Transform Your Coaching Business by Earning Your Goal Imagery Institute Coach Certification

Imagine unlocking the power to lead others to their dreams. That’s what you do with Goal Imagery Institute Coach Certification. You don’t just learn coaching – you also master the art of transformation by learning International Coaching Federation (ICF) core competencies.

You dive into various techniques that bridge the gap between aspirations and reality for your clients, turning visions into actionable plans. With this certification, coaches are equipped with strategies and an understanding of how goals shape lives.

This certification is a true launchpad for both coach and client success stories. Today, we’ll cover the following:

  • What is the Goal Imagery Institute Coach Certification?
  • Who are the founders of Goal Imagery Institute Coach Certification?
  • Specialty of the Goal Imagery Institute Coach Certification
  • Cost of the Goal Imagery Institute Coach Certification
  • Reviews of the Goal Imagery Institute Coach Certification

What Is The Goal Imagery Institute Coach Certification?

You’ve heard the buzz about coaching certifications, but what’s the real scoop on the Goal Imagery Institute Coach Certification? Let me break it down for you.

This certification isn’t just a piece of paper – it’s your golden ticket to mastering transformative coaching techniques that can change lives, including your own.

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(Image from LinkedIn

The program equips you with powerful tools and methods rooted in goal imagery, which helps you visualize success and create actionable plans to achieve your dreams.

Who Is the Founder of Goal Imagery Institute Coach Certification?

Marianna Lead is a distinguished Master Certified Coach (MCC) recognized by the International Coach Federation (ICF) and the visionary Founder/Executive Director of Goal Imagery® Institute and the International School of Coaching Mastery™. 

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(Image from Goal Imagery Coaching Academy

Pioneering the integration of subconscious emotions and imagination for personal and professional success, Marianna has held leadership roles within the ICF, served as a Credentialing Examination Assessor, and created a thriving LinkedIn group with over 14,000 members. 

An accomplished instructional designer and educator, Marianna designed curriculums for esteemed institutions like Columbia University and New York University, where she introduced her innovative Goal Imagery® Method.

Marianna Lead’s Goal Imagery Method involves vividly visualizing your goals to make them feel real and achievable. It combines positive psychology, goal-setting, and strategies to tackle obstacles. This method is useful for personal development, career advancement, or improving skills.

Beyond her coaching expertise, Marianna is a versatile artist and former stand-up comic, enhancing her role as a captivating host, presenter, and on-camera guest. Her influence extends to national media, and she recently co-authored a book titled “Me, My Brand and WHY.” 

Marianna’s dynamic background and commitment to coaching mastery shine through as she continues to actively coach a diverse clientele, including corporations, entrepreneurs, entertainers, nonprofits, and government agencies.

Her work is about blending science with heart, helping coaches learn to spark real change in their clients’ lives.

She works with nine support coaches who have achieved at least ICF MCC or Professional Certified Coach (PCC) level credentials.

Specialty of the Goal Imagery Institute Coach Certification

The curriculum goes beyond traditional life coach training options and methods, offering a comprehensive understanding of how to tap into the hidden potential within individuals. 

With a focus on practical application, the Goal Imagery Institute Coach Certification prepares coaches to guide clients effectively by integrating subconscious processes, fostering growth, and achieving meaningful goals.

The flagship certifications are the Holistic Life, Career, and Executive Coach programs, split into three distinct levels that align with ICF accreditation requirements:

Level 1: ICF Associate Certified Coach (ACC) Credential

  • 60 coach training hours
  • 5 observed sessions with written feedback on three
  • 10 mentoring sessions, with three one-on-one sessions
  • Performance evaluation
  • Prerequisites: Admission interview

Level 2: ICF ACC & Professional Certified Coach (PCC) Credentials

  • 125 coach training hours
  • 6 observed sessions with written feedback on four
  • 10 mentoring sessions, with three one-on-one sessions
  • Performance evaluation
  • Prerequisites: Admission interview, graduation from Level 1 course, or existing ACC credential

Level 3: ICF Master Certified Coach (MCC) Credentials

  • 75 coach training hours
  • 6 observed sessions with written feedback on four
  • 10 mentoring sessions, with three one-on-one sessions
  • Prerequisites: Admission interview, graduation from Level 2 course, or existing PCC credential

Within each of the courses, students learn diverse modalities including, but not limited to: 

  • Positive psychology/strength-based coaching
  • Emotional intelligence (EQ)
  • Neuroscience/brain-based coaching
  • Ontological coaching
  • Adult learning
  • Change theories
  • Multiple intelligence theories
  • Use of metaphors and imagery
  • Neuro-linguistic Programming (NLP)

These extremely comprehensive coach training programs have 2.5-hour weekly lessons that are mandatory for graduation. So, it is a time commitment. 

But you’ll feel confident and prepared to gain ROI in your coaching business upon graduation! 

The training programs are offered in an intimate and holistic learning environment. 

One thing that sets them apart is that each coach training program is limited in size, with a max of 10 students per cohort. Plus, they’re also offered in French, German, Spanish, and Russian, which is really unique!

You can find upcoming start dates for their coach training program here

Cost of Goal Imagery Institute Coach Certification

Since the Goal Imagery Institute has a few different life coaching programs and certifications, it’s best to visit the website pages for each coach training program to find up-to-date information and pricing. But as of January 2024, here’s a quick overview: 

The three ICF certification courses under the Holistic Life, Career, and Executive Coach training are $4,500 with flexible payment plans and a $200 deposit. 

They also offer NLP and Imagery Coaching Certification, which is $2,899 plus a $150 deposit/ registration fee.

Goal Imagery Institute Coach Certification Reviews

Mariana has over 200 recommendations on LinkedIn from colleagues and clients. Here are just a couple of recent reviews from LinkedIn: 

“Marianna approaches her students with a big heart and with large knowledge capital as a coach. Her program is holistic and covers all aspects of coaching – Career, Life, Business, Leadership, and Executive Coaching as well as working as a solopreneur coach vs working through a company. I highly recommend her program for anyone looking to gain their ICF credentials.” 

– Ajitha S., Spiritual Intelligence Leadership Coach 

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“Marianna’s wealth of knowledge and extensive expertise in coaching made her courses truly exceptional. Her training doesn’t just focus on one specific niche and thus provides a comprehensive understanding of all the fundamentals. I cannot express enough gratitude for discovering the Goal Imagery Institute and the exceptional mentorship provided by Marianna. If you are interested in coaching, I wholeheartedly recommend them as the go-to organization.”

– Daniel R., CEO & Founder, Elevated Resonance

Goal Imagery Institute Coach Training Program – Add It to Your Coaching Toolbelt

So you’re set on transforming lives. The Goal Imagery Institute Coach Certification is your path to making that happen. Dive in, learn the skills, and master transformative techniques that will turn dreams into plans for those you coach.

You’re not just building futures; with every session, you’re crafting legacies. That’s the real magic of becoming certified through Goal Imagery Institute. Whether you’re an aspiring business coach, life coach, or health coach, this holistic training program will provide you with the tools you need.

If you want to book a free consultation to see if their coaching academy is right for you, you can do so here.No matter which coach training certification you enroll in, Paperbell can help you run your successful coaching business — the simple way. Grab your free trial to test it out for yourself!

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By Charlene Boutin
Charlene is an email marketing and content strategy coach for small business owners and freelancers. Over the past 5 years, she has helped and coached 50+ small business owners to increase their traffic with blog content and grow their email subscribers.
February 5, 2024

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