Coach Training Alliance Reviews: Is the Program Worth It?

coach training alliance

Are you considering becoming a coach? There are many options out there for coach training programs if you want to become a certified life coach! 

One that has been gaining popularity in recent years is Coach Training Alliance. In this article, we’ll take a closer look at what Coach Training Alliance is all about, its programs, cost, and reviews, to help you decide whether it’s the right choice for you!

You’ll also learn:

  • What is Coach Training Alliance?
  • Is Coach Training Alliance Accredited?
  • Coach Training Alliance Programs
  • Coach Training Alliance Cost
  • Coach Training Alliance Reviews
  • Is Coach Training Alliance Worth it?

What is Coach Training Alliance?

Coach Training Alliance is a highly respected and renowned coach training program that has been in operation for over 20 years. This program gives you the skills and knowledge you need to be an effective coach!

It’s designed to be flexible and accessible to people from all backgrounds and walks of life. Whether you’re a seasoned professional looking to transition into coaching or a recent graduate just starting out, Coach Training Alliance has a program that can meet your needs.

One of the key features of Coach Training Alliance is its commitment to providing a comprehensive and well-rounded training experience. The program is designed to cover all aspects of coaching, from the fundamentals of coaching theory to the practical skills needed to work with clients.

Participants in the program will learn:

  • How to establish and maintain effective coaching relationships
  • How to set and achieve goals with clients
  • How to develop and implement coaching strategies that produce real results!

They’ll also learn about the latest coaching tools and techniques, as well as how to integrate these into their coaching practice. 

But what really sets Coach Training Alliance apart from other coach training programs is its emphasis on personal development. The program recognizes that to be an effective coach, you must also be able to grow and develop as an individual.

As such, the program includes a powerful personal development component that is designed to help participants explore their own:

  • Values
  • Beliefs
  • Motivations

Plus, it helps them develop the self-awareness and emotional intelligence needed to become a successful coach.

By focusing on personal development, participants will develop a better understanding of themselves and their own coaching style

Overall, Coach Training Alliance is a comprehensive and effective coach training program designed to help you develop the skills and competencies you need to be successful in the field, regardless of your coaching niche.

A Brief History of Coach Training Alliance

Curious about where this organization came from?

Will Craig founded Coach Training Alliance back in 2000. Before founding this organization, he was the former president of the International Coach Federation (ICF) for the Denver chapter.

In 2020, Coach Training Alliance was named in the list of 50 Most Admired Companies of the Year by The Silicon Review! 

Is Coach Training Alliance Accredited?

Yes, Coach Training Alliance is accredited by the International Coach Federation (ICF)!

The ICF is a leading professional association for coaches. Its accreditation is considered the gold standard in the coaching industry.

Graduates of this program will qualify for ICF credentialing, which can improve their credibility and marketability.

Note that not all coach training programs are accredited by the ICF. Accreditation by the ICF requires rigorous standards for training and curriculum. This ensures that graduates are well-prepared to enter the coaching profession.

You can see why Coach Training Alliance’s ICF accreditation speaks volumes about its quality!

To find out more about the different types of accreditations the ICF offers to training programs, visit their website here. 

Coach Training Alliance Programs

You can choose from multiple programs when you enroll at Coach Training Alliance — depending on what credential you want to get certified for.

Here are just a few of the coaching programs available at this organization!

Certified Coach Program

The Certified Coach Program is their flagship program and is for new coaches or those wanting to improve.

The comprehensive coaching curriculum covers active listening, powerful questioning, and goal setting, as well as how to build a coaching practice and work with clients!

The Certified Coach Program combines live teleconferencing, online media, and interactive software to deliver the material to its students. Each class is limited to a maximum of 12 students.

Advanced Executive Coaching Certification

The Advanced Executive Coach Certification is a training program designed for experienced life coach who wants to take their coaching skills to the next level, specifically in the executive coaching niche.

This 9-week course will teach you how to use MORE’s (Model for Organizational, Resource Development, and Executives) to build your career as an executive coach.

You’ll learn when and where you can deploy coaching sessions to make the biggest impact on your clients. Finally, you’ll learn how to use assessments to generate the biggest takeaways for your clients!

This program isn’t just for coaches. It’s also perfect for businesses and other organizations that want to help their employees with personal and professional development.

Other Coaching Programs

Apart from certification programs, the Coach Training Alliance also offers other courses for life coaches and more!

For example, they have several programs under executive coaching, including:

  • Organizational coaching
  • Co-creative leadership coaching
  • Human capital coaching program

They also have a free Becoming A Coach workshop for anyone who’s curious about what it’s like to learn from this organization.

Finally, for anyone who wants to take self-study classes, they also offer training programs such as The Art And Science of Coaching and The Nuts & Bolts Of Coaching Series.

Coach Training Alliance Cost

Now that you know what types of programs they offer, you’re probably wondering how much it costs to enroll with Coach Training Alliance.

This organization offers several programs to choose from, with varying costs to fit your needs and budget.

The Certified Coach Program is the most popular program, and it starts at $3,497.

At this price, it includes:

  • 30 hours of coach training
  • Mentor coaching
  • Access to additional resources and support.

If you’re looking for more advanced coaching training, the Master Coach Program may be the right fit for you. This program starts at $7,997 and is designed for experienced coaches who want to take their coaching skills to the next level.

The program includes 60 hours of coach training, mentor coaching, and access to additional resources and support.

Each self-paced course also has separate pricing, which you can access on their Programs page.

While these programs may seem expensive, they’re an investment in your coaching education and career! 

Coach Training Alliance also offers flexible payment plans to make it easier for you to afford the program.

You can choose to pay in full or spread out your payments over several months.

By investing in a coaching program with Coach Training Alliance, you’ll gain the skills and knowledge you need to become a successful coach. You’ll also have access to a supportive community of coaches who can help you along the way.

Coach Training Alliance Reviews

Who better to tell you what it’s like to learn from Coach Training Alliance than their past students?

You can find individual reviewers that’ll share their insights online, but if you want an at-a-glance view of what people think of this program, let’s get into it!

Overall, students of this program can agree on the following:

  • The program was one of the most amazing and rewarding choices they made for themselves
  • It provides a practical approach to coaching with thorough material
  • You become equipped both to become a coach and run a successful coaching business
  • Pricing is reasonable
  • Several instructors are fantastic and supportive

For example, Donna Arndt says she “graduated from CTA more than 15 years ago and my full-time job is now coaching sales professionals all over the US.”

This indicates that Coach Training Alliance stands the test of time.

Sunilda Vasquez leaves a review that highlights the importance of covering both coaching and entrepreneurship in the program:

“For me this dual approach was important. I like feeling competent as a coach, but finishing with all the tools needed to have a profitable and sustainable coaching practice.”

Here is an example of a full review from Benita Tyler:

coach training alliance

As you can see, most people enjoyed a positive experience from the training program. For example, on Indeed, 62% of the 13 students who left a review claim they’ve had a positive career impact — and 85% recommend the program.

However, keep in mind that not everyone has had a positive experience. 

Some reviewers stated they didn’t gain “any real skills to become a coach” or that “they offer a very basic model with little value for the price of the course to certification.”

This is the exact opposite of what several positive reviews had to say, which shows why you should take any Coach Training Alliance review that you read with a grain of salt. Your experience will vary depending on:

  • What type of learner you are
  • Your goals as a coach
  • Your personal values
  • And so much more!

Feel free to ask people in your network if they know someone who’s taken the program. By talking to someone with first-hand experience, you can gauge how relevant their comments are based on what you’re looking for.

Is Coach Training Alliance Worth it?

If you’re serious about becoming a coach, investing in a comprehensive and respected coach training program like Coach Training Alliance is definitely worth it. For some students, it’s one of the best coach training programs available.

But is it the right program for you?

Yes, the program is accredited by the International Coaching Federation (ICF). The ICF has set high standards for coach training programs, and Coach Training Alliance meets and exceeds these standards.

But several coach training certification programs can say the same. 

Coach Training Alliance emphasizes personal development and coaching skills in its coach training. Besides learning how to coach, you’ll also grow and develop as a person.

You’ll learn how to identify and overcome any limiting beliefs or behaviors that are holding you back so that you can become the best possible coach and person.

One of the benefits of completing a coach training program accredited by the ICF is that it can boost your credibility. Clients and potential clients are more likely to hire a coach who’s completed an accredited training program because it shows they’ve met rigorous standards and are committed to learning!

This is similar to someone who has completed an advanced degree in their profession, like psychology or criminology – it speaks to their knowledge and commitment to their profession and sets them apart from someone who is just starting out.

The difference is that coaching certifications aren’t mandatory. Because the coaching industry isn’t regulated, you can still operate as a coach without one.

Still, it’ll be hard to find life coaching clients and help them achieve powerful transformations if you have little to no training!

It’s not easy to decide whether to invest in a coach training program like Coach Training Alliance. It’s an intensive program that takes a lot of time and money. In any case, if you’re looking for a challenging and rewarding program that gives you a strong foundation in coaching while helping you grow as a person, Coach Training Alliance might be right for you.

One of the unique features of Coach Training Alliance is its focus on experiential learning. This means that you’ll have the opportunity to practice coaching skills in real-life situations with guidance and feedback from experienced coaches.

A hands-on approach can help you develop your coaching skills faster than just reading theory!

Coach Training Alliance also offers specialized training programs and workshops. These programs can help you develop expertise in specific areas, like executive coaching, wellness coaching, and relationship coaching.

With these additional programs, you can expand your coaching skills and marketability… or fall in love with a new coaching niche! 

Overall, the Coach Training Alliance program is definitely worth considering if you’re serious about being a coach and are willing to put in the time and effort to succeed… especially if you want to undergo a coaching certification!

You’ll learn everything you need to become the best coach possible with its comprehensive training program, focus on personal development, and accreditation by the ICF.

Choose the Best Coach Training Certification for You

The Coach Training Alliance program is a reputable and respected coach training program that offers comprehensive and effective training to individuals who want to become professional coaches.

However, it is only one of many coaching certifications like it. Like other reputable organizations, its programs are accredited by the ICF. Their edge is how they incorporate a unique personal development component, making them stand out in the coaching industry. 

While the training program can require a significant investment of time and money, it can be well worth it for people who are serious about pursuing a career in coaching.

No matter which coach training certification you choose to enroll in, Paperbell can help you run your successful coaching business — the simple way. Grab your free trial to test it out for yourself!

coach training alliance

By Charlene Boutin
Charlene is an email marketing and content strategy coach for small business owners and freelancers. Over the past 5 years, she has helped and coached 50+ small business owners to increase their traffic with blog content and grow their email subscribers.
May 12, 2023

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