16 Strategies to Go Viral on TikTok and Grow Your Coaching Business

how to go viral on tiktok

Ready to unlock the secret to going viral on TikTok as a life coach

TikTok, with its millions of users worldwide, holds incredible potential for those who can crack the code of viral success. But it can be incredibly frustrating to be stuck at 200 views or under for every video you publish!

Today, we’ll unravel the intricacies behind the TikTok algorithm and reveal the strategies that countless creators have used to skyrocket to stardom so that you can finally reach a bigger audience.

Imagine the moment you discover one of your videos has achieved viral status – what an exhilarating feeling!

We’ll guide you on what happens when your content goes viral and how being prepared for it can maximize its impact on your coaching business. 

Keep reading to discover the following:

  • What does it mean to go viral on TikTok?
  • How to go viral on TikTok?
  • What happens if you go viral on TikTok?
  • Get ready to go viral on TikTok

What Does It Mean to Go Viral on TikTok?

If you want to know what it means to go viral on TikTok, imagine this: you post a video on TikTok, and within a blink of an eye, it becomes a sensation!

Thousands of views, likes, comments, and shares start pouring in, and before you know it your video has taken the platform by storm.

That, my friend, is what it means to go viral on TikTok.

It’s when your video content captures the attention of millions of users and becomes the talk of the town, attracting an influx of views, likes, comments, and shares.

So what kind of content has the potential to go viral on TikTok? Let’s take a look at some examples:

  • The “Renegade” dance challenge: A popular trend where users perform a specific set of dance moves to the song “Lottery” by K Camp.
  • #BussItChallenge: Users transition from their everyday clothes into more glamorous outfits while dancing to the song “Buss It” by Erica Banks.
  • Motivational speeches or stories: Life coaches sharing personal experiences or advice that resonates with viewers often gain traction quickly.

Now, let’s talk about how you can increase your chances of going viral on TikTok. 

By creating engaging content, participating in trends, using relevant hashtags, and cross-promoting on other platforms, you’ll be well on your way to unlocking the viral success that TikTok offers. 

Get ready to take the TikTok world by storm!

How to Go Viral on TikTok

Going viral on TikTok takes time, effort, and consistency in producing quality content that resonates with viewers. 

If you’re eager to expand your reach, attract new clients, and create waves within the TikTok community, try out different strategies to discover what works best for you as a life coach.

The following are tips on how to go viral on TikTok.

1. Grab the audience’s attention from the start

Craft a compelling opening that immediately captivates your audience’s interest. 

Whether it’s an intriguing question, a visually stunning moment, or an unexpected twist, make sure your video has a strong hook that entices viewers to keep watching.

One way to do this is by adding a title to your video, like this “Advice From a Life Coach” video:

how to go viral on tiktok

A title immediately tells people what the video will be about. It hooks people into your video and gives them a reason not to scroll away.

In the above example, the title will catch the attention of people who trust life coaches and who seek their advice!

2. Create engaging content

Focus on topics that are relevant to life coaching. 

Use storytelling techniques and share real-life examples that resonate with viewers and make them feel understood and inspired. Remember, authenticity is key!

3. Optimize for the algorithm

Catch the attention of your audience in the first few seconds to encourage them to watch the entire video. Use tools like TikTok analytics to gather insights on performance metrics and engagement. This data can help identify popular content and ideal posting times to further optimize your strategy for success on TikTok.

Additionally, use popular hashtags related to life coaching and personal growth to increase your content’s discoverability

4. Leverage trends and challenges

TikTok is all about trends and challenges. 

Keep an eye on what’s hot and happening on the platform and find creative ways to incorporate those trends into your content while staying true to your coaching niche.

You can go to the Search section to see currently trending topics. You can also sign up for TikTok’s business newsletter to receive the latest info about the culture on the platform.

5. Collaborate with other creators

Two heads are better than one, right? Team up with other TikTokers by creating duets or joint videos together.

Collaboration not only brings fresh ideas to your content but also exposes you to a wider audience through your collaborators’ followers.

6. Promote across platforms

Don’t limit yourself to TikTok alone. Promote your TikTok account and videos through various social media channels like Instagram, Facebook, and LinkedIn. Utilize social media tools like Meetedager, Sprout Social, or Hootsuite alternatives for efficient multi-channel scheduling.

Share snippets of your content or TikTok profile through a scannable QR code, tease upcoming videos and encourage your followers on other platforms to check out your TikTok content.

7. Engage with the community

TikTok is a social platform, so it’s best to engage with the community. Interact with other users by responding to comments, liking their content, and following relevant accounts.

Building relationships and actively participating in the TikTok community can increase your visibility and attract more engagement.

8. Enhance your content with trending sounds

Try to explore a vast library of music and styles, including chart-topping tracks, to add a polished touch to your videos. 

You can also incorporate your own unique audio. When others use your music, it boosts your visibility and expands your reach.

9. Post new content regularly

If you want to establish a strong TikTok presence, you must share quality content regularly. Consistency is key to keeping your audience engaged and maintaining momentum on the platform.

Consistently sharing new content on TikTok increases your visibility and stays on the radar of your followers. 

Remember, the TikTok algorithm favors active accounts. So, the more you post, the more opportunities you have to reach a wider audience!

10. Find the best time to post on TikTok

To maximize visibility and engagement, determine the optimal time to post on TikTok. 

You can try these suggestions:

  • Understand your audience’s behavior
  • Use TikTok analytics
  • Experiment with different posting times
  • Consider time zones
  • Adapt your strategy based on gathered insights

By monitoring your audience’s online behavior and experimenting with different posting times, you’ll be able to find the sweet spot that maximizes your reach and engagement on TikTok.

What Happens If You Go Viral on TikTok?

When a TikTok video goes viral, it means that it rapidly gains an enormous number of views, likes, comments, and shares, rapidly spreading across the TikTok community. 

It can be a game-changer for a life coach like you, bringing in new clients and boosting your online presence!

The impact of going viral can be far-reaching, exposing your content to a massive audience, and potentially reaching millions or even billions of users.

If a life coach goes viral on TikTok, it can have several specific outcomes and implications for their career. Let’s explore each one below!

1. Increased exposure

Going viral on TikTok provides a significant boost in your exposure as a life coach and allows you to reach a much larger audience beyond your existing client base. 

Your viral video may appear on the “For You” page, potentially reaching millions of viewers and leading to an influx of followers.

2. Establishing credibility and expertise

When your video resonates with a large audience and starts circulating rapidly, it’s because people find value in what you’re saying. It’s like a virtual endorsement from the TikTok community.

This viral video becomes a powerful showcase of your knowledge, insights, or practical advice, making you more credible in the eyes of viewers and potential clients. 

3. New client inquiries

Picture this: someone watches the viral video and feels inspired or motivated by what you shared. They think, “Hey, this person really gets me, and I want his/her help in my own life.” 

So they reach out and become a new client. This influx of clients can significantly expand your client base and give you the opportunity to make a positive impact on more lives.

Just look at how many people relate to this video – you can see from the comments that this resonates with a ton of TikTok users. If this coach were to post a video later telling people she’s opening spots for coaching sessions, these people would be more likely to trust her now that they’ve seen she understands them.

how to go viral on tiktok

4. Potential collaborations

TikTok opens up exciting branding opportunities if your content becomes viral. Companies or organizations might approach you for partnerships, collaborations, or endorsements. 

It’s like a door opening to additional income streams and a chance to raise your profile even higher. 

What’s more, it provides increased visibility and recognition in your industry, solidifying your position as a trusted authority.

5. Serving as an educational resource

As a life coach, you have the power to inspire people to dive deeper into personal development, mindset, goal-setting, and other areas that you specialize in. It’s like the video sparks a thirst for knowledge and growth!

You can leverage your viral success to create and share more educational content and courses or write books. This expands your impact and reach, allowing you to empower and educate more people.

6. Elevated social influence

Going viral on TikTok can give you, as a life coach, a significant social influence within the TikTok community and beyond.

Your recognition as an influential figure can lead to opportunities like speaking engagements, media appearances, or collaborations with other thought leaders. 

It’s like your voice becomes amplified, allowing you to inspire and motivate on a larger scale.

Get Ready to Go Viral on TikTok

how to go viral on tiktok

Going viral on TikTok as a life coach is an incredible opportunity that can bring a wave of attention and potential clients your way.

However, note that the effects of viral success can vary.

While some creators experience sustained growth and recognition, for others, the viral moment may be short-lived. 

That’s why maintaining a consistent and engaging presence on TikTok is crucial for long-term success. Just remember to stay dedicated and adapt to the ever-changing landscape of social media.

To make the most of this opportunity, be prepared and have a solid strategy in place.

1. Create a strong profile

Ensure that your TikTok profile is polished and professional, including a clear bio explaining who you are as a life coach, what services you offer, and how people can get in touch with you.

For example, look how Elevate With Eleanor describes the ideal outcome she helps her clients with:

how to go viral on tiktok

2. Analyze performance 

Pay attention to the types of content that resonate best with your audience and adapt your future posts accordingly while staying relevant amidst evolving TikTok trends.

3. Define your niche 

Clarify your target audience and the specific niche within life coaching that you specialize in. This will help you tailor your content and messaging to resonate with the right viewers who are most likely to become potential clients.

For example, High Impact Club specializes in parenting coaching, and they make this fact clear in their bio and videos:

how to go viral on tiktok

4. Showcase your expertise

Share valuable insights, tips, and actionable advice related to your niche through your TikTok content. 

Position yourself as an authority in your field to build trust and credibility with your audience.

5. Develop a content strategy

Plan your content in advance, focusing on topics that align with your niche and address the needs and interests of your target audience. 

Mix educational, inspirational, and entertaining content to keep viewers engaged!

6. Have a clear call-to-action (CTA)

In your videos and profile, clearly communicate how interested viewers can take the next step to work with you as a client (such as booking a free consultation session). 

Whether it’s directing them to your website, a consultation form, or providing your contact information, make it easy for potential clients to reach out!

Viral success is not guaranteed to last forever, and maintaining a consistent and engaging presence is crucial for long-term success on TikTok.

Regardless, going viral on TikTok has the potential to significantly boost your presence and offer exciting possibilities within the TikTok community.


How does the TikTok algorithm work?

The TikTok algorithm works by showing videos based on user preferences and interests. 

The app uses machine learning technology to analyze user behavior such as likes, comments, shares, watch time, and saves – then recommends videos they are likely interested in watching next. 

Achieving success with this algorithmic approach requires consistency in creating high-quality content that resonates with viewers’ tastes.

What strategies should I use to create high-quality content?

  • Create engaging videos that connect emotionally with your target audience
  • Incorporate trending music or sounds into your videos
  • Add captions/subtitles so people can understand what you’re saying even when the sound is off
  • Showcase how-to’s related to self-improvement topics like mental health or personal development

How often should I post videos?

You should aim to post regularly, at least once a day. Consistency is key when it comes to building an audience on TikTok.

What are some popular trends or challenges that can help me go viral?

  • Hashtag challenges: Encourage users to participate in your challenge and create their own content using the hashtag you created.
  • Trending audio/sounds: Use trending sounds or music in your videos.

How many views does it take to go viral on TikTok?

Generally, if your video gets 500,000 views or more, you’ve gone viral!

Boost Your Coaching Business with Paperbell

If things start taking off after going viral on TikTok, turn to Paperbell for help managing your coaching business.

With Paperbell handling all the tricky moving parts of running a successful life coaching business, you’ll be free to focus on what matters most – helping people transform their lives through your expertise and guidance.

So, are you ready to go viral on TikTok? Paperbell provides beautiful coaching packages to help you manage your growth and streamline your coaching business.

Here’s how Paperbell can help you:

  • Scheduling made easy: Clients can book sessions directly through your website with Paperbell’s built-in calendar integration.
  • Billing and invoicing: Accept payments seamlessly with secure payment processing options.
  • Create professional packages: Showcase your coaching services with customized packages tailored to different client needs.
  • Email automation: Keep communication flowing smoothly with automated email reminders and follow-ups.
  • Digital product sales: Use Paperbell’s digital product feature to sell e-books or video courses.

Sign up today and see how Paperbell can help you manage your coaching business more efficiently. 

Boost Your Coaching Business by Getting Viral Success on TikTok 

Harnessing the power of viral success on TikTok can be a game-changer for you as a life coach. With its vast audience and potential reach, TikTok offers an incredible platform to showcase your expertise, connect with a broader audience, and attract potential clients. 

By consistently applying the tips we discussed above, you can increase your chances of going viral and experiencing significant growth in your coaching business. 

So, embrace the possibilities that TikTok offers, adapt your strategy, and watch as your coaching business thrives with the power of viral success on this dynamic platform.

Streamline the admin side of your coaching business with Paperbell so you can focus more on your goals – simple and easy! Try it for yourself by grabbing your free account.

how to go viral on tiktok

By Charlene Boutin
Charlene is an email marketing and content strategy coach for small business owners and freelancers. Over the past 5 years, she has helped and coached 50+ small business owners to increase their traffic with blog content and grow their email subscribers.
July 5, 2023

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