An FAQ (Frequently Asked Questions) page is an essential part of any coaching website. Done well, it can build trust, address concerns promptly, and convert leads into paying clients.

In this guide, we’ll walk you through how to answer everything your clients need to know. Use it as your FAQ template to create trust in your clients toward your coaching business.

Why Your Coaching Website Needs an FAQ Page

Imagine you’re looking for a coach. You click on a website and everything looks tip-top, but you keep going in circles trying to find answers to your questions about working with them. Like, “What will happen in their coaching program?” And, “What if I need to cancel?”

[ Read: How Coaches Can Build Their Website Without Coding ]

Tired of digging, you might close the page and move on to another site where you immediately find clear, reassuring answers to even the questions you didn’t think about.

This is why having your own FAQ page or section is so crucial. Here are three benefits to setting clear expectations for clients on your website:

• It builds a sense of predictability: If clients can easily find answers to common questions about your program, you offer them clarity from the start and make their decision easier.

• It saves time and effort: Answering repetitive questions one by one each week can eat up a lot of your time. A solid FAQ converts your leads straight to discovery calls.

• It boosts your website’s visibility in search engines: An FAQ page is a great opportunity for relevant keywords around your coaching specialization and common questions people write in Google’s search bar.

5 Essential Elements of an Effective FAQ Page

Here are some best practices to set up a good FAQ page. Use it as a checklist to make your FAQ section easy to navigate and convincing.

✅ Clear organization: Create a logical flow for questions from general to more specific.

✅ Make things intuitive: Organize questions under intuitive headings that reflect possible customer concerns.

✅ User-friendly navigation: Optimize your customer journey with a simple layout, and make sure it’s easy to find your FAQ section.

✅ Mobile responsiveness: Make sure your FAQ looks and functions perfectly on all screens.

✅ Optimize for conversion: Use compelling, action-oriented language, and link to booking or relevant pages.

[ Read: Website Launch Checklist: A Complete Guide for Coaches ]

FAQ Template: 14 Questions to Answer for Your Coaching Clients

A comprehensive FAQ page should cover everything your client needs to know to sign up for your coaching program.

Here are some common FAQ examples and how you can answer them. Use this as a template, and personalize it according to your style and business.

[ Read: 4 Non-Negotiable Client Communication Skills All Coaches Need ]

1. What Does Your Coaching Process Look Like?

We’ll start with a clarity call where we’ll map out your goals and intentions for the rest of the coaching process. Then I’ll create a personalized plan for us to follow with coaching exercises and sessions tailored to your needs.

2. What’s Included in Your Package?

My program includes 5 one-on-one coaching sessions, personalized resources, and email support between sessions.

3. How Much Time Does It Take to Complete Your Program?

My program runs over five weeks with five 90-minute weekly sessions. You’ll need approximately another two hours to complete your coaching assignments each week. Note that all coaching sessions need to be scheduled within six weeks from the start of the program.

4. What Will I Achieve by the End of the Program?

You’ll gain clarity, actionable strategies, and measurable progress toward your [coaching niche] goals.

5. Can I Message You Between Sessions? How Will We Communicate?

Yes, you can email me or message me through Voxer for quick questions or clarification between sessions. I’ll get back to you within 24 hours.

6. How Can I Pay You?

I accept payments via credit card, PayPal, or bank transfer.

7. Do You Offer Payment Plans?

Yes, I offer a payment plan with installments due at the three milestones of the program.

8. How Do I Book My Session?

You can book directly through my online calendar [linked here].

[ Read: The Coach’s Guide to Creating a Client Onboarding Checklist (Free Template) ]

9. Are All Sessions Online?

Yes, all sessions are conducted on Zoom.

10. Are Sessions Recorded?

Yes, with your permission, I can record all our sessions through Zoom and share the recordings with you within 48 hours.

11. I Live in a Different Timezone. Can I Still Sign up?

Absolutely! My calendar adjusts to your timezone for easy scheduling. Session appointments are available between 9 AM and 6 PM PST, so normally, I speak with European clients during their evening time and with Australians during their morning time.

12. What If I Need to Cancel or Reschedule?

You can cancel or reschedule sessions up to 24 hours in advance through my calendar, free of charge. If you cancel less than 24 hours before the session, a 50% cancellation fee applies.

13. Do You Offer Refunds?

I do not offer refunds for coaching programs. The work we do together requires a commitment of time and effort on both sides. However, if you feel the program is not a good fit after the first session, please reach out, and we can discuss alternative options or adjustments to ensure you’re getting the support you need.

14. What Happens After the Program Ends?

After completing the program, you’ll have a clear roadmap to continue applying the strategies we’ve discussed, and you’ll have continued access to all resources shared during the program. I offer ongoing support through follow-up sessions or check-ins if you’d like continued guidance. 

How to Write FAQ Answers

Here’s how you can write clear answers for your FAQ page.

❓Be direct: FAQs should provide clear and concise answers, so keep your response brief while still sharing everything your clients need to know.

❓Use simple language: Avoid jargon and technical terms. Use informative answers instead in a conversational tone so everyone can easily understand your response.

❓Give context: Some answers might need a little more explanation, e.g., the reasoning behind your refund policy, so your clients understand why something is the way it is.

❓Be transparent: If there’s a policy you don’t offer (such as message support), be clear about it so your clients know what to expect and can respect your boundaries.

❓Anticipate questions: Incorporate customer questions into your FAQ that come up often in your discovery calls.

❓Improve readability: Successful FAQ pages break down longer answers into bullet points or short paragraphs to make them easier to skim.

❓Update regularly: Keep your FAQ section up to date as your programs change.

FAQ Page Layouts

Ready to see some FAQ page examples? Here are some popular page layouts to consider.

• Accordion style: This is the most popular FAQ page template, where questions are listed as clickable headers, and the answers expand when clicked. Coaching websites created through Paperbell use this layout too; it will look like this:

• Categorized layout: Questions are grouped into categories with headers, making it easy to scan for a specific topic. It can be a part of your services or contact page.

• Single page format: In this FAQ page template, all questions and answers are listed on one landing page, making it easy to scroll through everything at once.

4. Linked answers format: A list of questions at the top links to the answers further down the page, ideal for longer FAQs.

5. Search-focused design: Websites with extensive FAQs include a search bar that allows visitors to type in their questions and find the answer instantly (or, if not, contact the customer support team). As a coach, you likely won’t have that many questions to answer though.

FAQ Page Design Best Practices

A great FAQ page should be both functional and visually appealing. These foundational design principles help with that:

• Visual hierarchy: Use headers, subheaders, and bold text to emphasize key sections.
• White space usage: Avoid clutter by giving each question and answer room to breathe.
• Typography choices: Use easy-to-read fonts and maintain a consistent size.
• Mobile optimization: Ensure your FAQ page looks great and is easy to read on all devices.
• Loading speed: Resize any images for the web and use a light template to make sure your FAQ loads fast.

FAQ 😉

How Do I Create an FAQ Template?

Start by identifying the most common questions your clients ask. Put them in the order they would organically come up in a conversation and write concise answers that reassure customers.

How Do You Structure an FAQ?

Organize questions into logical categories, such as coaching process, pricing, and policies. Use a design format that suits your website, such as an accordion style or categorized layout.

What Is the Best Format for an FAQ Document?

A simple PDF with detailed information would do (platforms like Canva offer aesthetic designs for documents like this). If you want to display FAQs on your coaching websites, categorized layouts or accordion styles work well. 

Complete Your Coaching Website With Paperbell’s FAQ Template in Minutes

Ready to answer your clients’ most burning questions? Paperbell lets you set up a stunning coaching website with everything you need, including a fully-optimized FAQ drop-down. No need to publish FAQ pages through complicated themes—all you need to do is fill in the blanks.

As an all-in-one coaching website solution, Paperbell lets you create custom packages and creates ready-to-go coaching websites for them automatically. Your scheduling, payments, contracts, and client communication will all be plugged into it.

Try Paperbell today for free to test out all its features.