How To Go Viral on Instagram and Fill Up Your Coaching Pipeline

how to go viral on instagram

Do you wonder how to go viral on Instagram and expand your reach as a life coach? You’ve come to the right place!

But hold on … going viral can be exciting, for sure – but it can also be overwhelming. 

You need to be fully prepared when your content unexpectedly takes off to handle the influx of attention and make the most of the opportunity.

In this guide, we’ll dig deep into the world of going viral on Instagram and discover how it can give your online presence a major boost as a life coach.

Explore what actually qualifies as viral content on Instagram and why it’s so important for your coaching business. 

Get ready to learn some game-changing strategies as we cover:

  • What is considered viral on Instagram
  • Why you’d want to go viral in the first place
  • How to go viral on Instagram with reels and posts
  • Preparing to go viral on a platform like Instagram

What Is Considered Viral on Instagram?

When we talk about going viral on Instagram, we’re referring to the phenomenon where your content gains significant attention in a short amount of time. 

It’s like a wildfire of engagement spreading across the platform, and it can have a tremendous impact on your online presence as a life coach.

Ever thought about how many views you need to go viral on Instagram? To give you a better idea, let’s talk numbers. 

If one of your posts suddenly receives thousands or even tens of thousands more likes than your average posts within just a few hours or days after posting – congratulations, you’ve gone viral! 

It’s a clear sign that your content has struck a chord with the Instagram community.

The following are a few key indicators that define viral content on Instagram.

Rapid growth in likes and comments

A viral post sees a sudden spike in likes and comments from users across the platform. It’s that moment when your notifications start blowing up with engagement.

how to go viral on instagram

The most commented Instagram post reached 43 million comments! Imagine if you got a number like that – what a boost to your name as a life coach!

High shareability

Viral content gets shared by many people through direct messages, stories, or reposts. It spreads like wildfire as users can’t resist sharing it with their own followers.

Increase in followers

Virality leads to an uptick in new followers interested in what you offer as a life coach – an excellent opportunity to expand your reach and connect with a broader audience.

Mentions by influencers or publications 

Influential accounts or media outlets noticing your viral content can amplify its reach. Getting a shoutout or mention from an influencer or publication can open doors to even greater exposure.

Now that we’ve covered what it means to go viral on Instagram, let’s discuss why life coaches must aim for this level of attention. 

Why Would You Want to Go Viral on Instagram?

Social media has made a significant impact on every business. It is a game-changer for everyone who wants to be known in their industry.

So, as a life coach with aspirations to grow your business, why not grab the chance to reach a wide audience that Instagram offers? 

This is one of the reasons we recommend sharing your TikTok videos and Youtube videos on Instagram.

It’s not just about the temporary thrill of fame. Actually, it can have long-lasting positive effects on your coaching business

There are compelling reasons why going viral on Instagram is highly beneficial for life coaches like yourself.

Boost brand visibility

When your content goes viral, it reaches a much larger audience than your usual posts. This increased visibility translates into greater awareness of your coaching services. 

People who may have never heard of you before suddenly take notice, and your brand becomes more recognizable in the coaching industry.

Grow your following

Going viral attracts a surge of new followers to your Instagram account. 

These new followers could turn into clients or become advocates for your coaching business. 

By expanding your reach and attracting a broader audience, you increase the chances of finding individuals who resonate with your coaching style and philosophy.

Show social proof

Viral content generates high levels of engagement, such as likes, comments, and shares. 

This social proof serves as evidence that you’re knowledgeable and experienced in your field. 

When potential clients see the engagement with your content, it builds trust and makes them more likely to believe in your expertise as a life coach.

Open new opportunities

Going viral can open doors to exciting partnerships with other influencers or businesses in the coaching industry. 

Influential individuals or organizations may take notice of your viral content and reach out to collaborate on projects or feature you in their initiatives. 

These opportunities can further enhance your credibility and expand your network.

Inspire others

As a life coach, your ultimate goal is to inspire and help others live their best lives. 

When your content goes viral, it has the potential to reach and impact a vast audience. 

Your wisdom, insights, and motivational messages can inspire people who may need guidance or encouragement. 

how to go viral on instagram

By going viral, you have a greater chance of positively influencing the lives of many individuals.

How to Go Viral on Instagram

So, we’re now down to the steps you need to take to go viral on Instagram, whether it’s for an Instagram reel or post.

The next topics will help you explore the strategies and techniques to help your content resonate with thousands of users and boost your online presence. 

From understanding what makes content go viral to creating captivating posts and maximizing engagement, you’ll learn how to take your coaching business to new heights. 

So, are you ready to learn how to go viral on Instagram overnight?

Let’s dive in and unlock the potential of Instagram virality and connect with a wider audience!

How to Go Viral on Instagram Reels

Life coaches, listen up. 

When it comes to going viral on Instagram Reels, there are several strategies you can employ to increase your chances of success. 

These are some of the effective techniques that can help your Reels content reach a wider audience and potentially go viral:

1. Grab attention in the first few seconds 

The beginning of your Instagram reel is crucial for hooking viewers. 

Use captivating visuals, engaging music, or an attention-grabbing intro to make people stop scrolling and watch your reel till the end.

2. Create entertaining and valuable content 

Make sure your reels are entertaining, informative, or both. 

how to go viral on instagram

Whether it’s sharing quick tips, demonstrating a skill, or providing valuable insights, focus on delivering content that resonates with your target audience and keeps them engaged.

3. Keep it short and snappy 

Reels are designed for short and sweet content, so keep your videos under 30 seconds. 

Capture attention quickly, convey your message concisely, and maintain a fast-paced editing style to retain viewer interest throughout the reel.

4. Leverage trending challenges and songs

Pay attention to the trending challenges and popular songs on Instagram Reels. 

Participating in these trends can increase the visibility of your content and make it more likely to be discovered by a larger audience.

5. Use eye-catching visuals and editing techniques

Instagram Reels provides various creative tools and effects to enhance your videos. 

Experiment with filters, text overlays, stickers, and transitions to make your content visually appealing and stand out. In addition, consider incorporating a video compressor to optimize your video file sizes without compromising on quality. This ensures that your content remains high-resolution and stunning while also being easy to upload and share.

6. Engage with viewers

Encourage viewers to engage with your reels by using interactive features such as polls, questions, or countdowns. 

Respond to comments, ask for feedback, and create a sense of community around your content.

7. Optimize your captions and hashtags

Craft compelling captions that complement your reels and encourage viewers to take action, such as liking, commenting, or sharing. 

Research relevant hashtags and include them in your captions to increase the discoverability of your content.

8. Share on other platforms

Extend the reach of your reels by cross-promoting them on other social media platforms or embedding them in blog posts or newsletters. 

Share snippets of your Instagram content on other social media channels like Facebook, Pinterest, and podcasts.

This multi-platform approach can attract viewers from different channels and increase the likelihood of your reel going viral.

How to Make a Post Go Viral on Instagram

Making a post go viral on Instagram is the goal of many users. It’s a great way to showcase your more polished, professional content and spark discussion.

While there’s no surefire formula for guaranteed virality, there are strategies you can employ to increase your chances. 

Here’s a guide on how to make a post go viral on Instagram:

1. Identify your target audience

Understand your target audience and what kind of content they are interested in. Tailor your post to cater to their preferences, needs, and desires. 

By creating content that resonates with your specific audience, you increase the likelihood of it being shared and gaining traction.

2. Create high-quality and unique content

Focus on producing visually appealing, high-quality content that stands out from the crowd. 

Whether it’s stunning photography, captivating graphics, or compelling videos, strive to deliver something that grabs attention and offers value. 

Notice how the following image uses contrasting colors as well as unique visual elements, such as circles and an audio bar:

how to go viral on instagram

Be original and bring a fresh perspective to your niche or industry.

3. Tell a story

Engage your audience by telling a story through your post. 

Captivate them with a narrative that evokes emotions, creates intrigue, or provides a unique perspective. 

Storytelling can be a powerful tool in making your post more shareable and memorable.

4. Use captivating captions

Craft attention-grabbing captions that complement your visuals. A compelling caption can add context, evoke emotions, or spark curiosity. 

Encourage engagement by asking questions or inviting users to share their thoughts in the comments.

5. Leverage trending topics and hashtags

Stay up to date with the latest trends and relevant hashtags on Instagram. Incorporate them strategically into your post to increase its visibility and discoverability. 

Tools like Display Purposes can help you find the right hashtags.

By aligning your content with popular conversations, you have a better chance of reaching a wider audience.

6. Engage with the community

Actively engage with your followers and the Instagram community. 

Respond to comments, DMs, and mentions promptly. Like and comment on other users’ posts, especially those within your niche. 

Building relationships and fostering a sense of community can lead to increased visibility and potentially more shares.

7. Collaborate with influencers or brands

Partnering with influencers or collaborating with brands in your industry can expose your content to a larger audience. 

Seek out relevant influencers or brands that align with your values and explore opportunities for partnerships or shoutouts.

8. Timing is key

Consider the timing of your post. Research shows that certain times of the day and days of the week may yield higher engagement rates. 

Experiment with different posting times and analyze the performance of your posts to identify the optimal timing for reaching your target audience.

9. Encourage sharing

Include a call-to-action in your post that encourages users to share it with their followers, such as “Tag someone who needs this advice.”

Whether it’s asking them to tag a friend who would enjoy the content or share it in their stories, explicit requests can increase the likelihood of your post being shared and going viral.

10. Analyze your performance

Use Instagram Insights or third-party tools like Later Analytics to track the success of your posts. Adapt your approach based on what brings you the most success.

Here are a few metrics to keep your eyes on:

  • Impressions: How many people saw your posts?
  • Engagement: How many people stopped the scroll, liked, shared, saved, or commented on your post?
  • Bio link clicks: If you have a link in your bio, how many people clicked it?
  • Story views: How many people saw each Story?

Remember, consistency is key when growing an engaged audience on Instagram. Keep posting regularly and engaging with followers while refining your content strategy for optimal results.

Be Prepared to Go Viral on Instagram

Becoming a sensation on Instagram has the power to transform the careers of life coaches, but it is essential to be ready for the unexpected surge in visibility and the influx of potential clients.

  • Update your bio and website: Make sure your coaching bio is up-to-date with relevant information about your services, credentials, and how clients can contact you. Also, ensure that your website is user-friendly and showcases what you offer.
  • Engage with new followers: Respond to comments or messages from new followers to build relationships and trust within your community.
  • Create consistent content: Keep producing high-quality content regularly to keep existing followers engaged while attracting even more potential clients.
  • Offer valuable resources: Share free resources like e-books or webinars related to life coaching topics to give back to the community while showcasing your expertise.
  • Plan ahead for increased demand: Going viral may lead to an increase in client inquiries – be ready. Consider using Paperbell’s scheduling tools to streamline appointment bookings and checkouts efficiently.

Boost Your Coaching Business by Going Viral on Instagram

Going viral on Instagram can be a big transformation for life coaches like you. 

Just imagine the huge opportunity that may come to your coaching business by implementing the strategies we listed in this guide – expanding your reach, attracting new clients, and establishing credibility in the coaching industry. 

With this guide, we hope you’ll be well-prepared to navigate the exciting world of viral content and make the most of the opportunities that come your way.

Struggling to create awesome Instagram content because of all the admin work in your coaching business? Simplify the way you run your coaching business with Paperbell.

Grab your free account today to give it a test run!

how to go viral on instagram

By Charlene Boutin
Charlene is an email marketing and content strategy coach for small business owners and freelancers. Over the past 5 years, she has helped and coached 50+ small business owners to increase their traffic with blog content and grow their email subscribers.
July 3, 2023

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