How to Get Started With Done-for-You Digital Products

done-for-you digital products feature

After establishing your expertise and building a loyal following, the next step is to find strategies to diversify your income streams. 

In this guide, you’ll learn about done-for-you digital products and how to use them to scale your course creation or coaching business.

Here’s what we’ll cover: 

  • What is done-for-you digital marketing?
  • What is a done-for-your product?
  • Done-for-you digital product examples from successful coaches
  • How to price your done-for-you products

What is Done-for-You Digital Marketing?

Done-for-you (DFY) digital marketing is the process of selling customizable, ready-made materials that other online business owners can use. 

These DFY solutions are designed to be easily implemented by the end-user with minimal effort. They include workbooks, designs, and content templates.

This marketing model has various advantages for businesses, such as the following:

  • DFY marketing saves you and the users’ time. You do the hard work once and put these digital offerings up for recurrent sales. And users don’t have to start from scratch.
  • It serves as a source of passive income. You can make money while you are asleep or on a family vacation.
  • Buyers can use these products without needing to learn new skills. They don’t have to be experts. They can just customize and use them as they like. 
  • It’s a lucrative market, and the products have higher profit margins. When you start selling DFY products, you can maximize revenue and scale your brand.

What is a Done-for-You Product?

A DFY product is a pre-made, ready-to-use solution that simplifies a particular process for your target audience. It is something you create once and can sell many times. 

These DFY products are high-quality materials people can immediately use in their lives or businesses to save time, effort, and resources.

Selling digital products can be an excellent way to do the following:

  1. Expand your offerings without significantly increasing your workload.
  2. Provide additional value to your existing clients.
  3. Attract new customers who might not be ready for full coaching or high-ticket investment.
  4. Create passive income streams so you don’t have to work actively every time.

DFY Digital Product Examples from Successful Coaches

Let’s look at some real-life examples of done-for-you digital products that successful coaches, small businesses, and course creators are offering:

Social Media Content Calendars

A social media content calendar includes pre-written posts, a posting schedule, hashtag ideas, and graphic suggestions for businesses.

This saves time for busy professionals struggling with consistent posting on their social media accounts. It provides relevant content ideas, captions, and hooks to keep audiences engaged without the daily stress of coming up with new ideas.

Here’s an example of a social media content calendar by Studio Swain Co. on Etsy:

Social Media Content Calendars

Design Templates & Scripts

These are copywriting scripts and design templates that can be used to improve businesses.  They include website templates, sales copy scripts, blog content, email sequences, YouTube scripts, and more.

These resources make it easier for business owners to do the following:

  • Communicate professionally with their clients
  • Save time on writing
  • Improve conversions and sales

Here’s an example of design templates by Abi Connick, a website designer and coach:

Design Templates & Scripts

Worksheets and Workbooks

A life coach might offer a bundle of beautifully designed, fillable PDF worksheets covering topics like goal setting, habit tracking, and self-reflection.

These tools guide users through important personal development processes. They also provide structure for thinking and planning, making it easier for people to make progress on their goals.

Here’s an example of worksheets by Mindful Coaching Tools, a site that provides helpful resources for coaches:

Worksheets and Workbooks

Meal Plans and Recipe Books

Health coaches and nutrition experts can create detailed food plans, recipe collections, and cooking instructions.

These resources simplify healthy eating habits for various dietary needs and goals:

  • They remove the need for daily meal planning and nutritional calculations.
  • People can save time on grocery shopping and meal prep.
  • These plans make it easier for people to stick to their health goals.

Here’s an example of a recipe book by RecipeTin Eats, a food blogging website.

Meal Plans and Recipe Books

Online Course Templates

Course templates are ready-to-use materials for creating a digital course.

These templates provide customizable frameworks that make it easy for new course creators to structure their programs effectively. With these materials, creators can save time and provide a better learning experience for their students.

Here’s an example of online course templates by Studio Loire:

Online Course Templates

Client Onboarding Kits

An onboarding kit includes everything needed to welcome and start working with a new client. It usually includes a welcome packet template, questionnaires to understand client needs, and a checklist of the first steps to take with a new client.

With these kits, business owners can achieve the following:

  • Streamline the process of bringing on new clients so they don’t forget anything
  • Create a professional first impression 
  • Gather important information upfront
  • Enhance smoother client relationships

Here’s an example of a client onboarding kit by Julia on Purpose

Client Onboarding Kits

Planners & Journal

A productivity expert can create planners to help people become more organized, intentional, and productive. 

These can be interactive PDF printables or digital planners, which can be any of the following:

  • Daily and weekly planners
  • Monthly reset planners
  • Goal-setting journals
  • Habit trackers
  • To-do list templates
  • Note-taking pages

Here’s an example of planners by Passion Planner, a website that sells customizable planners:

Canva Templates

Canva Templates

These are pre-designed graphics and layouts made by Canva, a popular online design tool. They are easily customizable—in terms of colors, fonts, and content—without any advanced design skills needed.

A branding coach, graphic designer, or Canva creator can create these templates for business owners. They can include:

  • Social media post templates
  • Pinterest templates
  • Blog posts and newsletter templates
  • Presentation slide templates
  • Brochure or flyer templates

Here’s an example by Faithola, a Canva Template Creator:

canva template

These done-for-you products make users’ lives easier—and you can include a variety of them in your product listings. 

They can save time, look professional, ensure an on-brand look for all their marketing materials, and achieve their goals more efficiently.

done-for-you digital product examples

How to Price Your Done-for-You Products

Consider these factors when deciding how much to charge for your DFY products:

Value to the Client

Consider how much value your product provides to clients. 

  • Does it save time?
  • How effortless will the process become?
  • Will they make more money?

Price it accordingly. If it helps make money, you can usually charge more.

Your Expertise and Brand

The level of authority you establish in your niche can also influence your pricing. 

If you’re a well-known expert, you can charge more. People pay extra for products from experts they trust. However, let your price be reasonable for the value your clients will get. 

Market Research

Look at similar products in your niche and use that as a benchmark.

  • How much are others charging?
  • Do they include your exact deliverables, less or more?
  • How are people reacting to the cost?
  • What are they saying about the value they get?

Production Costs

Include any costs associated with the creation of your DFY product.

  • Was there any software tool you paid for?
  • Did you hire someone, like a design or system expert, to help you out?

Make sure your price covers these costs and leaves you a profit.

Scalability

Are you going to offer tiered pricing, payment plans, or bundle deals?

These pricing structures typically attract larger purchases. 

  • You can sell some features of your product as a standalone or as a whole package.
  • You can have a basic, standard, and deluxe version.
  • You can also offer a discount if people buy multiple products together.

Ongoing Support

If your DFY product includes updates from time to time or ongoing support for users, factor that into your pricing structure.

Here’s a simple way to think about pricing:

  • Low price: This can include ebooks, planners, recipe books, and small downloadable items
  • Medium price: Design templates, content calendars, and Canva templates.

But this isn’t a one-size-fits-all structure. Price your DFY product at a rate that feels comfortable, as long as you consider the factors above (and it’s profitable). You can always adjust the price later based on the growing demand.

Launch Your Done-for-You Products

Selling DFY products is an effective way for coaches and course creators to expand their businesses, audience sizes, and profit margins. With Paperbell, an all-in-one website solution, you can host and receive payments for your digital products and coaching packages in a matter of minutes. Try Paperbell for FREE.

done-for-you digital products pin

By Sally Ofuonyebi
Sally Ofuonyebi is a Copywriter & SEO Content Strategist for Coaches. She's been writing for over 4 years on topics such as marketing, business, and sales. Her work is featured in publications like Moz, AllBusiness, and Sprout Social.
October 17, 2024

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