You’ve built something worth selling. Maybe it’s a workbook you created for clients, a course based on your signature framework, or a set of templates that coaches keep asking you about. Now you just need somewhere to actually sell it.
The good news? There are a lot of solid platforms out there. The not-so-good news? They all look pretty similar on the surface, and the differences that actually matter (transaction fees, payout speed, whether they handle sales tax for you) aren’t exactly front and center on their pricing pages.
This guide cuts through that. We’ve compared 11 platforms coaches are using in 2026, including free options, premium all-in-ones, and everything in between. You’ll also find a quick comparison table up top if you want the short version first.
Quick Comparison: 11 Best Platforms to Sell Digital Products in 2026
| Platform | Best For | Starting Price | Transaction Fee | Key Feature |
|---|---|---|---|---|
| Paperbell | Coaches selling packages + digital products together | Free to try | None (standard Stripe processing fees apply) | Coaching-native: scheduling, contracts, payments, digital delivery in one place |
| Gumroad | Beginners who want zero upfront cost | Free | 10% + $0.50 per sale | Simple setup, built-in audience on Discover |
| Payhip | Low-volume creators who want all features free | Free | 5% per sale (free plan) | Free plan includes every feature |
| Sellfy | Coaches selling both digital and physical products | $29/mo | 0% | Digital + physical + subscription in one store |
| Lemon Squeezy | Coaches selling globally who need VAT handled | Free | 5% + $0.50/sale | Merchant of record handles global tax compliance |
| Stan Store | Coaches with a strong social media following | $29/mo | 0% | Link-in-bio storefront with courses and bookings |
| Podia | Coaches who want a full website + store combo | $42/mo+ | 5% (Mover) / 0% (paid) | Website, community, and digital products in one |
| Teachable | Coaches building structured courses | $39/mo | 7.5% (Starter) / 0% (higher plans) | Strong course builder with drip content |
| Thinkific | Coaches who want a solid course platform, no transaction fees | $49/mo | 0% (with Thinkific Payments) | Clean course builder, no transaction fee even on basic plan |
| ThriveCart | Established coaches who want powerful funnels, no monthly fee | $495 one-time | 0% | One-time payment, high-converting checkout, upsells |
| Kajabi | Coaches ready to go all-in on courses, email, and community | $179/mo | 2.9% + $0.30 (Kajabi Payments, Basic plan) | Full business platform: courses, email, funnels, coaching tools |
What to Look for in a Digital Product Platform
Before picking a platform, it helps to know what actually matters. Here’s what to check:
- Total cost (monthly fee + transaction fee): A “free” platform charging 10% on every sale can cost more than a $29/month platform with no transaction fees once you’re making consistent sales.
- Merchant of record: If you sell to clients in the EU, UK, or Canada, someone has to collect and remit VAT/GST. Platforms like Lemon Squeezy handle this for you. Others leave it up to you.
- Built-in audience vs. bring your own: Gumroad’s Discover marketplace can send you traffic. Most other platforms expect you to drive traffic yourself.
- Payout speed: Some platforms hold funds for days or weeks. Worth checking, especially if you’re counting on that revenue.
- Coaching-specific features: If you also sell coaching sessions (not just digital products), a general e-commerce platform won’t handle scheduling, contracts, or session delivery. You’ll need a separate tool for that, or a coaching-native platform like Paperbell.
The 11 Best Platforms to Sell Digital Products in 2026
1. Paperbell
If you’re a coach, Paperbell is worth looking at before anything else.
Most coaches don’t only sell digital products. They sell coaching packages, group programs, and courses alongside those products. The problem with general digital product platforms is that they don’t handle the coaching side: the scheduling, the contracts, the session delivery, the client portal. So you end up stitching together two or three tools to run your business.
Paperbell is built specifically for coaches, and it handles everything in one place. You can create packages that bundle your 1:1 coaching sessions with digital downloads (workbooks, audio files, templates, video resources) so clients get everything automatically when they book. You can also sell digital-only packages for things like self-paced programs or standalone downloads.
It handles contracts, scheduling, payments, and a client portal where clients can access their materials anytime. Payment plans are built in, and you can create limited-time offers that expire on a set date.
For coaches who want to sell both their time and their products without juggling multiple platforms, Paperbell is the native choice.
Pricing: Free to try. Paid plans are $57/month (monthly) or $47.50/month billed annually ($570/year), with no transaction fees beyond standard Stripe processing fees.
Learn more about how to price your coaching services before you set up your packages.
2. Gumroad
Gumroad is the most beginner-friendly platform on this list, and it’s been the default starting point for creators selling digital products for years.
There’s no monthly fee. You upload your product, set a price, and Gumroad takes 10% + $0.50 of every sale. That’s it. Setup takes about 15 minutes, and the checkout experience is clean and trusted by buyers.
Gumroad also has a Discover marketplace where people can find your products without any marketing effort on your part. It’s not a huge traffic driver, but it’s something, which is more than most platforms offer.
The 10% + $0.50 fee is the obvious trade-off. On a $97 product, you’re handing over about $10.24 per sale. Once you’re selling consistently, it becomes worth doing the math on whether a low monthly-fee alternative makes more sense.
Pricing: Free. 10% + $0.50 per sale. No monthly plans or subscription required.
3. Payhip
Payhip has one of the more unusual pricing structures in this space: every feature is available on the free plan. No feature gates, no “upgrade to access X.” The only difference between plans is how much they take per sale.
On the free plan, Payhip takes 5% per transaction (plus standard Stripe/PayPal processing fees). That fee drops to 2% on the Plus plan ($29/month) and 0% on the Pro plan ($99/month). So whether to upgrade is purely a math question: once your monthly sales volume makes the reduced fee worth more than the plan cost, it’s time to upgrade. That crossover happens at roughly $967/month in sales for the Plus plan.
You can sell digital downloads, courses, memberships, and physical products. The platform includes coupon codes, affiliate features, and a store you can embed on your own website.
It’s a solid free starting point if you want to test whether your product sells before committing to a monthly fee.
Pricing: Free plan with 5% transaction fee. Plus at $29/month (2% fee). Pro at $99/month (0% fee).
4. Lemon Squeezy
Lemon Squeezy is worth a close look if you sell to clients outside your home country.
The big differentiator is that Lemon Squeezy acts as the merchant of record for your sales. In practical terms, that means they handle global tax collection and remittance for you: VAT in the EU, GST in Australia and Canada, and sales tax in US states where it applies. You don’t have to register in each country or file anything. They take care of it.
For coaches with an international audience, that alone can be worth the fee. The cost is 5% + $0.50 per sale, which bundles payment processing, tax compliance, fraud protection, and payouts. There’s no monthly fee to get started.
The platform also handles subscriptions, pay-what-you-want pricing, and license key delivery for digital software, though most coaches won’t need that last one.
Pricing: Free to start. 5% + $0.50 per sale (includes payment processing and global tax handling).
5. Stan Store
Stan Store is designed for creators and coaches who live on social media. The whole platform is built around a single link-in-bio page that acts as your storefront, so your Instagram or TikTok bio link goes directly to a page where people can buy your products, book sessions, or sign up for your email list.
You can sell digital downloads, mini-courses, and coaching sessions from one page. It’s one of the few platforms that handles both bookings and digital products without requiring separate tools. The interface is simple and mobile-first, which matches how most social media audiences will find you.
There are no transaction fees from Stan Store itself, though Stripe processing fees still apply.
If you don’t have a large social following, Stan Store’s value is limited. But if Instagram or TikTok is your main traffic source, it fits the way coaches actually work on those platforms.
Pricing: Creator plan at $29/month. Creator Pro at $99/month (adds email marketing, funnels, and affiliates). 0% platform transaction fees. 14-day free trial available.
6. Sellfy
Sellfy is a clean, no-fuss digital product store with one useful feature that most platforms don’t offer: you can sell physical products in the same store as your digital ones.
If you sell digital workbooks and you also want to offer a printed journal or branded merchandise, Sellfy handles both from a single store. The print-on-demand integration means you don’t have to hold inventory; Sellfy handles fulfillment for physical items.
For digital-only sellers, Sellfy is a solid all-rounder. It supports subscriptions, pay-what-you-want pricing, upsells, and embeddable buy buttons for your website. The analytics are clear and easy to read. Setup is genuinely quick.
There’s no free plan in 2026 (Sellfy removed it), but all paid plans have 0% transaction fees.
Pricing: Starter at $29/month. Business at $79/month. Premium at $159/month. All plans include 0% transaction fees. 14-day free trial available.
7. Podia
Podia positions itself as a website plus store plus community platform. You can build a full website for your coaching practice, sell digital products and courses, and run a membership community, all from one tool.
Podia has dropped its free plan, so you now need a paid tier to sell. Plans start at $42/month (Mover), which still charges a 5% transaction fee, while the $84/month Shaker plan removes Podia’s cut entirely and unlocks more advanced marketing and affiliate features. There’s a 30-day free trial to test everything first. Note that you can’t fully remove Podia’s branding on any plan, which matters if brand consistency is important to you.
For coaches who want a real website alongside their digital products (not just a storefront page), Podia is worth considering. It’s more of a full platform than a pure checkout tool.
Pricing: Free plan with 8% transaction fee. Starter at $33/month with 0% fees. Shaker at $59/month. Earthquaker at $166/month.
8. Teachable
Teachable is one of the most established course platforms out there, and it has a strong reputation for its course creation experience specifically.
The course builder is clean and handles drip content well: you can schedule lessons to unlock on specific days, which is great for structured programs where you want clients to go through material in sequence. It also has a coaching product type if you want to combine session delivery with course content.
The pricing shift to watch: Teachable eliminated its free plan in 2026. The cheapest option is the Starter plan at $39/month, which comes with a 7.5% transaction fee. To get 0% transaction fees, you need to move up to the Basic plan at $119/month (or $99/month annually). If you’re selling any real volume, that fee structure on Starter gets expensive quickly.
Pricing: Starter at $39/month (7.5% transaction fee). Basic at $119/month (0% fee). Pro at $199/month. 7-day free trial available.
If you’re comparing course platforms, check out done-for-you digital product options to see what you could sell without building everything from scratch.
9. Thinkific
Thinkific is often compared directly to Teachable, and it’s a fair comparison. Both are course-first platforms with solid builders, drip content, and polished student experiences.
Where Thinkific stands out: it charges 0% transaction fees even on its lower-tier plans, as long as you use Thinkific Payments as your processor. That’s a real advantage over Teachable’s Starter plan. The basic plan starts at $49/month (or $36/month billed annually).
Thinkific doesn’t have a free plan anymore (it was removed in recent years), but there is a 14-day free trial. The platform handles courses, communities, and digital downloads, and has a clean interface that’s easy for both you and your clients to use.
Pricing: Basic at $49/month ($36/month annually). Start at $99/month. Grow at $199/month. 0% transaction fees when using Thinkific Payments.
10. ThriveCart
ThriveCart is the odd one out on this list: it charges a one-time lifetime fee rather than a monthly subscription. Pay $495 once and you have the Standard plan indefinitely, with no recurring charges.
It’s not a course platform or a full digital storefront. It’s primarily a checkout and funnel tool. The checkout pages are highly optimized for conversion, with built-in A/B testing, upsell sequences, and order bumps. Coaches use it when they want to maximize revenue per transaction, not just process payments.
ThriveCart also has a built-in course and membership platform (ThriveCart Learn) included at no extra cost. So you can deliver course content without paying for a separate tool.
The catch: it’s not beginner-friendly, and the one-time fee is a real upfront cost. It makes the most sense for coaches who are already selling consistently and want a more powerful checkout setup.
Pricing: $495 one-time for the Standard plan. 0% transaction fees.
11. Kajabi
Kajabi is the premium option for coaches who want to run their entire business from one platform and are ready to pay for it.
It handles courses, email marketing, sales funnels, a website, a community, and coaching products in one place. You won’t need to integrate Mailchimp, or a course platform, or a separate landing page tool. Everything talks to everything else natively.
The trade-off is cost. The entry-level plan is $179/month, which is significantly more expensive than anything else on this list. That’s hard to justify when you’re just starting out. But for coaches who are running a real business and paying for multiple tools already, Kajabi’s all-in-one structure can actually simplify things and end up costing less overall.
Kajabi also has coaching-specific features built in: session scheduling, client management, and the ability to sell coaching alongside your digital products.
Pricing: Basic at $179/month ($143/month annually). Growth at $249/month. Pro at $499/month. Kajabi Payments processing fee: 2.9% + $0.30 on the Basic plan (lower on higher tiers).
Coaching Packages vs. Digital Products: The Hybrid Model
Here’s something most “best platforms” lists won’t tell you: if you’re a coach, you probably don’t need to choose between selling coaching and selling digital products. You can do both, and the combination is more powerful than either on its own.
Think about how it works in practice. A client buys your 3-month coaching package and automatically gets access to your workbook, your framework templates, and a self-paced module to complete before your first session. Everything arrives in their client portal the moment they book. No separate purchase, no extra emails from you.
That’s the hybrid model: live coaching plus digital products, bundled together so clients barely notice the join, and on your end it’s nearly zero extra work once it’s set up.
General platforms like Gumroad and Lemon Squeezy are excellent for selling standalone digital products. But they don’t handle the coaching side: the scheduling, the session delivery, the contracts, the client portal. You’d need a separate tool for that, which means two different systems, two different logins for your clients, and more admin for you.
Paperbell handles both. Your digital products live inside your packages, clients get automatic access on booking, and all of it sits in one place. For coaches specifically, that integration is hard to replicate with general digital product tools.
If you’re building standalone digital products (things that sell without any coaching attached), Gumroad or Lemon Squeezy make sense as a lightweight addition to your business. If your digital products are meant to complement your coaching, keeping everything in Paperbell is the simpler path.
Check out how high-end coaching packages are structured to see how digital products can increase the value of your offers, or browse done-for-you digital products for coaches if you want to start selling something without building it from scratch.
Which Platform Is Right for You?
The honest answer depends on where you are in your business.
Just starting out? Gumroad or Payhip are the lowest-friction way to get your first product in front of people. No monthly fee, quick setup, and you only pay when you sell. Once you’re making consistent sales, revisit the math on transaction fees vs. a paid plan.
Social media is your main channel? Stan Store fits how creators and coaches actually use Instagram and TikTok. Your link-in-bio page becomes your storefront.
Do you sell internationally? Lemon Squeezy’s merchant-of-record model removes the global tax headache entirely. Worth the 5% + $0.50 fee if you have clients in Europe or Australia.
Courses are your main product? Thinkific gives you a clean course experience with no transaction fees on its entry plan. Teachable is a close second, but check the fee structure before committing to the Starter plan.
You’re a coach who sells both sessions and products? Paperbell is built for this and handles the whole business in one place.
You’re established and want maximum checkout performance? ThriveCart’s one-time fee pays for itself quickly if you’re already selling consistently. Kajabi makes sense if you want everything including email, community, and courses under one roof and you’re ready for that investment.
If you want to see what other coaches are earning and how they’ve structured their offers, read through how to create a digital planner to sell or explore how to create your own coaching workbooks.
If you sell coaching packages alongside your digital products, Paperbell handles scheduling, contracts, and payments in one place. Try Paperbell for free.
