As a life coach looking to build your own business, you need more than just passion and certification.
You must share fresh, insightful content that attracts your ideal clients and keeps them engaged.
In this guide, here’s what you’ll learn:
- Content strategy for life coaches
- What type of content do life coaches need?
- Types of life coach content
- How to start creating content for your life coaching business
Content Strategy for Life Coaches
A content strategy is a thoughtful plan that uses content to achieve your business objectives. It is a detailed map for content planning, creation, marketing, and management.
Your content strategy helps you figure out the following:
- Who you’re talking to (that is, your dream clients)
- What they need to hear from you
- How you can best connect with them through your content
- When and how often to share your insights
If you want to build a successful coaching business, you need to be intentional about sharing valuable information that resonates with your ideal clients.
That’s why you need a solid content strategy that ensures you’re not just posting random pieces of content hoping they would work.
What Types of Content Do Life Coaches Need?
Life coaches need a variety of content types to promote their businesses and connect with prospective clients.
Your life coaching content mix should include the following:
Educational Content
Educational content helps your audience understand complex concepts, learn new things, and gain valuable insights.
Sharing educational content is your chance to position yourself as a trusted authority in the life coaching space.
Inspirational Pieces
Share motivational posts to encourage your audience and make them aspire to their desired transformation.
The core qualities here are genuineness and relatability. Ensure your stories align with your audience’s challenges and aspirations.
Personal Stories
Nothing builds connection quite like sharing your own experiences.
As a life coach, personal stories humanize your brand and make you more relatable to your potential clients. Being vulnerable builds a stronger connection and trust with your audience.
Practical Tips
Your ideal clients are looking for real solutions to their problems. So, provide them with actionable steps they can implement right away.
The more specific and helpful your advice is, the more value they will find in your content. This is how you differentiate yourself from other coaches.
Client Success Stories
There’s no better way to show the effectiveness of your coaching than through the words and experiences of your satisfied clients.
These real-life examples not only provide social proof but also help your ideal clients envision what your solution can do for them.
Types of Life Coach Content
Now that we’ve discussed the major life coach content types, let’s break down the specific ones under each type and see how real-life coaches are using them to grow their businesses.
Blog Posts
Blog posts are articles you publish on your website to provide relevant information to your audience.
Creating a life coaching blog is a good way to improve your website’s SEO score, grow organic traffic, and establish your authority.
Blog content by Eleni Hope
Blog post ideas for your life coaching business:
- Teach your audience how to… (i.e., set goals, build self-confidence, etc.)
- An ultimate guide to… (i.e., mindfulness practices, creating a work-life balance, etc.)
- Share a personal story of how you overcame a limitation (i.e., in public speaking, time management, etc.)
- Your signature process for helping clients achieve results (i.e., in career transitions, etc.)
- Listicles about your favorite coaching tools (i.e., podcasts, books, etc.)
Social Media
Social media engages you with your audience and helps cultivate a community around your coaching brand.
Some of the most important social media platforms for life coaches include the following:
- Instagram: For sharing short videos, quick tips, and behind-the-scenes.
- LinkedIn: For posting long-form content and connecting with corporate clients.
- TikTok: For sharing short, relatable videos.
- Facebook: For community-building through long-form posts and groups.
Instagram content by Kamini Wood
Social media content ideas for life coaches:
- Quick video tips
- Client interview for transformation stories
- Ask-me-anything sessions/live questions & answers (Q&A)
- Polls to engage your community
- Daily affirmations and motivation
Lead Magnet
A lead magnet, also called a freebie opt-in, is a free resource your ideal clients sign up to receive in exchange for their email addresses.
Lead magnets are excellent for building your email list and providing immediate value to ideal clients. It opens up a pathway to nurture relationships with your audience.
Lead magnet by Bernadette Logue
Lead magnet content ideas for life coaches:
- Workbook
- Cheatsheet
- Quiz
- Challenge
- Checklist
- Mini-course
Client Case Studies
Sharing client success stories is a way to demonstrate the effectiveness of your coaching process. They serve as social proof and denote that your life coaching services and offers are credible.
Client case studies are detailed accounts of how you’ve helped clients overcome their limitations and achieve their goals.
Client case study by Denise Duffield-Thomas
Case study content ideas for life coaches:
- How [client name] went from [the problem] to [the outcome]
- [Client result] within [timeframe]
- How I helped [client name] achieve [the outcome]
- The behind-the-scene of your personal win
- An in-depth look at how [specific coaching service, e.g., 3-month intensive coaching] transformed [client’s life/business]
Podcast Episodes
Podcasts are another type of content you must try, especially if you enjoy talking or presenting.
Starting a podcast is simple, and these audio episodes allow you to share a few tips, interview guests, and connect with your audience more personally.
Podcast content by Dr. Nicolya Williams
Podcast content ideas for life coaches:
- Answer a frequently asked question
- Share your framework for helping clients
- A behind-the-scenes look at your business
- Talk about how to do a particular process or task
- Share your failures and the lessons learned
YouTube Videos
Video content helps you showcase your on-screen personality. It is a way to explain topics to your ideal clients visually.
More so, videos are a more personable form of content marketing that you can use to build a strong connection with your audience by being genuine.
YouTube video content by Tara Simone
Video content ideas for life coaches:
- Share coaching tips
- Step-by-step tutorials
- Interview a past client
- Record the video version of a blog post
- Teach people how to do a particular process
Email Newsletters
Your email list is a community of people who have signed up to receive exclusive content from you.
Sending regular newsletters to your email list connects your subscribers to your brand, nurtures leads, and keeps you top of mind.
Video content ideas for life coaches:
- Instructional videos
- Tell relatable stories
- Ask for their opinions through polls and survey forms
- Promote your offer
- Share your latest blog post
Webinars or Online Workshops
Webinars or online workshops are live or pre-recorded online events where you can showcase your knowledge by teaching your ideal client.
Apart from webinars and workshops, they can also be called boot camps, masterclasses, and mini-courses. They are interactive, educational presentations to directly or indirectly promote your coaching services.
Masterclass by Mindvalley
Webinar content ideas for life coaches:
- Quick beginner workshop
- Joint venture masterclass (where you and someone else collaborate)
- Prerequisite, mini-course
- Expert-webinar training (featuring several experts)
- Introductory session or module one of your major program
Guest appearances
A guest appearance is when you show up on someone else’s platform as a featured guest. This platform can be a blog post, podcast, YouTube video, social media post, or webinar. This exposes you to a broader audience (aka, your host’s community).
It’s good practice to feature on a platform similar or complementary to your niche to get in front of the right people.
Marie Forleo as a featured guest on Melissa Ambrosini’s podcast
Guest feature content ideas for life coaches:
- Feature on an authority site
- Share your expertise on a podcast episode
- Collaborate with experts in a complementary niche on Instagram live
- Share your process in a YouTube video
- Feature as an expert in a live workshop or presentation
By combining these different types in your marketing strategy, you will reach a wider audience with varying content preferences.
You don’t have to use all these content types at once. Start with a few content types and expand as you grow. The most important thing is to create content that aligns with your strengths and your target client’s preferences.
How to Start Creating Content for Life Coaches
Ready to start creating content for your own life coaching business? Here are seven practical tips the best life coaches use to build their brands:
1. Find Content Ideas
To find ideas that resonate with your audience, ask questions and listen to their thoughts.
- What questions do they frequently ask?
- What challenges do they face?
- What goals do they want to achieve?
More so, brainstorm topic ideas. Based on what you offer, think about a list of ideas that would be helpful for your ideal clients.
Then, use keyword research tools to discover more relevant topics they are searching for.
2. Create a Content Calendar
Once you have content ideas for your life coaching business, it’s time to organize them into an editorial calendar.
This step helps you maintain consistency and ensures you deliver content relevant to your audience and offers.
To create an effective content calendar:
- Choose your planning tool—whether it’s a simple spreadsheet, Trello, Asana, or other content management software
- Decide on your content frequency
- Map out your topics and assign specific ideas to dates
- Balance your content delivery by mixing different types, such as educational, inspirational, and client stories, to keep your audience engaged
3. Batch-Create Your Content
Content batching will help you stay consistent without overwhelm of the day-to-day grind, especially if you’re busy.
Instead of creating content piece by piece, set aside dedicated time to produce multiple pieces at once.
You can check out our free coaching templates for creating everything from sales pages to blog posts, emails, and other copywriting tasks.
4. Use AI Tools
Using artificial intelligence tools (such as ChatGPT, Jasper.AI, and Surfer SEO) can simplify your content creation process.
While they shouldn’t replace your unique voice and ideas, they can help streamline some of your processes, including:
- Content calendar creation
- Custom images with AI art generators
- Content outlines and scripts
- Generating first tough drafts
- Research and fact-checking
- Ideas brainstorming
- Content SEO
Ultimately, AI should enhance your content workflow, not replace your voice or expertise.
5. Hire a Ghostwriter
If writing isn’t your strong suit or you can’t find time for content creation, consider hiring a ghostwriter.
A skilled ghostwriter can create high-quality content that captures your desired concepts and reflects your brand personality consistently.
When hiring a ghostwriter, look for someone who understands your niche and can adapt to your brand’s tone. This will free up time to focus on coaching.
6. Schedule Your Content in Advance
Once you have created your content, schedule your posts in advance.
This approach ensures you post consistently, even when you’re busy, and reduces the daily stress of deciding what to post.
Some social media platforms and website content management systems (e.g., WordPress) have built-in scheduling features.
Otherwise, you can try other scheduling tools that fit your needs and coaching business.
7. Measure Results
Simply creating and sharing content isn’t enough. You need to know what’s working and what’s not to see where you should focus your efforts.
Do this by tracking the performance of your content over time—on a weekly, monthly, and quarterly basis.
Analyzing content performance helps you understand what appeals to your audience and how to refine your strategy.
Start Creating Life Coach Content
As a life coach, your content is your most powerful tool for growing your business.
Creating and managing content doesn’t have to be overwhelming. By following the steps above, you can use content to build a solid online presence that attracts and engages your ideal clients.Looking for an all-in-one tool to streamline your business processes without hassle? Paperbell provides solutions for coaching businesses, including sales pages, invoicing and payment, onboarding, and client management. Try Paperbell for free.
