Do you want to grow your brand and land clients as a coach using social media, but feel exhausted by all the content creation?
Luckily, several social media platforms allow users to share content from one to the other. In some cases, you can do this instantly, and in others, only a few edits are necessary.
In this guide, we’ll walk you through the following:
- How to share a YouTube video on your Instagram profile or story
- The benefits of repurposing from YouTube to Instagram
- How to promote your content
How to Share a YouTube Video on Instagram
Follow the steps to post, link, and share your YouTube video on your Instagram.
How to Post a YouTube Video on Instagram Stories
You can’t directly repost a YouTube video on Instagram Stories. But what you can do instead is download your YouTube video to your phone and reformat it to fit on Instagram Stories.
It may sound daunting, but the process is quite simple. Follow these steps to do it:
- First, you’ll need to download your YouTube video. If it’s your video, find the original file you uploaded and access it on your phone using a file-sharing app like Google Docs or OneDrive.
- If you no longer have the original video, you can use a YouTube downloader app for mobile devices like TubeMate or YTD Video Downloader.
- Make sure to download the file in a format Instagram accepts (.mp4 or .mov).
- Using a free video editor or an AI video generator, resize your video to the aspect ratio of Instagram Stories (9:16). You can use iMovie if you have an iPhone or InShOt if you have an Android device.
- Cut one or more clips from your full-length video under 60 seconds (the current maximum length for Instagram stories).
- Open Instagram, tap on the plus sign to create new content and select Story from the options.
- Browse for your newly edited YouTube video among your phone’s files.
- Customize your story with text, stickers, or other features.
- Post your story!
How to Link to a YouTube Video on Instagram Story
What if you want to link to your entire video instead of sharing a snippet with stickers?
If you want to link to a YouTube video on your Instagram story, follow these steps:
- Open the YouTube video you want to share.
- Click the “Share” button below the video.
- Select the option to “Copy Link.”
- Open Instagram and tap on the plus sign to create new content, then select Story from the options.
- Select a photo as a background from your camera roll or tap on “Create” to add a color background for your story.
- Tap at the top and select “Link” with the chain icon.
- Paste the link into the “URL” section.
- Customize your story with text, stickers, or other features.
- Post your story!
How to Post a YouTube Video to Your Instagram Feed
Follow these easy steps if you want to post a YouTube video as an Instagram reel:
- First, you’ll need to download your YouTube video. If it’s your video, find the original file you uploaded and access it on your phone using a file-sharing app like Google Docs or OneDrive.
- If you no longer have the original video, you can use a YouTube downloader app for mobile devices like TubeMate or YTD Video Downloader.
- Make sure to download the file in a format Instagram accepts (.mp4 or .mov).
- Using a free video editor or an AI video generator, resize your video to the aspect ratio of Instagram reels (between 1.91:1 and 9:16). You can use iMovie if you have an iPhone or InShOt if you have an Android device.
- Cut one or more clips from your full-length video under 90 seconds (the current maximum length for Instagram reels).
- Open Instagram, tap the plus sign to create new content and select Post or Reel from the options.
- Browse for your newly edited YouTube video among your phone’s files.
- Customize your post with a caption, hashtags, and other features.
- Post your video and watch the engagement roll in!
Want to see an example? Here’s how embodiment coach Alyssa Nobriga shares her wisdom on Instagram with a clip from her YouTube video.
Benefits of Repurposing From YouTube to Instagram
Nowadays, there are many ways to gain followers or clients on social media. Your content doesn’t just reach people for its value and earns revenue if you know how to nurture viewers into buyers.
As a coach, you want to share your knowledge and expertise to help people live their lives in a positive way. But how will you get more clients from those efforts?
While createsocial media is largely about the social aspect, you also need to come up with good content to attract an audience of potential dream coaching clients.
Repurposing your YouTube content for Instagram is an excellent way to increase your reach and engage with your followers across multiple platforms.
Here are just a few of the ways you can benefit from repurposing your YouTube videos to Instagram:
Reach a New Audience
Even if you have a thriving YouTube channel, you may not have much of a following on Instagram.
By sharing your YouTube videos on Instagram, you can access a new audience that may not have found you yet.
Maximizing Your Content
Creating content is time-consuming, and it’s essential to get as much value out of each piece as possible.
Through your repurposed YouTube videos for Instagram, you can extend the life of your content and reach more people with the same content piece.
Instagram has a billion active monthly users, and your dream clients are likely to be among them.
Staying Top of Mind
Consistency is key when it comes to social media.
By sharing your YouTube videos on Instagram regularly, you’ll keep your brand top of mind for your followers, even if you haven’t had time to curate content specifically for Instagram.
Boost Engagement
Instagram is a highly visual platform.
So, sharing snippets of your YouTube videos on Instagram will grab the attention of your followers and encourage them to engage with your content.
To boost engagement, you can ask them questions, encourage them to tag a friend, or even run a contest.
Increase Brand Awareness
Your aim is to be known by the public to get more clients. Content repurposing will increase your brand’s visibility and awareness.
You can use Instagram’s hashtags to reach a wider audience and collaborate with other brands or influencers to expand your reach even further.
Showcase Your Personality
Instagram is an excellent platform for showcasing your personality and connecting with your followers on a more personal level!
Sharing behind-the-scenes footage or bloopers from your YouTube videos will give your followers a glimpse into your life and work and strengthen your connection with them.
Create a Consistent Brand Experience
Lastly, repurposing your YouTube content for Instagram creates a consistent brand experience across all your social media channels.
This will help you build a strong brand identity and make it easier for your followers to recognize and remember your brand.
So, if you’re not already repurposing your YouTube content for Instagram, what are you waiting for?
Promote Your Content
Now that you know how to share your YouTube videos on Instagram, it’s time to think about making the most of this strategy.
How Instagram users react to your posts depends on how well you promote them. Here are some of our suggestions to boost your YouTube video on Instagram.
Make a Teaser Video
A teaser video is a great tool to promote your most recent YouTube video on Instagram. Your followers will be intrigued by this sneak peek, which will encourage them to watch the entire video.
Slice Your Video
If you break down your videos into smaller chunks, you can create a series of Instagram reels with different scenes.
Pick the most exciting moments under 15 seconds to keep things engaging.
Use Hashtags
Use hashtags thoughtfully to boost exposure and attract a larger audience. Do your research and include 3-5 relevant tags in your posts.
You can also promote user-generated content and raise engagement by creating your own branded hashtag.
Cross-Promote
Don’t restrict your promotion efforts to Instagram alone; share your content on other social media networks, too!
To reach a larger audience, share them on channels like TikTok, Facebook, Twitter, and LinkedIn. You can also add a link to your Instagram bio to redirect followers to your YouTube videos, coaching services, or a landing page with multiple resources.
Engage Your Audience
Stay social with your audience by replying to their comments, direct messages, and mentions to establish a connection with them.
You can increase the number of shares and engagement with your content by responding to them and fostering a sense of community and loyalty.
Use Various Post Types
Try other types of posts, like behind-the-scenes glimpses into your coaching process or motivational quotes that inspire your followers.
This will keep your followers on their toes!
FAQ
Can I Share a Video From YouTube to Instagram?
Yes, you can share a YouTube video to Instagram by downloading it first and then uploading it to your Instagram account.
How Do You Share a YouTube Post on Instagram?
Download the YouTube video, then upload it to Instagram using the Instagram app or a third-party app to edit and post. Read our detailed tutorial above for the exact steps.
How to Turn a YouTube Video Into an Instagram Reel?
Download the video, use a video editing app or Instagram’s reel feature to format it, then upload it to your Instagram account as a reel.
Can You Cross-Post From YouTube to Instagram?
Direct cross-posting isn’t available, but you can download a YouTube video and manually post it on Instagram.
Establish Your Coaching Business Through Your Social Media Presence
Sharing your YouTube videos on Instagram is a great strategy to maximize your content and build an engaged community on multiple platforms.
However, it can be difficult to dedicate time to social media management while being weighed down by all the admin of your coaching business.
Luckily, Paperbell has got you covered! Designed for coaches by coaches, it handles your entire client management workflow.
From payments and bookings to contracts and in-take forms, this all-in-one tool runs your entire coaching business.
Grab your free account today to see how much time you can save each week.
Editor’s Note: This post was originally published in May 2023 and has since been updated for accuracy.
