Do you want to grow your brand and land your clients as a coach using social media — but feel exhausted by all the content creation?
Luckily, several social media platforms allow users to share content from one to the other. In some cases, you can do this instantly — and in others, only a few edits are necessary.
In this guide, we’ll go over the benefits of repurposing content from Youtube to Instagram.
We’ll walk you through how to share a YouTube video on your Instagram profile or story.
Keep reading to find out:
- Benefits of Repurposing From Youtube to Instagram.
- How to Share a Youtube Video on Instagram Step-by-Step.
- How To Promote Your Content.
Benefits of Repurposing From Youtube to Instagram
Nowadays, there are many ways to gain followers or clients on social media. Your content doesn’t just reach people for its value but also earns revenue if you know how to nurture viewers into buyers.
As a coach, you want to share your knowledge and expertise to help people live their life in a positive way. But how will you get more clients from those efforts?
While a big part of social media is the social aspect, you also need to come up with good content to attract an audience of potential dream coaching clients.
Repurposing your Youtube content for Instagram is an excellent way to increase your reach and engage with your followers across multiple platforms.
Here are just a few of the ways you can benefit from repurposing your YouTube videos to Instagram:
Reach a New Audience
Even if you have a thriving Youtube channel, you may not have much of a following on Instagram.
By sharing your Youtube videos on Instagram, you can access a whole new audience that may not have found you yet!
Maximizing Your Content
Creating content is time-consuming, and it’s essential to get as much value out of each piece as possible.
Through your repurposed Youtube videos for Instagram, you can extend the life of your content and reach more people with the same videos.
Instagram has 1 billion active monthly users — and your dream clients are likely to be a part of that billion!
Staying Top of Mind
Consistency is key when it comes to social media.
By sharing your Youtube videos on Instagram regularly, you’ll keep your brand top of mind for your followers — even if you haven’t had time to curate content specifically for Instagram.
Boost Engagement
Instagram is a highly visual platform.
So, you’ll grab the attention of your followers by sharing snippets of your Youtube videos on Instagram. It will also encourage them to engage with your content.
You can ask them questions, encourage them to tag a friend, or even run a contest to boost engagement!
Increase Brand Awareness
One of your goals is to be known by the public to get more clients. Content repurposing will increase your brand’s visibility and awareness.
You can use Instagram’s hashtags to reach a wider audience and collaborate with other brands or influencers to expand your reach even further.
Showcase Your Personality
Instagram is a great platform for showcasing your personality and connecting with your followers on a more personal level!
Sharing behind-the-scenes footage or bloopers from your Youtube videos will give your followers a glimpse into your life and build a stronger connection with them.
Create a Consistent Brand Experience
Lastly, repurposing your Youtube content for Instagram can create a consistent brand experience across all your social media channels.
This will help you build a strong brand identity and make it easier for your followers to recognize and remember your brand.
So, if you’re not already repurposing your Youtube content for Instagram, what are you waiting for?
How to Share a Youtube Video on Instagram
Follow the steps below on how to post, link, and share your Youtube video on your Instagram!
How to Post a Youtube Video on Instagram Stories
You can’t directly repost a Youtube video on Instagram Stories. But what you can do instead is download your Youtube video to your phone and reformat it to fit on Instagram Stories!
It may sound daunting, but the process is quite simple. Follow these steps to do it:
- First, you’ll need to download your Youtube video. If it’s your video, find the original file you uploaded and access it on your phone using a file-sharing app like Google Docs or OneDrive.
- If you no longer have the original video, you can use a YouTube downloader app for mobile devices, such as TubeMate or YTD Video Downloader.
- Make sure to download the file in a format Instagram accepts (.mp4 or .mov).
- Using a free video editor, resize your video to fit the aspect ratio for Instagram Stories (1:1 or 9:16). You can use iMovie if you have an iPhone or InShOt if you have an Android device.
- Open Instagram and swipe right to access your story camera.
- Browse for your newly edited YouTube video.
- Customize your story with text, stickers, or other features.
- Post your story — it will appear in several 15-second clips!
How to Link to a Youtube Video on Instagram Story
What if you want to link to your entire video instead of sharing a snippet with stickers?
If you want to link to a Youtube video on your Instagram story, follow these steps:
- Open the Youtube video you want to share.
- Click the “Share” button below the video.
- Select the option to “Copy Link.”
- Open Instagram and swipe right to access your story camera.
- Tap the chain link icon to add a link to your story.
- Paste the link into the “Website” section.
- Customize your story with text, stickers, or other features.
- Post your story and encourage your followers to swipe up to watch the video!
How to Put a Youtube Video on Instagram in Your Feed
Follow these easy steps if you want to put a Youtube video on your Instagram feed instead of sharing it on your Stories:
- Open the Youtube video you want to share.
- Click the “Share” button below the video.
- Select the option to “Copy Link.”
- Open Instagram and tap the plus icon to create a new post.
- Paste the link into the “Caption” section of the post.
- Instagram will automatically pull in a video preview – you can edit this if you want.
- Customize your post with a caption, hashtags, and other features.
- Post your video and watch the engagement roll in!
Promote Your Content
Now that you know how to share your Youtube videos on Instagram, it’s time to think about how to make the most out of this strategy.
How Instagram users react to your posts depends on how well you promote them. Here are some of our suggestions to boost your Youtube video on Instagram.
Make a teaser video to promote your most recent Youtube video on Instagram
Your followers will be intrigued by this sneak peek, which will encourage them to watch the entire video.
Break down your video into smaller chunks
After breaking down your videos, you can then create a series of Instagram posts showcasing different content scenes.
This will make it more interesting and simple to understand.
To boost exposure and attract a larger audience, use hashtags carefully
Do your research and include relevant hashtags in your Instagram posts.
You can also promote user-generated content and raise engagement by creating your branded hashtag.
Don’t restrict your promotion efforts to Instagram alone
Share your content on other social media networks, not just Instagram!
To reach a larger audience, share them on websites like TikTok, Facebook, Twitter, and LinkedIn.
Engage your audience
Stay social with your audience by replying to their comments, direct messages, and mentions to establish a connection with them.
You can increase the number of shares and engagement with your content by responding to them and fostering a sense of community and loyalty.
Use a mixture of post types
Try other types of posts, like behind-the-scenes glimpses into your coaching process or motivational quotes that inspire your followers.
This’ll keep your followers on their toes!
Establish Your Coaching Business Through Your Social Media Presence
Remember, while sharing your Youtube videos on Instagram is a great strategy, you need to put some effort into your content to reap the benefits.
With a well-rounded strategy, you’ll be able to build a robust and engaged community on both Youtube and Instagram!
But it’s difficult to dedicate time to grow your social media following when you’re weighed down by all the admin tasks for your coaching business.
Luckily, Paperbell has got you covered! Designed for coaches (and by coaches), you can run your entire coaching business on this app the crazy-simple way.
Grab your free account today to see how much time you can save each week.
