Creating links might feel like a techy mystery, but it doesn’t have to be! Whether you’re sharing a scheduling page, directing clients to resources, or linking to your social media, we’ve got you.

In this article, we’ll explore how to create a link to a website on various platforms.

How Do Website Links Work?

Website links, or hyperlinks, are the backbone of the internet, connecting one page to another with just a click. They guide users and help search engines crawl and index your content. A link can point to another page on your own site, an external site, a specific section of a page, or even a downloadable file or document.

Hyperlinks are essential for directing your audience to your resources. You must make navigation to your pages simple so your clients can easily connect with you.

Now, here’s the nerdy part: Technically, a link is made up of an HTML tag called <a> (short for “anchor”), which wraps around clickable text or an image. When clicked, it directs users to the specified URL (Uniform Resource Locator).

An absolute URL includes the full web address (e.g., https://example.com/page), while a relative URL specifies a path relative to the current page’s location (e.g., /page).

You may use a simple link like these to share coaching resources, direct leads to your booking page, or share your blog posts and grow your online presence. Links can open in the same tab, a new tab, a new window, or trigger specific actions, like downloading a file. 

[ Read: 11 Essential Lead Generation Strategies for Coaches ]

Basic HTML Link Structure

The foundation of any link is HTML but if you’re not writing code, you usually don’t see this.  Here’s the basic structure of an HTML hyperlink:

<a href=”https://example.com“>Your Link Text</a>

The href bit specifies the destination URL, i.e., the site you’re linking to (https just signals it’s a secure site to visit.) The link text will be the clickable part people will see.

For example, you can link to a coaching resource on your website with these HTML elements and structure (just make sure you’re using a valid URL):

<a href=”https://yourdomain.com/resourcepage“>Download my free ebook</a>

[ Read: How Coaches Can Build Their Website Without Coding ]

How to Create Text Links

Creating a clickable text link is easy—most site builders and tools handle the technical side of this for you, so you don’t need to use HTML code. Here’s a simple example:

• Highlight your text: Start by typing the text you want to turn into a link, like “Book Your Free Discovery Call,” then select it.
• Click the link icon: In most editors (like a Word Document or Google Docs), you’ll find a small chain-link icon in the toolbar. Click it.
• Copy and paste your URL: Grab the hyperlink from the URL box of your browser (or from another source by right-clicking on it) and paste it into the pop-up box. Be sure it starts with “https://” to ensure it works properly.
• Save: Press Enter or click “Apply,” and your text is now a hyperlink!

Pro tip: Make sure your link text (i.e., your call to action) is clear and actionable so clients know exactly where they’re going, like “Schedule Your Call” or “Download the Workbook.”

[ Read: Website Launch Checklist: A Complete Guide for Coaches ]

How to Create Button Links

Button links are a great way to grab attention and encourage action. They’re visually appealing and work especially well for key actions like booking a session, accessing a linked document, or signing up for your coaching program.

Here’s how you can create a button link:

If you’re using a website builder (e.g., WordPress, Wix):

• Locate the button element: Go to the page editor and drag and drop a button onto your page (or select an existing button).
• Add your link: In the button settings, look for an option like “Link” or “URL.” Paste your link there.
• Customize the button text: Replace the default text with something actionable like “Book Now” or “Learn More.”
• Style your button: Adjust the color, size, and font to match your branding.

If you’re coding, you can use this HTML structure to create a button link:

<a href=”https://yourwebsite.com” style=”display: inline-block; background-color: #f08c35; color: white; padding: 10px 20px; text-decoration: none; border-radius: 5px;”>Book Your Session</a>

To customize the attributes of your button, you can…

• Replace the URL: Put your link inside the href=”” attribute.
• Customize the text: Replace “Book Your Session” with your desired button text.
• Tweak the style: Adjust the colors, padding, or border radius to fit your design.

Button links work great because they stand out more than text hyperlinks, especially in contrasting colors. They are also easier to tap on mobile than text-based links.

Buttons are a staple in website templates because they focus the user’s attention on a clear action and nudge them to take the next step. It’s best to use them sparingly and strategically to avoid confusing your visitors.

Creating Links to a Web Page in Different Platforms

Adding links to your web pages can differ depending on the platform you’re using. Here’s a quick guide to help you create hyperlinks across various platforms.

WordPress and Other Website Builders

• Highlight your text: In the web page or blog post editor, type out the text you want to link, then highlight it.
• Click the link icon: Look for the chain or link icon in the toolbar.
• Paste your URL: Copy and paste the web page URL you want to link to, then click “Apply” or “Enter.”
• Test your link: Preview your page and click the link to ensure it works.

Social Media

• Add links to posts: On platforms like Facebook and LinkedIn, paste your URL into your post. A preview of your site will appear below. After the preview loads, you can delete the URL from your caption—the preview will stay visible.

• Instagram captions: Instagram doesn’t allow clickable links in captions. Instead, direct people to the link in your bio by adding “Link in bio” to your post.

• Add a single link to your Instagram bio: Go to your profile, click “Edit Profile,” and paste your desired URL into the “Website” field.

• Add multiple links to your bio: Use a tool like Linktree to create a landing page with multiple links. Update your bio with the Linktree URL to guide followers to various resources.

• TikTok links: If your TikTok account allows clickable links (usually for business accounts), go to “Edit Profile,” paste your URL in the website field, and save. You can also direct followers to your bio link in your video captions.

Email

• Compose your message: Write your email text as you normally would.
• Highlight your text: Select the part you want to make clickable.
• Insert the link: Look for the “Insert Link” or chain icon in your email editor, paste your URL, and confirm.
• Double-check (optional): Send a test email to yourself to ensure the link works and looks professional.

Google Docs

• Highlight your text: Select the text or image you want to turn into a link.
• Insert the link: Right-click and choose “Insert link” or press these keyboard shortcuts: Ctrl + K (Windows) / Cmd + K (Mac). Paste your URL and click “Apply.”
• Edit as needed: To update or remove the link, click on it and use the “Edit” or “Remove” option.

Calendar

• Create an event: Start by creating or editing a calendar event.
• Add your link: In the event description box, paste your URL or add type in the text you want to link.

• Insert the link: Look for the chain icon above your description box and paste your URL, then click OK.

• Save and share: Once saved, your attendees can click the link from the event details.

How to Create a Link to your Booking Page Using Paperbell

Paperbell is an all-in-one website and client management platform designed for coaches and other appointment-based service providers. It automatically creates a neat website and booking pages for your various packages based on your preferences.

To create a link to your Paperbell shop page, simply customize its URL. For example, your unique Paperbell link could look like this: https://paperbell.me/lisa. This link directs clients to your main booking page, where they can choose from your available services.

Paperbell also creates individual landing pages for each of your services so you can link to them directly. This lets you guide leads directly to the service or package they’re most interested in.

If you prefer to use a domain you own for your Paperbell pages, you can simply create a redirect in your domain registrar’s settings to your Paperbell page. This way, you can maintain a consistent brand experience while still taking advantage of all of Paperbell’s features.

Link Best Practices for Coaches

Keep things clear and user-friendly when you create links for your coaching website or booking page. Use concise, descriptive anchor texts that clearly indicate what the link leads to (e.g., “Book a Session” or “Explore Packages”).

Avoid using generic phrases like “Click here.” Also, ensure that links are easy to find and strategically placed, such as in prominent locations on your homepage or within key sections of your content, to guide clients toward taking action.

Common Linking Mistakes to Avoid

One common mistake is using broken or outdated links, which can hinder your lead-generation efforts. Another mistake is overloading your content with too many links, making it confusing for users.

Additionally, links should always lead to relevant pages; linking to unrelated content can make users feel lost. It’s also important to ensure that all links are mobile-friendly, as many clients will access your page from smartphones or tablets.

How to Test and Maintain Links

Regularly test your links to ensure they lead to the correct pages and work properly. Broken or incorrect links should be fixed immediately to avoid disruptions.

You can use tools like link checkers or browser extensions to automate the process of detecting and fixing any broken links.

It’s also important to monitor and update your links as your business evolves, like when you add new services or change your booking system, ensuring that all links remain relevant and functional.

Hyperlink FAQs

How Do You Generate a Link for a Website?

To generate a link, first find the web address you want to link to and copy it from the URL bar.

To add it to text, select the words you want to turn into a link, click the chain icon (usually found in the toolbar), paste the URL into the provided field, and click “Apply.”

When using code, enter the <a href=”URL“>link text</a> tag.

How Do You Copy a Link and Make It Clickable?

Copy the link by right-clicking it and selecting “Copy link address.” To make it clickable, paste the link into a message or webpage editor, and most platforms will automatically convert it into a clickable link.

How Do I Create a Shareable Link to a Website?

To create a shareable link, copy the URL from your browser’s address box or use a link-shortening service like Bitly to make it more concise. Then, share it via email, social media, or messaging apps.

How Do I Turn a URL Into a Hyperlink?

Many platforms will automatically make a URL clickable when you paste it. If not, highlight the text you want to link, then click the chain icon in the toolbar. Paste the URL into the link field and click “Apply.” You can also customize the text your link is tied to.

Streamline Your Coaching Business with Paperbell

Are you ready to take your coaching business to the next level?

Paperbell is a one-stop coaching website and client management platform designed for coaches. It creates a neat website for your brand and packages—without the need to nibble with themes, complex site builders, and third-party tools.

Paperbell also handles your bookings, payments, contracts, intake forms, packages, client information, and a lot more.
Try Paperbell for free today and set your coaching business up for success!