stream of clients.
• Access to a coaching platform: The Ezra app has built-in client messaging, scheduling, assessments, and resources, so if you only coach through Ezra, you won’t really need another platform.
• Measurable impact: The EZRA Measure™ feature evaluates how effective your coaching is in line with the client’s goals. It keeps you accountable and gives you tangible feedback you can refer back to or even use when marketing your services.
• A professional network: You’re not flying solo. Ezra provides a support team to help with delivery and tech issues, access to a global coaching community, and discounts on additional training.
• Global reach: They have major offices worldwide, making it easier to get matched with clients in your region or expand beyond it.

The Trade-Offs

• You must be ICF-certified: Ezra only works with coaches who hold an ICF credential (ACC, PCC, or MCC), so if you’re still in training or use a different credentialing path, this may not be an option for you.
• It doesn’t fit every niche: Ezra focuses on leadership and performance coaching within large organizations. If you specialize in other niches, it probably won’t be a match.
• The data stays with Ezra: Since everything runs through their app, including assessments and coaching materials, it’s safe to assume Ezra retains ownership of all client data.
• Set rates and structure: According to Glassdoor, the average base salary for coaches at Ezra is around $68,000 a year. You likely can’t set your rates without limitation, and you’ll need to follow their session format and service guidelines.
• Company objectives over personal goals: Since you’re hired by a company, your sessions will need to focus on organizational objectives and the skill development that supports that—not personal aspirations, holistic, or lifestyle coaching.

Is Ezra Coaching Right for You?

Here’s a little quiz to find out whether applying to Ezra as a coach is a great next step for you.

• Do you already have an ICF credential (ACC, PCC, or MCC)?
• Are you open to coaching within structured frameworks and set rates?
• Are you specialized in performance and leadership coaching for corporate clients?
• Would it be worth capping your earning potential in exchange for a (potentially) steady stream of clients?
• Are you cool with using someone else’s app and tools instead of running your own systems?
• Do you like the idea of being part of a global coaching network?
• Do you think joining a coaching company is the best option for solving your business challenges?

If you answered “yes” to most of these, Ezra might be worth exploring. If not, you would probably benefit more from a simplified website and client management system that you can customize to your needs.

Want More Flexibility? Try Paperbell Instead

If you’d rather do your own thing and have full control over your coaching business, here’s an alternative.

Paperbell is an all-in-one coaching website and client management tool that takes over your repetitive admin tasks and allows you to dream up the coaching practice you want.

It allows you to set your own rates and pricing structure (flat fees, payment plans, or subscriptions) and design custom one-on-one and group coaching packages, exactly the way you want them.

They will each get their own landing page on your ready-made, customizable coaching website. All your services will be plugged into your automated client onboarding flow with bookings, payments, digital contract signing, intake surveys, and automated client emails.

You don’t have to piece together a bunch of different tools to run your business. There are no limits on how much you can charge and you keep 100% of your earnings. Basically, it’s for coaches who want the best balance of freedom and simplicity.

Paperbell is free with your first client, so you can test out all its features before you decide whether it’s for you.

FAQ

How Much Do Ezra Coaches Get Paid?

Though Ezra Coaching doesn’t share its coaching rates publicly, Glassdoor reports an average yearly salary of $68,000 for coaches on the platform.

What Qualifications Do You Need to Coach for Ezra?

Their exact selection criteria isn’t shared publicly but, based on their website, you’ll need an ICF credential (ACC, PCC, or MCC) and experience in corporate leadership and performance coaching.

Is Ezra Only for Corporate Coaching?

Yes, Ezra Coaching is designed for companies that provide coaching for their employees.

Can I Coach for Ezra While Maintaining My Own Practice?

Yes, based on what’s shared on their website, Ezra coaches should be able to maintain their own businesses on the side while taking on clients through the platform.