Let’s face it: We love coaching, but it takes a ton of time and energy to coach someone on a deep level.

You probably didn’t become a coach so that you could live month-to-month, paycheck-to-paycheck, slowly burning out as you try to take on more and more clients to make ends meet.

So, how do you achieve financial success while allowing yourself to provide amazing support for your clients?

High-end coaching packages could be your solution.

How to Structure High-End Coaching Packages

If you want to provide the highest level of experience and results that high-end coaching clients are looking for, you’ll need a package that steps up to the plate.

1. Determine the Length Of Your Program

For starters, high-end packages should be a minimum of three months long, unless your process allows your clients to get to their desired outcome in a shorter period of time.

But that will rarely be the case.

Three months isn’t a magic number – you can package your service to last an entire year if you believe that is what your clients need. 

On the other hand, you could also provide a shorter (but more intensive) period of time, like a VIP day. A single day of extreme focus can be so effective at achieving bold goals!

[ Read: 5 Steps to a Powerful VIP Day With Coaching Clients ]

2. Organize The Content Of Your Program

Think about how you want to break down what needs to be worked on and how long a client typically needs to absorb and integrate what they’ve learned. For instance, if you’re walking clients through deep-set trauma to help them overcome huge blocks in their lives, they may need more than a week in between sessions to fully take in the experience.

To help you establish how long a high-end coaching package should last, consider documenting your process, just like you would with a signature coaching program:

• Who are your dream clients, and what outcome do they want to achieve?
• What do they need to learn to achieve this outcome?
• What framework can help them learn everything in the right order?
• How long will you need to deliver this framework?

However, not all signature coaching programs are necessarily high-end so you will need a little bit more to truly provide an out-of-this-world experience for your dream clients.

3. Consider Additional Support And Other Services

Set clear support boundaries:

• Define exactly how clients can reach you between sessions
• Establish specific “office hours” for client communication
• A high-end price tag doesn’t mean 24/7 availability (unless you choose that)

Choose ONE support channel:

• Voxer for voice messages during business hours
• Email with a 24-48 hour response time
• Text support for urgent questions only
• Don’t offer multiple channels – you’ll get overwhelmed juggling emails, texts, DMs, and voice messages

Set clear expectations:

• Tell clients your typical response time upfront
• Specify what qualifies as “urgent” vs regular questions
• Over-deliver when possible, but only on things that help them reach their goals

Pro tip: Stick to one communication method (like your Paperbell client portal) per client to avoid burnout and maintain your energy for actual coaching.

How to Deliver High-End Coaching Programs

Once you have your package structured, here’s how to get it ready for clients to buy:

Step 1: Choose Your Platform

Use a professional tool like Paperbell to handle all the technical pieces. High-end clients expect a polished experience, not a “homemade” setup with random links scattered everywhere.

Step 2: Set Up Your Complete Client Journey

Create one central place where clients can:

• View your package details
• Make their payment
• Sign contracts digitally
• Schedule their first session
• Complete intake forms

Step 3: Upload Your Program Materials

Add everything your clients need access to:

• Audio downloads and recordings
• Worksheets and journal prompts
• Video content or training modules
• Resource libraries

Step 4: Configure Delivery Settings

Set up how and when clients receive materials:

• Immediate access after payment
• Drip-fed content over time
• Session-by-session release

Step 5: Test the Experience

Go through the entire process yourself to make sure:

• Payment flows smoothly
• All links work properly
• Clients receive confirmation emails
• Calendar integration syncs correctly

Why this matters: Premium clients are paying premium prices. A messy, disorganized onboarding process tells them you’re not worth the investment. A smooth, professional experience reinforces that they made the right choice.

How to Name High-End Coaching Packages

The very first thing your future dream clients will see from your high-end coaching package is the name.

Brand names provide a first impression and can help potential clients determine whether or not they’re interested in learning more about your program. 

Don’t be tempted to fill the name of your program with buzzwords that don’t mean anything. A more complex-sounding name doesn’t mean your program sounds like it’s worth more. Instead, focus on the outcome you’re promising.

• What is it about this outcome that matters so much for your clients?
• What challenges are currently blocking them from achieving this result on their own?
• What key actions will they need to take to bust through these blocks?

These are some questions that can help you come up with a strong name for your program. 

Your name should be descriptive and hint at the type of transformation or outcome your future clients can expect. If they read the name and end up more confused than how they started, chances are you still need to refine it!

How to Price High-End Life Coaching Packages 

With high-end packages, pricing can vary drastically depending on a variety of factors. Ultimately, you need to determine what to include in a coaching package.

One thing that’s important is not to undercharge. By undercharging, you’ll be more likely to need to take on more clients at once, which will leave you with less energy to give to them.

And since the goal of a high-end package is to show up on a higher level, underpricing defeats the purpose. 

You can only get so far by providing high value for low coaching prices. Giving too much for too little can put you at risk of burnout, and at that point, you’re helping no one!

To make sure you are pricing correctly in order to empower yourself to deliver at the level your high-end clients deserve, break down the following:

• How long will each coaching session take?
• How many coaching sessions are included over the course of the package?
• How much time do you estimate your most high-touch clients will take for support outside of your coaching sessions?
• How many clients do you think you can take per month at this level (and how much do you want to make each month)?

Once you’ve figured this out, add at least another 20% to your price tag, because chances are, some clients will require much more energy than you anticipate. And as far as prices go, the sky is the limit. Some very high-end coaches like Amanda Frances charge $100,000 and upwards for their private coaching.

It’s better to start with a higher price and allow yourself to overdeliver than to underprice and only show up half as powerful as you know you can on your best days.

You can also find out what other coaches are charging right here!

Examples of High-End Coaching Packages

All of this sounds great in theory, but what do high-end coaching packages look like in the wild?

Let’s look at some examples.

Become A Money Coach by Amanda Frances

Image source: amandafrances.com

The brand name of this program instantly suggests what it offers: building a profitable service-based online business. Amanda clearly outlines the core content of her program and the outcomes attendees can expect.

Her seven modules include identifying the target audience of your coaching program and strategies for establishing a solid online presence. She also offers bonuses like templates and marketing training which make her coaching package more competitive than other similar offers.

Beyond her training program and the bonuses, she offers:

• Lifetime access to her community of members
• A peer-to-peer support group of other people completing her course

She charges $1,555 in total for members who want to join her program.

Think about what extra value you can provide with your packages besides your coaching sessions or training videos. The more interactive and personalized your program, the more you can charge for it. On the other hand, adding pre-recorded materials to your packages can increase their value without requiring any of your time.

Elevate by Lisa Nichols

Image source: motivatingthemasses.com

Lisa Nichols is one of the most well-known speaking coaches and motivational speakers in the world. Emerging from her rags-to-riches story, she’s now busy running her own business, one of the only two public companies founded by a black American woman.

Naturally, her time is limited. Yet, she still found a way to provide live group coaching sessions for her attendees thanks to two coaches from her team. This way, she can offer 6 live Q&A calls, dedicated support ambassadors, as well as access to accountability groups as a part of her package.

Teaming up with other coaches can give you a way to provide more value to your clients while sharing the load of building a more robust program. She charges $1,997 in total for joining Elevate and offers payment plans as well.

Emergence by Rachel Bednarski

Image source: www.rachelbednarski.com

Rachel Bednarski offers an embodiment and spiritual life coaching program called Emergence that consists of 12 weeks. In these three months, she guides her clients from overwhelm and overthinking into being present in their body and connected to their intuition.

Her program includes:

• 6 x 75-minute 1-1 coaching calls on Zoom, plus the recordings of these sessions
• 3 x 75-minute live 1-1 breathwork sessions on Zoom
• 12 x online group Shake Out classes
• Support in between the sessions throughout the 12 weeks via the popular chat app, Voxer​
• Plus a bonus yoga course

She charges £1777 for the whole experience.

Notice that we mentioned “experience” instead of 12 weeks of coaching or X number of sessions. At the end of the day, your clients want to know what they can walk away with after completing your program. Complementing your sessions with additional materials, events, and support can boost the positive impact you can provide within the same time frame and consequently, increase the price of your program.

Common Misconceptions

You’re Not Experienced Enough to Charge Premium Rates

Here’s the truth: many coaches believe they’re not worth charging high-end prices. But here’s what you need to know about high-end coaching – it’s on a completely different level compared to lower-end packages.

Your clients aren’t paying for a certain number of years under your belt. They’re paying for the specific results your package can deliver.

When you provide high-end coaching, you’re serving your clients on a much deeper level. High-end coaching isn’t just about adding a few zeros to your usual pricing. By charging more, you create the space to go as deep as needed with your client and provide those breakthrough moments that change everything.

Only Business Coaches Can Command Premium Prices

Don’t think only business and executive coaching packages can be sold to VIP clients. Sure, they might have the reputation of being the highest-paid coaching niches, but here’s the reality: you can create a high-end coaching package in any coaching niche if you can deliver massive value to your client’s life.

Whether you’re a:

• Relationship coach helping couples rebuild trust.
• Health coach guiding major lifestyle transformations.
• Career coach supporting executives through transitions.
• Life coach helping clients overcome limiting beliefs.

The key is the depth of transformation you provide, not your specific niche. 

Nobody Will Actually Pay Those High Prices

This one’s huge. You might think, “Sure, other coaches can charge premium rates, but nobody would pay ME that much.” Wrong.

There are people out there right now searching for exactly what you offer. They’re tired of cheap solutions that don’t work. They want real results and are willing to invest in getting them.

According to an industry report, the coaching industry is worth $7.3 billion. People value transformation. When someone is stuck in a career they hate, struggling in their relationships, or feeling lost, the right coach isn’t an expense – they’re an investment. As long as you explain the value clearly and deliver on it, some clients are willing to pay for it.

Why It’s Worth Creating High-End Coaching Packages

Your Revenue Will Increase

Here’s the math that changes everything: instead of working with 20 clients at $200 each, you could work with 5 clients at $2,000 each. Same revenue, way less overwhelm.

High-end packages let you earn more from fewer clients, which means you can focus on delivering incredible results. You’re not billing for hours anymore – you’re billing for transformation.

Real example: Brigid, a birth trauma coach, has a VIP coaching session worth $3000. She uses Paperbell to create various packages.

You’ll Attract Better Clients

Premium pricing acts like a filter. It weeds out tire-kickers and attracts people who are serious about change.

What premium clients look like:

• They show up prepared with specific questions
• They do the work between sessions without constant reminders
• They implement your suggestions instead of making excuses
• They refer other high-quality clients to you

You Can Create A Stronger Offer

Higher prices give you room to include components that create real transformation:

Premium package elements:

• Longer sessions (90 minutes instead of 60)
• Text or Voxer support between sessions
• Custom worksheets designed for their specific goals
• Email review for important conversations or decisions
• Quarterly strategy sessions to adjust your approach

It Will Help You Grow

Premium pricing pushes you to become the coach you’ve always wanted to be.

You’ll develop better systems:

• Create detailed onboarding that sets clear expectations
• Build frameworks you can teach to other coaches
• Document what works so you can replicate results

You’ll invest in yourself:

• Join masterminds with other successful coaches
• Hire your own coach or consultant
• Take advanced training programs
• Attend high-level conferences and retreats

You’ll build confidence that shows: When you charge premium rates and deliver amazing results, you start carrying yourself differently. Potential clients can sense that confidence, which makes them more likely to invest in working with you.

Launch a High-End Coaching Package With Confidence

If you feel called to serve on a higher level and help your dream clients achieve what they never believed they could, you too can price your own high-end life coaching packages and launch your new offer, even if you don’t feel ready yet.

Remember that qualifying your potential clients is key to your success if you want to offer high-end coaching packages! You can easily set up your own booking process and ask qualifying questions before prospective clients book their first call using Paperbell. The best part? You can start with your first client for free!

Editor’s Note: This post was originally published in January 2023 and has since been updated for accuracy.