How To Go Viral on Facebook: 8 Strategies That Work for Life Coaches

how to go viral on facebook

As a life coach, it’s crucial to master the art of creating viral content on Facebook to effectively connect with your target audience and expand your reach.

With the ever-growing competition among social media platforms, how can you ensure that your content stands out and becomes viral?

In this blog post, we’ll explore the key elements that contribute to content going viral and provide real-life examples of successful Facebook posts. 

Our comprehensive guide aims to uncover the secrets behind significantly impacting today’s digital landscape. So, let’s jump right in!

Get ready to learn:

  • How many views it takes to go viral on Facebook
  • How to go viral on Facebook
  • 5 viral facebook posts by life coaches that can help boost your visibility

How Many Views Does It Take to Go Viral on Facebook?

You may dream of going viral on Facebook as a life coach to reach a wider audience and attract more clients. But what does it take to achieve virality? 

There isn’t a specific number of views required to be considered “viral” as it varies depending on the context. 

However, achieving hundreds of thousands or millions of Facebook views within 24-48 hours can generally be classified as going viral.

But don’t be discouraged if your posts aren’t hitting those numbers right away. 

Creating content that resonates with your target audience and inspires them to share it is key to achieving viral success. 

In fact, even a few thousand shares can significantly increase your visibility as a life coach.

You can also consider that virality is a matter of perspective. For instance, a high-profile coach like Tony Robbins will consider 100 comments as a failure. But if you’re a brand new coach with few followers, getting 100 comments could be considered viral compared to your usual content!

The importance of engagement

Instead of solely focusing on view counts, why not pay attention to the level of engagement your posts receive? 

High levels of likes, comments, and shares are strong indicators that you’re connecting with your audience and providing valuable content they enjoy consuming.

You can also track how many conversations each post has generated. After all, likes don’t pay the bill. But DM conversations that lead to genuine relationships can lead to paying clients.

Achieving virality through relatability

To increase the chances of going viral on Facebook as a life coach, create content that speaks directly to the challenges and aspirations faced by your ideal clients. 

Share personal stories or insights from coaching sessions (with permission) that showcase how you’ve helped others overcome obstacles in their lives.

These real-life examples will give potential clients a glimpse into the transformative power of coaching.


For instance, Jay Shetty’s post about purpose and passion covers a topic nearly anyone can relate to:

how to go viral on facebook

After all, who doesn’t want to live a full filled with passion and purpose?

By creating relatable content that connects with your audience and encourages them to engage, you’ll increase the likelihood of going viral on Facebook – even if it doesn’t reach millions of views overnight.

Here’s a tip to know what your audience is struggling with: 

Ask them!

A post asking what would be most helpful to hear from you is not only a great research post, but can even turn into a viral post in and of itself.

How to Go Viral on Facebook

Going viral on Facebook as a life coach can be an incredible way to reach new clients and grow your coaching business. 

If you’re aiming to hit the viral jackpot, creating content that truly inspires a broad audience is crucial. 

Here are the steps you need to help you increase your chances of going viral.

1. Create shareable content

When it comes to increasing your chances of going viral, the key is to create content that really hits home with your target audience and gets them excited to share it with their friends. 

It could be anything from inspiring quotes that lift their spirits to personal stories that they can relate to. Specifically, text to video AI tools can take these quotes and stories and turn them into captivating videos that are even more shareable.

It can be helpful tips that make their lives easier or even engaging videos that capture their attention.

2. Use eye-catching visuals

Images and videos often outshine text-only posts when it comes to grabbing attention and generating engagement on social media

To increase the performance of your posts, use high-quality photos or graphics and make sure they’re relevant to the message you want to convey.

Try a variety of types of images to see what sticks! For instance, you can try:

  • Selfies
  • Behind-the-scenes photos of your work
  • Quote images
  • Relevant, eye-catching stock photography with text layered on top

Remember there’s no winning recipe for a viral post, so don’t be afraid to experiment with new types of visuals!

3. Craft compelling headlines

A captivating headline is a game-changer when it comes to grabbing users’ attention as they scroll through their newsfeeds. 

Make sure it’s clear, concise, and intriguing enough to pique the interest of someone who knows nothing about your coaching services. 

For example, take a look at sales coach Nathalie Bullen’s headline for this post:

how to go viral on facebook

Not only is it loud and clear, but it speaks to a huge pain point her audience struggles with. It also describes the cost of that pain point — in this case, $20,000 a month.

4. Leverage trending topics

Keep an eye out for popular trends related to life coaching or personal development to increase the views and shares of your content. 

Identify these popular topics more effectively by exploring Facebook Reels hashtags. This approach helps pinpoint what’s currently capturing the audience’s attention, enabling you to tailor your content to these interests.

Joining these conversations early on can tap into the interest and engagement of users who are already intrigued by the topic.

5. Promote engagement

Engaging your followers and encouraging their participation is key to boosting likes, comments, and shares on your social media posts. 

Ask questions, request feedback, or invite your audience to actively participate and share their thoughts. Responding promptly will show that you value their input while also boosting your visibility in others’ feeds. 

6. Collaborate with other coaches

To give yourself a head start in reaching virality status, consider collaborating with other coaches or influencers within the industry. Share each other’s content, tag one another, or even create joint posts or videos to expand your reach.

Let’s take a look at this example from two coaches, Cheryl Woodhouse and Caleigh Grant Bell.

For a few weeks, both of these coaches promoted parallel topics and offers. And each made it clear that you wouldn’t want to miss what the other was saying.

Here was Caleigh’s post promoting Cheryl:

how to go viral on facebook

You can find someone who isn’t a direct competitor, but who has a similar audience to you and do something like this as well!

7. Maintain consistency

Keep a regular posting schedule so users know when to expect new content from you. 

Consistently posting valuable content builds trust with your followers, encouraging return visits and increasing the likelihood of content being shared.

8. Boost your reach through ads

In addition to creating shareable content, you can also try paid advertising options like Facebook Ads

This allows you to target specific demographics and interests, increasing the likelihood of reaching people who are interested in your coaching services.

Plus, if you’ve got a particularly good post that received great engagement (and even paid clients) organically, you can expand its reach without creating new content!

5 Viral Facebook Posts by Life Coaches That Can Help Boost Your Visibility

Achieving viral status on Facebook can greatly improve your visibility as a life coach.

By analyzing some of the most successful viral posts from life coaches, you can learn valuable lessons to apply to your own content strategy. 

Let’s explore the following five examples of viral Facebook posts by life coaches that generated massive engagement.

The power of vulnerability

Brene Brown’s post about her struggle with vulnerability has touched thousands because it was raw, honest, and deeply personal. 

While the content is a Ted Talk, several coaches share it on Facebook as well.

how to go viral on facebook

Sharing authentic stories helps build trust and connection with your audience. For instance, when was a time you experienced failure or did something wrong? And what have you learned from it?

Inspiring quotes

Motivational quotes often go viral due to their shareable nature. For example, Mel Robbins’ quote post, “You’re one decision away from a completely different life,” received over 6.1k likes and 1.5k shares:

how to go viral on facebook

Actionable tips

Providing practical advice is another way to create engaging content. Jay Shetty, a life coach who has the most viewed Facebook post, offers tips for improving mental health during quarantine, which went viral because it addressed an immediate need for many people during the pandemic.

how to go viral on facebook

Live videos

Live videos are an effective way to engage with your audience in real-time. Below is another post from sales coach Natalie Bullen, who frequently goes live to dive deeper into topics her audience previously engaged with.

how to go viral on facebook

Remember that consistency is vital when it comes to content creation. Keep experimenting with different types of content until you discover what connects best with your audience.


What kind of posts go viral on Facebook?

Any type of content can go viral on Facebook. However, here are some examples that are particularly popular on this platform:

  • Inspirational stories or quotes
  • Funny memes or videos
  • Educational articles or infographics
  • Trending news topics
  • User-generated content (e.g., testimonials)

How important is timing when it comes to posting content?

Posting at the right time increases the likelihood of your content being seen and engaged with by your target audience. 

But there’s no “perfect” timing to post on Facebook to go viral, because it all depends on your audience!

For example, if you live in Autralia but serve a primarily North American audience, you wouldn’t post at the same time as if you were targeting an Australian audience.

Understanding your audience’s habits and behaviors, such as when they are most active on the platform, allows you to strategically schedule your posts for optimal visibility.

What are some common mistakes to avoid when trying to go viral on Facebook?

To avoid common mistakes when aiming for viral success on Facebook, prioritize originality, relevance to your audience, and visually appealing content. 

Engage with your audience, actively promote your posts, analyze performance, and maintain consistency in your posting strategy.

And most importantly — don’t steal other people’s content! While you can use other people’s content to inspire your own, you should always give credit when doing so. And it’s always better to ask for permission first.

Boost Your Coaching Business by Going Viral on Facebook

There’s no magic in achieving the number of views needed to go viral, but continuously refining your approach can increase your chances of achieving viral success.

With the right strategy and tools, you can boost your reach and make a bigger impact as a life coach.

So, go ahead and unleash your creativity, connect with your audience, and let the viral wave carry your coaching business to new heights!

Ready to streamline every aspect of running a successful life coaching business online? Visit Paperbell’s website for more information and sign up for a free trial today.

how to go viral on facebook

By Charlene Boutin
Charlene is an email marketing and content strategy coach for small business owners and freelancers. Over the past 5 years, she has helped and coached 50+ small business owners to increase their traffic with blog content and grow their email subscribers.
July 7, 2023

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