Ready to unlock the secret to going viral on TikTok as a life coach? 

TikTok, with its millions of users worldwide, holds incredible potential for those who can crack the code of viral success. But it can be incredibly frustrating to be stuck at a few views per video.

In this guide, we’ll explore the TikTok algorithm and reveal the strategies that countless creators have used to skyrocket to stardom so that you can finally reach a bigger audience.

Imagine the moment you discover one of your videos has achieved viral status—what an exhilarating feeling!

We’ll guide you on what happens when your content goes viral and how being prepared for it can maximize its impact on your coaching business. 

Keep reading to discover:

• What it means to go viral on TikTok
• How to go viral on TikTok
• What happens if you go viral on TikTok?

What Does It Mean to Go Viral on TikTok?

Imagine this: you post a video on TikTok, and within the blink of an eye, it becomes a sensation.

Thousands of views, likes, comments, and shares start pouring in, and before you know it, your video has taken the platform by storm.

That, my friend, is what it means to go viral on TikTok.

It’s when your video content captures the attention of millions of users and becomes the talk of the town, attracting an influx of views, likes, comments, and shares.

So what kind of content has the potential to go viral on TikTok? Let’s take a look at some examples for coaches:

• Creative challenges: Trending challenges don’t only include dance routines. For example, you can chime in for the “30-Day Positive Mindset” challenge to share daily positive thoughts or affirmations. 
• Relatable comedy: You can make reels with self-aware humor, like skits about people’s common struggles with procrastination.
• How-to and hacks: Share quick tips for enhancing productivity or achieving personal goals, such as a “60-Second Morning Routine.”

Now, let’s talk about how to increase your chances of going viral on the platform. 

How to Go Viral on TikTok

Going viral on TikTok takes time, effort, and consistency. You need to produce quality content that resonates with viewers. 

If you’re eager to expand your reach, attract new clients, and create waves, try these strategies and discover what works best for you.

1. Grab the Audience’s Attention From the Start

Craft a compelling opening that immediately captivates your audience’s interest. 

Whether it’s an intriguing question, a visually stunning moment, or an unexpected twist, ensure your video has a strong hook that entices viewers to keep watching.

One way to do this is by adding a title to your video, like this “Advice From a Life Coach” video:

A title immediately tells people what the video will be about. It hooks people into your video and gives them a reason not to scroll away.

In this example, the title will catch the attention of people who trust life coaches and seek their advice.

2. Create Engaging Content

Focus on the following topics relevant to life coaching:

• Daily motivation tips
• Mindfulness practices
• Goal-setting strategies
• Stress management techniques
• Productivity hacks
• Overcoming self-doubt
• Building healthy habits
• Boosting self-confidence
• Effective communication skills
• Work-life balance tips
• Morning routine ideas
• Positive affirmations
• Visualization techniques
• Self-improvement challenges
• Handling failure gracefully

You can use storytelling techniques and share real-life examples that resonate with viewers to make them feel understood and inspired.

Remember, authenticity is key, so pick topics that are highly relevant to your niche expertise.

3. Optimize for the Algorithm

Use tools like TikTok analytics to gather insights on performance metrics and engagement. This data can help identify popular content and ideal posting times to further optimize your strategy for success on TikTok.

Use popular hashtags related to life coaching and personal growth to increase your content’s discoverability. 

4. Leverage Trends and Challenges

TikTok is big on trends and challenges. 

Keep an eye on what’s hot and happening on the platform and find creative ways to incorporate those trends into your content while staying true to your coaching niche.

You can explore the “Discover” tab for trending hashtags, popular challenges, and viral videos.

You can also sign up for TikTok’s business newsletter to receive the latest information about the platform’s culture.

5. Collaborate With Other Creators

Two heads are better than one, right? Team up with other TikTokers by creating duets or joint videos together.

Collaboration brings fresh ideas to your content and exposes you to a broader audience through your collaborators’ followers.

6. Promote Across Platforms

Don’t limit yourself to TikTok alone. Promote your TikTok account and videos through various social media channels like Instagram, Facebook, and LinkedIn. Use social media tools like Meetedager, Sprout Social, or Hootsuite alternatives for efficient multi-channel scheduling.

Share snippets of your content or TikTok profile through a scannable QR code, tease upcoming videos and encourage your followers on other platforms to check out your TikTok content.

7. Engage With the Community

TikTok is a social platform, so engage with the coaching community by following relevant accounts and commenting on their content.

Building relationships and actively participating can increase your visibility and attract more engagement.

8. Enhance Your Content With Trending Sounds

Explore a vast library of music and styles, including chart-topping tracks, to add a polished touch to your videos. 

You can also incorporate your own unique audio. If others use your music, it further boosts your visibility and expands your reach.

9. Post New Content Regularly

To establish a strong TikTok presence, you must share quality content regularly. Consistency is key to keeping your audience engaged and maintaining momentum on the platform.

Sharing new content on TikTok at least a few times a week increases your visibility and helps you stay on your followers’ radar. 

Remember, the TikTok algorithm favors active accounts. So, the more you post, the more opportunities you have to reach a wider audience.

10. Find the Best Time to Post

To maximize visibility and engagement, determine the optimal time to post to reach your audience on TikTok. 

You can try these suggestions:

• Understand your audience’s behavior
• Use TikTok analytics
• Experiment with different posting times
• Consider time zones
• Adapt your strategy based on the insights gathered

By monitoring your audience’s online behavior and experimenting with different posting times, you’ll be able to find the sweet spot that maximizes your reach and engagement on the platform.

What Happens If You Go Viral on TikTok?

When a TikTok video goes viral, it rapidly gains an enormous number of views, likes, comments, and shares.

It can be a game-changer for a life coach, bringing in potential new clients and boosting your online presence.

Let’s explore how.

1. Increased Exposure

Going viral on TikTok allows you to reach a much larger audience beyond your existing client base.

Your viral video may appear on the “For You” page, potentially reaching millions of users and increasing followers.

2. Establishing Credibility and Expertise

When your video resonates with a large audience and starts circulating rapidly, it’s because people find value in what you’re saying. It’s like a virtual endorsement.

This viral video becomes a powerful showcase of your knowledge, insights, or practical advice, making you more credible in the eyes of viewers and potential clients. 

3. New Client Inquiries

Picture this: Someone watches your viral video and feels inspired or motivated by what you shared. They think, “Hey, this person really gets me, and I want their help.” 

So they reach out and become a new client. This can significantly expand your client base and allow you to positively impact more lives.

Just look at how many people relate to this video. If this coach were to post a video later telling people she’s opening spots for coaching sessions, these people would be more likely to trust her now that they’ve seen she understands them.

4. Potential Collaborations

TikTok opens up exciting branding opportunities if your content becomes viral. Companies or organizations might approach you for partnerships, collaborations, or endorsements. 

It’s like a door opening to additional income streams and a chance to raise your profile even higher. 

Moreover, it provides increased visibility and recognition in your industry, solidifying your position as a trusted authority.

5. Serving as an Educational Resource

As a life coach, you can inspire people to dive deeper into personal development, mindset, goal-setting, and other areas you specialize in. Your video may spark a thirst for knowledge and growth.

You can leverage your viral success to create and share more educational content, such as courses and books. This expands your impact and reach, allowing you to empower and educate more people.

6. Elevated Social Influence

Going viral on TikTok can give you, as a life coach, a significant social influence on the platform and beyond.

Your recognition as an influential figure can lead to opportunities like speaking engagements, media appearances, or collaborations with other thought leaders. 

It’s like your voice becomes amplified, allowing you to inspire and motivate on a larger scale.

How to Maintain Viral Success on TikTok

Going viral on TikTok as a life coach is an incredible opportunity that can bring a wave of attention and potential clients your way.

However, note that the effects of viral success can vary.

While some creators experience sustained growth and recognition, for others, the viral moment may be short-lived. 

That’s why maintaining a consistent and engaging presence on TikTok is crucial for long-term success. The key is to stay dedicated and adapt to the ever-changing social media landscape.

To make the most of this opportunity, be prepared and have a solid strategy in place.

1. Create a Strong Profile

Ensure that your TikTok profile is polished and professional. Create a clear bio explaining who you are as a life coach, what services you offer, and how people can contact you.

For example, look how Elevate With Eleanor describes the ideal outcome she helps her clients with:

2. Analyze Performance 

Pay attention to the types of content that resonate best with your audience. Adapt your future posts accordingly while staying relevant amidst evolving TikTok trends.

3. Define Your Niche 

Clarify your target audience and the specific niche within life coaching that you specialize in. This will help you tailor your content and messaging to resonate with the right viewers who will most likely become potential clients.

For example, High Impact Club specializes in parenting coaching, and they make this fact clear in their bio and videos:

4. Showcase Your Expertise

Share valuable insights, tips, and actionable advice related to your niche through your TikTok content. 

Position yourself as an authority in your field to build trust and credibility with your audience.

5. Develop a Content Strategy

Plan your content, focusing on topics that align with your niche and address their needs and interests. 

Mix educational, inspirational, and entertaining content to keep viewers engaged and leave some space for emerging trends.

6. Have a Clear Call-to-Action (CTA)

In your videos and profile, clearly communicate how interested viewers can take the next step to work with you as a client (such as booking a free consultation session).

Whether it’s directing them to your website, a consultation form, or providing your contact information, make it easy for potential clients to reach out!

Viral success is not guaranteed to last forever so maintaining a consistent and engaging presence is crucial for long-term success on TikTok.

Regardless, going viral on TikTok has the potential to significantly boost your presence and offer exciting business opportunities.

FAQs 

How Does the TikTok Algorithm Work?

The TikTok algorithm shows videos based on user preferences and interests. 

The app analyzes user behavior, such as likes, comments, shares, watch time, and saves, then recommends videos that the user will most likely be interested in watching next.

What Strategies Should I Use to Create High-Quality Content?

• Start your videos with a “hook” that catches your audience’s attention.
• Make your videos dynamic and engaging.
• Incorporate trending music, sounds, or effects into your content.
• Add captions so people can understand you with the sound off.
• Showcase how-to’s related to your niche.

How Often Should I Post Videos on TikTok?

If you want to grow your TikTok account, you should aim to post at least once a day. Consistency is key to building an audience.

What Are Some Popular Trends or Challenges that Can Help Me Go Viral?

Here are some trends and challenges you can hop on as a life coach on TikTok:

• Daily motivation challenge
• “Day in the Life” vlogs
• Before and after transformations
• Quick mindset shifts
• Q&A sessions
• Challenge your limits
• “Things I Wish I Knew” series
• Collaborations
• Book/podcast recommendations

How Many Views Does It Take to Go Viral on TikTok?

Generally, you’ve gone viral if your video gets 500,000 views or more!

Boost Your Coaching Business with Paperbell

If your business starts taking off after going viral on TikTok, Paperbell can help you manage the new influx of clients.

It handles all the tricky moving parts of running a successful life coaching business so you’ll be free to focus on what matters most: Helping people transform their lives.

Here’s how Paperbell can help you:

• Scheduling made easy: Clients can book sessions directly through your landing page based on your custom availability.
• Billing and invoicing: Accept payments seamlessly with secure payment processing options.
• Create professional packages: Showcase your coaching services with customized packages tailored to different client needs.
• Email automation: Keep communication flowing smoothly with automated email reminders and follow-ups.
• Digital product sales: Use Paperbell’s digital product feature to sell e-books or video courses.

Paperbell is free with your first client, so grab your account now to explore how it can help you effortlessly manage your coaching business.

Editor’s Note: This post was originally published in July 2023 and has since been updated for accuracy.