Having a professional website is a vital part of “digital marketing.” 

Your website is your virtual office, the first impression people get about your brand, and often the deciding factor in whether someone becomes your client or clicks away.

But launching a coaching website isn’t exactly a walk in the park. If it sounds too much to handle, this guide will clarify everything you need to know. Plus, a simple way to create yours in only minutes. 

Here’s what you’ll learn:

• Why your coaching website launch matters 
• Common website launch mistakes to avoid
• How to create a website (+ easy recommendation)
• How to plan your website launch
• Website launch checklist

Why Your Coaching Website Launch Matters

Here are some of the reasons why your coaching business needs a website.

First Impressions in the Coaching Industry

That feeling when you walk into a disorganized office or meet someone over a business call who seems unprepared? That’s exactly how potential clients feel when they land on a poorly designed website.

In the coaching industry, where trust is everything, your website must represent you well as it sets the tone for your entire professional relationship.

Image from Marie Forleo

A well-designed professional coaching website shows clients that you:

• Take your business seriously
• Value professionalism
• Are established and trustworthy
• Invest in quality tools and resources

Impact on Client Trust and Conversions

About 75% of people judge a business’s credibility based on their website’s looks. 

That means before they even read your impressive bio or browse through your transformative coaching packages, they’re already making split-second decisions about whether they can trust you.

When done right, your coaching website would:

• Build instant credibility
• Showcase your expertise
• Make it easy for clients to say “yes!”
• Give users a great experience 

Common Launch Mistakes to Avoid

Before we get into how to launch your own website, let’s talk about what not to do. These are some of the common mistakes coaches make when preparing for a launch:

1. Perfectionism Paralysis: Waiting for everything to be “perfect” before launching. Done is better than perfect. You can improve your website copy or design as you grow. 

2. Generic Messaging: What you say about your offer is key to selling them. So, write client-centric copy. Even if you use ChatGPT to generate your message, ensure you input prompts with more than enough detail about your target audience.

3. No Testing Phase: Launching without thoroughly testing everything from contact forms to payment processing can reduce conversions and sales. Nothing kills browsers’ interest faster than a broken website’s functionality.

The good news? 

You can avoid all these pitfalls with proper planning and the right tools. In fact, using a specialized platform like Paperbell eliminates many of these common mistakes automatically, giving you a professional coaching website and business system right out of the gate.

How to Create a Website with Paperbell

Between choosing the right platform, crafting compelling copy, and making sure everything works seamlessly, you can easily create your coaching website with Paperbell. 

While there are many website builders out there for service professionals, Paperbell makes this process especially straightforward for coaching experts. 

Instead of figuring out complex design tools or hiring expensive developers, you get a functional website that handles even the admin parts of your business.

But regardless of your chosen platform, here are the essential pages you need to create your site:

Homepage Messaging 

Image from Denise Duffield

Your homepage is the first page a website guest lands on and your chance to make potential clients feel instantly understood and eager to learn more. Think of it as the cover of your (business) book. 

The key to writing a great homepage is “clarity over cleverness.” Your ideal client should know they’re in the right place within seconds. 

Here are the core things your homepage should include:

• A clear headline stating who you help and how
• Your unique value proposition (What makes you different?)
• A glimpse of your coaching style and personality
• Social proof like client results or credentials
• Clear next steps for visitors to take

Service packages

Image from Mike Pacchione

Your services page is where you turn interest into action—and it shouldn’t just be a list of what you offer. Talk about your offer in detail—its features, benefits, and targeted transformations. 

Start by painting a picture of their current situation and what life would look like after working with you. 

Be clear about the pricing of your packages upfront. One of the biggest mistakes coaches make is being vague about pricing or hiding it behind a “contact me” button. Be transparent about your investment levels. It helps qualify leads and builds trust. 

About page 

Image from Amy Porterfield

Here’s a secret: your About page isn’t really about you—it’s about your clients and how you can help them. 

Yes, share your story, but frame it in a way that connects with your ideal client’s journey. Talk about the experiences that led you to coaching and the transformation you’ve experienced that helps you understand your clients better.

On your About page, ensure that you include the following:

• Your coaching philosophy
• Relevant experience and credentials
• Personal stories that build connection
• Your “why” for becoming a coach
• A clear call-to-action

Testimonials 

Image from Ajit Nawalkha

Client success stories are a powerful marketing tool to use. When potential clients see others like them achieving their desired results, it becomes much easier for them to envision their own success with you.

Here are some ideas for your website testimonials:

• Client reviews and pictures
• Before and after scenarios
• Video testimonials 
• Case studies highlighting the specific challenge and transformation

Contact information 

Image from Melissa Ambrosini

Make it super easy for people to reach you. 

State your preferred communication methods and what they can expect when they contact you. Do you want them to fill out a form or book a call?

Here are some contact information to include:

• A professional email address
• Your business location/time zone
• Links to your social media platforms
• A contact form
• Booking calendar

FAQs

Image from Shannon Matson

Answering frequently asked questions (FAQs) is a swift way to address objections and concerns before they become roadblocks. 

Moreover, this section can significantly reduce the number of preliminary questions you receive and help prospects feel more confident in their decision to work with you.

Address the deeper questions your potential clients are wondering about like:

• “How do I know if I’m ready for coaching?”
• “What makes your approach different?” 
• “How do payments work?”
• “How quickly can I expect to see results?”
• “How long is each coaching session?”
• “Do you offer refunds?”

How to Plan Your Launch 

A successful website launch is about creating momentum that attracts your ideal clients right from day one. 

Let’s break down this process into manageable steps that set you up for success.

Step 1: Get Clear on Your Target Audience

Before you write a single word of copy or choose a single design element, you need clarity about who you’re trying to reach. 

This goes deeper than basic demographics. Spend time really understanding your ideal client’s daily struggles, secret dreams, and, most importantly, the gap between where they are and where they want to be.

Talk to your existing clients or people in your target market about things such as:

• What language do they use to describe their challenges? 
• What solutions have they tried before? 
• What made them finally seek out coaching? 

Step 2: Create Your Offers

Your coaching packages should be more than a set of coaching sessions. They should solve actual problems your ideal clients have. 

Think about your client’s journey and the strategies, tools, or support that can help them achieve their goals. 

Based on your findings, you can create a lower-priced entry point to experience your coaching style and high-touch program when they’re ready for intensive support. 

Step 3: Write Your Messaging

Your website copy should feel like a conversation with your ideal client, not a formal business presentation. 

Start by writing as if you’re explaining your services to a friend—but in this case, one who needs your help. 

• What would you say?
• How would you naturally describe the transformation you provide to your friend?

When writing, focus on the outcomes and transformation you deliver, not just the features of your packages. 

Instead of saying “8 one-hour coaching sessions,” say “8 one-hour coaching sessions to orient your mind, discuss progress level, and plan for the week ahead.” Talk about what those sessions will help your client achieve. 

Step 4: Design Your Site & Backend Processes

Paperbell handles everything from website building to admin tasks like payment, scheduling, onboarding, and sales analytics—so you can get ahead faster. 

But regardless of your platform, your branding and design should support your message, not overshadow it. Choose colors and fonts that reflect your brand personality while maintaining readability. 

Invest in quality photos of yourself—they help build trust and connection—or get clean images from stock photo sites.

Finally, create relevant systems for the following:

• Accepting payment
• Scheduling calls
• Onboarding new clients
• Client management

Step 5: Announce Your Launch

Your website launch is an opportunity to promote what you do. 

Create a marketing plan that builds anticipation and excitement by talking about your business and new site on social media channels a few weeks before launch. 

Some launch announcement ideas include: offering a launch special, like a bonus session for the first five clients who book through your new site, or early-bird pricing on your signature package. This creates urgency and gives people a reason to visit your site as soon as it launches.

Website Launch Checklist

Here’s a simple checklist of everything that’s needed for your new website launch:

Proofread and edit your website copy: Review all your content with fresh eyes. Check for typos, unclear messaging, or missing information. Ensure your policies, terms, and privacy statements are in place.

Review design: Ensure that all design elements are set up correctly. Have friends or colleagues review your site on different devices and browsers because what’s obvious to you might be confusing to others—and ensure your website is accessible to mobile users.

Test your site and systems: Test every element of your site—links, buttons, forms, and website pages. Moreover, test your payment and booking system to ensure everything processes correctly.

Set up your analytics: Measure your website traffic and track visitor behavior from day one. You can use analytics tools like Google Analytics 4 and Google Search Console.

Create a launch plan: Set an official launch date and create a clear plan for the weeks leading up to that day. When will you make your announcements? What content will you create? How will you engage with people who visit your site and reach out to you?

Design launch images: Prepare your website announcement content in advance. This can include social media posts, email newsletters, and possibly a blog post. 

FAQs

What exactly is a website launch?

A website launch is the process of introducing your new website to your target audience. It’s an opportunity to create excitement around your services and start building relationships with potential clients.

How do you announce a website launch?

Promote your website launch on multiple channels. Email your existing network with a personal note about your upcoming launch event and what’s new on your site. Share press releases and social media posts with visually appealing graphics or short videos highlighting key features.

What should you say in a website launch announcement?

For a successful launch, focus on the benefits to your audience rather than just the features of your new website. Share what’s in it for them. Maybe that’s new resources, a client portal, easier booking, or special launch offers. 

Ready to Launch Your Coaching Website?

Paperbell combines everything you need—a professional website builder, scheduling system, payment processing, and client management—into one seamless platform designed specifically for coaches like you. 

You can have your professional coaching website up and running within the next hour.

Ready to get started? Create your FREE Paperbell account today.