In just four years, Paperbell has grown into one of the most loved coaching management tools online.
Coaches around the world have praised its simple, self-explanatory setup, responsive support team, and life-saver automation features on independent review sites.
The team has also been all ears for new feature suggestions on these forums and has been continuously improving the Paperbell—without compromising on the simplicity it’s known for.
Let’s explore some Paperbell reviews and how coaches use the platform to run their practices.
What Is Paperbell?
Paperbell is an all-in-one website and client management tool designed specifically for coaches. Instead of juggling multiple tools for scheduling, payments, contracts, and the rest, Paperbell handles everything in one place.
It was built with one goal in mind: To make running a successful coaching business as easy as possible.
If you’re a coach, you know that running your practice involves a lot more than just coaching. Between scheduling appointments across time zones, making sure you get paid, and setting up assessments, administrative tasks can quickly pile up.
Paperbell automates your workflow so you can save hours every week and stay focused on your clients. Whether it’s your first time setting up your practice or you’re looking for a simpler, no-tech alternative, Paperbell can handle everything from your website to your onboarding flow and group coaching.
Paperbell’s Core Features
Instead of trying to manage your practice on a whole bunch of platforms—or dealing with the tech nightmare of integrations—Paperbell gives you a single platform tailored for coaches.
After all, founder Laura Roeder is a coach herself who saw the flaws of running a practice online and set out to create a better way.
Here’s how Paperbell’s coach-friendly features transform coaching businesses.
✅ Setting Up a Professional Coaching Website Without a Builder
Every coach needs a professional way to sell their packages, but trying to make web builders and themes work can be a torment.
Paperbell doesn’t need you to drag and drop and code things—it automatically generates a sleek, ready-to-go coaching website based on your custom package information. All you need to do is fill in the blanks with your text and images.
How it works:
- Custom packages: Set up your package structure through a simple form with the exact session and payment structure you need, from payment plans to subscriptions.
- Easy website setup: Get a fill-in-the-blank website with a dedicated landing page for each of your packages. The easy checkout flow will make it a no-brainer for clients to sign up without going through you.
- Custom branding: Paperbell’s built-in website editor lets you customize your pages with your brand colors, fonts, and photography. You’ll also have dedicated spaces for your bio, testimonials, pricing structure, and package outcomes.
Already have a website? You can link your services page to your Paperbell sales pages so clients can purchase your program and get onboarded while you sleep.
✅ Automated Client Onboarding
Onboarding a new client used to mean explaining logistics, sending invoices, booking calls manually, going back and forth with contracts, and trying to keep your cool writing “friendly reminders.”
Instead, Paperbell automates everything in one seamless flow. The moment a client signs up for a program on your page, Paperbell takes care of the complete onboarding process for you.
How it works:
- Secure payment processing: Clients pay upfront or get charged on a payment or subscription plan. Either way, you get paid on time without the need to write polite follow-up emails that make your skin crawl.
- Contracts: Clients are guided through signing your agreement—and thereby accepting your terms—digitally before they can proceed.
- Scheduling: Next, the client can book their first session based on your custom availability and appointment length (we recommend 50 minutes). No more confusing time zones and back-to-back call schedules.
- Onboarding materials: Clients will get instant access to welcome packs, workbooks, videos, or any other materials you provide as a part of your program. You can set up various packages at different price points, with or without bonus materials.
✅ Easy Client Management
Keeping track of sessions, remembering where each client is in their journey, and following up manually is such a hassle. Paperbell keeps your coaching practice organized so you never have to dig through client notes and emails again.
How it works:
- Simple dashboard: Client overview with session history, upcoming bookings, and remaining sessions. Run one-on-one and group coaching programs in one place.
- Client access: Clients get their own self-service portal, where they can view their session schedule and payment history, book calls, and access materials. They won’t have to email you for updates.
- Automated client communication: Set up automated emails for key milestones, call reminders, follow-ups after calls, and re-engagement emails if a client hasn’t booked in a while.
- Client notes and surveys: Keep your notes organized for each client (private or shared) and set up assessments or feedback surveys to gather inputs.
- Simple analytics: Check your income per client or per package to see where your efforts pay off the most.
Instead of being swallowed by your inbox and tracking client information in spreadsheets, you can open your Paperbell dashboard and instantly see who’s booked, who has sessions left, and who might need a follow-up.

Pricing and Plans
Paperbell believes in transparent and fair pricing. You get access to every feature on both the free and paid plan—no upsells, hidden fees, or confusing add-ons.
Try Paperbell for Free With Your First Client
Paperbell offers a free plan that lets you explore all features without restrictions or time limits. You can set up your coaching packages, create a website, and even onboard one client at no cost.
See how Paperbell fits into your coaching business before committing to a paid plan.
One Plan, All Features
When you’re ready to bring on multiple clients, you can simply upgrade to a paid account. Everything you set up already (your website, packages, surveys, schedule, pricing plans, and so on) will be unchanged.
Paperbell’s paid plan is:
- $57 per month, or
- $570 per year, which means you get two months for free.
This includes:
- Unlimited clients, sessions, packages, and files as your business scales.
- Access to all features, tools, and integrations without the need to upgrade.
- Zero transaction fees—you keep 100% of what you earn.
If you decide it’s not for you, you can simply cancel your plan in your account. Paperbell even offers a 30-day money-back guarantee. No questions asked—just drop them an email and get a full refund.
How Paperbell Saves Coaches Money
Paperbell doesn’t just simplify your workflow but also saves you money. Here’s what you would typically spend if you paid for basic client management tools separately:
Tool | Cost Per Month |
Website builder | $36 |
Contract signing tool | $20 |
Scheduling software | $15 |
Client portal | $39 |
SMS notifications | $10 |
Form builder | $15 |
Content delivery | $29 |
Total | $164 |
Paperbell is $57 a month ($47.5 if you have a yearly plan), which is over $100 less in monthly expenses. In a year, you could save $1398.
Paperbell Reviews: Where This Coaching Software Shines
Paperbell has a 4.7 overall rating on G2 and a 4.6 average on Capterra. The team always keeps an eye on suggestions for new features and has implemented many requests from coaches over the last couple of years.

Coaches who have tried multiple coaching platforms before switching to Paperbell often rave about how much easier it makes their day-to-day operations. Here’s a closer look at the standout features users appreciate the most.
1. All-in-One Solution
Many coaches start out juggling multiple platforms—one for scheduling, another for payments, and yet another for contracts. Paperbell eliminates this complexity by combining everything into an intuitive system.
Svetlana, a professional coach, shared her experience about this:
“Before Paperbell, I had to use multiple systems to keep the coaching operations productive. I’ve been looking for integrated solutions for a while. I was thrilled to discover Paperbell.”
She also highlighted for new coaches that “If you are just starting, you are lucky to skip all the complexity early on and set up your coaching practice right from the start.”
2. Unmatched Ease of Use
Paperbell is a clean, intuitive, and user-friendly tool that allows coaches to easily set up their practice with no tech experience.
Kelly, a Money Mindset and Business Coach, said: “No matter what stage of your business you are in, Paperbell is easy to use, set up, and deploy to your clients… Their willingness to listen to their user base and adapt the product to our needs has been incredible from the beginning.”
Another wellness coach said, “In one evening, I set up all my packages and landing pages. No tutorials or demos were necessary. The site was easy to navigate and flowed so well.”
She added: “Once I was done setting everything up, I felt like I had something I would be proud to share with clients that was beautiful and easy to use.”
Paperbell’s team is big on continuous improvement and making sure the platform grows with them.
3. A Great Experience for Coaching Clients
Paperbell isn’t just loved by coaches but by their clients too. They can track and reschedule their sessions, settle their payments with a card, and review their coaching materials in their client portals.
Coaches appreciate how Paperbell makes their clients more likely to renew.
4. Friendly & Helpful Customer Support
Many users have highlighted how responsive and attentive the team is, often implementing their suggestions into future updates. Customization options for automated emails and sending them from the coach’s name instead of Paperbell’s came from these suggestions.
Leonora, a consultant, said: “I have always gotten prompt answers to any questions I have. A couple of suggestions have even been implemented.”
This customer-first approach makes Paperbell a platform that truly listens and evolves to meet the needs of coaches.
Who Paperbell Isn’t For (and What to Use Instead)
Paperbell is an excellent all-in-one solution for most coaches, but it’s not the best fit for everyone. Here are some Paperbell alternatives depending on your business model and specific needs.
Course Creators
While you can upload videos and course materials to your packages, Paperbell isn’t built for more complex course features like drip content or class forums. If you need these, Teachable might be a better fit.
Therapists
Paperbell puts great emphasis on data security, but it isn’t HIPAA-compliant. If you’re a therapist or health care provider who must meet HIPAA requirements, PracticeBetter is a great alternative.
Coaches Who Run Complex Funnels
Paperbell isn’t a CRM, so if you want to build more robust sales, HubSpot is a better choice. If you’re managing multi-step funnels, ClickFunnels may be worth a shot.
Coaches Who Sell Physical Products
Paperbell is optimized for digital services. If you need to sell and ship physical products, Shopify would be a better fit for you.
FAQ
What Does Paperbell Do?
Paperbell is an all-in-one coaching website and client management platform. It replaces website editors, scheduling tools, payment processors, e-signature tools, forms, client email automation, SMS notifications, and other software with a comprehensive solution designed for coaches.
Who Owns Paperbell?
Paperbell was founded by Laura Roeder, a strategy coach and entrepreneur. She’s best known as the founder and former CEO of the social media automation tool MeetEdgar. Her mission is to give entrepreneurs the tools they need to be fully independent.
Is Paperbell a CRM?
Paperbell includes client management features like session tracking and automated emails, but it’s designed specifically for coaching, not as a general CRM.
Is Paperbell HIPAA-Compliant?
No. Paperbell is not HIPAA-compliant and is not suitable for healthcare providers handling protected health information.
Can I Try Paperbell for Free?
Yes! Paperbell is free with your first client, with all features included.
What Payment Processors Does Paperbell Support?
Paperbell integrates with Stripe and PayPal, allowing you to accept payments securely from clients worldwide.
Final Verdict: Is Paperbell Worth It?
Paperbell is used by thousands of coaches daily, serving over 100,000 clients. They love its fast, no-brainer setup, thoughtful features, and how professional it makes them seem in the eyes of their clients.
If you want to build courses and communities, sell physical products, or manage multi-step funnels, Paperbell might be too limited for you.
However, if you need an affordable, all-in-one platform to run your coaching practice, Paperbell’s simple, optimized platform is hard to beat.