How to Share Reels on Facebook: A Life Coach’s Guide

how to share reels on Facebook

If you want to expand your reach and gain more coaching clients, try this strategy to boost your brand — share your reels on Facebook!

Instagram or IG reels are short, engaging videos that have taken social media by storm. 

Imagine how you can use them to increase your visibility and brand awareness when posting on Facebook.

Want to explore this awesome and quick way to reach your goals as a coach?

Keep reading and learn how to do it as we provide a step-by-step guide and some tips to create content on Instagram Reels:

  • Can You Share a Reel on Facebook?
  • Benefits of Sharing Reels to Facebook
  • How to Share Reels on Facebook

Can You Share a Reel on Facebook?

As a life coach, you’re always seeking out ways to broaden your online presence and connect with more prospective clients

Nowadays, one of the most effective methods is by sharing engaging content on social media platforms like Facebook. 

It allows you to simultaneously publish your captivating coaching content across the platforms.

But can you share Instagram’s popular short-form video format, Reels, directly to Facebook? 

The answer is yes!

Mastering effective Reel sharing on Facebook equips you to unlock the full potential of these popular social media tools for promoting your life coaching business.

Benefits of Sharing Reels to Facebook

how to share reels on facebook

Sharing Reels on Facebook can be a game-changer for life coaches as it greatly impacts the business when it comes to gaining an online audience.

Here, you can showcase your expertise, share insights, and connect with interested clients by leveraging this popular feature.

The following are some key benefits of sharing Reels on Facebook:

  • Increased visibility: With millions of users scrolling through their feeds daily, posting Reels increases the chances of reaching a wider audience.
  • Better engagement: As short-form video content is highly engaging by nature, viewers are more likely to interact with your posts through likes, comments, and shares.
  • Showcase personality: Reels allow you to present yourself authentically while giving potential clients a glimpse into your unique coaching style.
  • Cross-platform promotion: Since Instagram also supports Reel sharing, cross-posting between platforms helps expand your reach even further.

Exploring the advantages of sharing reels on Facebook can help you reach a broader audience and enhance engagement. 

To optimize your success with this strategy, let’s explore how to share reels on Facebook effectively.

How to Share Reels on Facebook

Wondering the exact method for how to share a reel from Instagram to Facebook?

Share your Instagram Reels on Facebook and expand your online presence by following the simple steps we listed below.

  1. Create an Instagram Reel. If you haven’t already, start by creating a captivating reel that showcases your coaching expertise. 
  2. Select the “Share” option. Tap the share icon located at the bottom of your reel.
how to share reels on Facebook
  1. Edit settings and captions. Before sharing, make sure to optimize your reel with relevant hashtags and captions. Learn more about this in our section on Optimizing Your Reel for Maximum Reach.
  2. Choose where to share it. Underneath “Also post,” toggle on “Facebook.” This will automatically share your reel both on Instagram and as a video post on Facebook when published.

Note: Make sure that your accounts are linked. If not yet connected, follow instructions from Facebook’s Help Center: “Linking Your Accounts.” 

Now, watch as engagement grows across platforms.

Using reels to connect with your viewers and create a lasting impression on them is an effective tactic that’s also time-savvy!

Tips to Create Engaging Content In Your Reels

Do you find it difficult to create captivating content in your Reels? Need reliable strategies to come up with the best ideas for your short videos?

Let’s tackle the best tips you can apply the next time you’re in content creation mode.

Create Engaging Content for Your Reels

When you’re a life coach, you have to create content that makes people want to listen.

Creating engaging content for your reels will inspire them to follow you.

Here are some tips for creating engaging Reels:

  • Tell a story: Share personal experiences or client success stories that showcase your coaching skills and expertise.
  • Educate and inform: Offer valuable insights, tips, or advice related to personal growth, mindset shifts, goal-setting strategies, etc. You can also share snippets from your coaching sessions as long as you have permission from your clients.
  • Showcase testimonials: Feature happy clients sharing their positive experiences working with you. This helps build trust with potential clients who may be considering hiring a life coach.
  • Add visuals: Use eye-catching images or animations to make your Reel stand out in users’ feeds. With tools like Canva, you can design visually appealing graphics without any design experience.

To get inspired by other successful life coaches on Instagram Reels, check out accounts like @melrobbinslive (Mel Robbins), @jayshetty (Jay Shetty), and @marieforleo (Marie Forleo)!

You can even check out Paperbell’s reels on Instagram!

Next, let’s talk about how to optimize your reel by following best practices and using social media platforms effectively.

Optimize Your Reel for Maximum Reach

It’s important to optimize your reels so they reach the widest audience possible.

Here are some tips that will help you achieve maximum visibility and engagement:

  • Choose relevant hashtags: Incorporate popular and niche-specific hashtags related to life coaching or personal development in your captions to make your content discoverable by potential clients.
  • Create captivating captions: Write concise yet engaging captions that encourage viewers to take action, such as visiting your website or booking a session with you through Paperbell.
  • Add a call-to-action (CTA): Include a clear CTA directing viewers toward the next step they should take after watching your Reel!
  • Cross-promote on other platforms: Share snippets of your Reels on other social media channels like Facebook and Twitter, linking back to Instagram, where they can view the full video and follow you for more content.

Incorporating these optimization strategies into each of your Reels will not only boost their reach but also attract more prospective clients who resonate with what you have to offer as a life coach.

By promoting it across multiple platforms, you can maximize its potential and extend its reach even further.

Promote Your Reel Across Multiple Platforms

As discussed, it’s essential to promote your reel across various social media platforms. 

By doing so, you’ll increase the chances of reaching a wider audience and ultimately grow your online coaching business.

How to promote your Reels on Instagram

Since Instagram is where Reels originated, make sure to share your content on this platform as well. 

You can easily cross-post your Facebook Reel by selecting “Share to Instagram” when publishing.


Use Twitter to share a link to your Facebook Reel along with an engaging caption that entices users to click through and watch. 

Don’t forget to include relevant hashtags.


Consider repurposing your Reel into a longer video format for YouTube. 

This will allow you to dive deeper into topics and provide additional value for viewers who may be interested in learning more about what you have to offer as a life coach.

In addition, consider sharing links or embedding videos in blog posts or newsletters, giving readers even more reasons why they should work with you. 

Or, if your video is shorter than 60 seconds, you can repurpose it into a Youtube Short!

Remember: consistency is key when promoting content across multiple channels; keep up-to-date on current trends while staying true to your brand.

FAQs on How to Share Reels to Facebook

Do you have questions on how to share reels on Facebook? Here are some frequently asked questions with answers that could help you.

Can I share someone else’s Instagram reel on my Facebook page?

You can only share someone else’s public reel if they’ve allowed others to reshare their content. If this is the case, simply click the “Share” button below their video and select “Facebook Page.”

how to share reels on Facebook

Here‘s more information from the Instagram Help Center about sharing other people’s posts.

Do I need a separate app or tool for sharing reels on Facebook Pages?

No, you don’t need any additional tools or apps. 

Simply log into your business’s Facebook page through the app or website and follow the same steps as above when sharing an Instagram reel from your personal account.

Why should I consider using short videos like reels instead of just posting regular photos or updates?

Because they offer higher engagement rates than traditional text-based posts. 

Short videos like reels allow you to showcase more personality while giving followers quick and easy-to-digest content. 

They’re also more likely to be shared, which can help you reach a larger audience.

Can I schedule my reel posts on Facebook?

Yes, scheduling your reel posts in advance can save time and ensure consistency in your social media strategy. 

You can use Facebook’s built-in scheduler or third-party tools like Hootsuite or Buffer to plan your content calendar ahead of time. There are also other social media management tools that go beyond scheduling.

If you’re having trouble sharing, make sure you’re using the latest version of the Instagram app and that your Facebook account is up to date.

Repurpose Your Reels For Facebook And More

Sharing Instagram reels on Facebook is a great marketing strategy to help you build your audience to gain new clients.

However, to reach your goal, always remember that consistency is key when it comes to social media marketing.

So, keep experimenting with different types of content until you find what works best for you!

Do you want to simplify the administrative aspects of your coaching business? With Paperbell, you can experience the ease of running your coaching business, the crazy simple way.

Claim your free account today!

how to share reels on Facebook

By Charlene Boutin
Charlene is an email marketing and content strategy coach for small business owners and freelancers. Over the past 5 years, she has helped and coached 50+ small business owners to increase their traffic with blog content and grow their email subscribers.
June 16, 2023

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