The 13 Best Life Coach Directories You Can Join Right Now to Get More Coaching Clients

life coach directory

If you’re like most beginning life coaches, one of your biggest challenges is probably finding your next client. The struggle is real!

It can take such a long time for your client-getting efforts to pay off, especially when you don’t have the budget to advertise online. 

But did you know that clients from all over the world are looking for a life coach just like you?

And they’re using a life coach directory to do so.

So what is a life coach directory, and should you join one? Let’s explore the 12 best life coach directories available today and why you should join one.

What Is a Life Coach Directory?

Imagine an old-fashioned phonebook with a list of all the businesses in your hometown. Now imagine an online version, but full of life coaches. That’s basically what a life coach directory is!

People who are looking for a coach can use these directories to find coaches that:

  • Are close in proximity to them
  • Have the specific experience they’re looking for
  • Speak the same language as them
  • Have a coaching certification

While directories are useful for clients, they can also be useful for life coaches, too. They let clients find you and book your life coaching services instead of you having to look for them.

Usually, clients can access directories for free. Some directories are free of charge for coaches too, while others require their coaches to pay a subscription fee or a one-time fee to get listed.

Should You Join a Life Coach Directory?

We won’t sugarcoat it – starting out as a life coach is no easy feat. If you don’t have an existing audience, it can take a lot of work (or a lot of ad spend) to build an audience from the ground up and get your first coaching clients.

Whether you choose to connect with potential clients on social media, publish content on your blog to rank on search engines and get found by ideal clients, or invest some of your personal funds into Facebook ads, growing your client base will take persistence and dedication.

Of course, the effort is totally worth it when you receive that first paid invoice notification from a client who wants to work with you!

Life coach directories can provide an additional way for you to find coaching clients. The great thing about directories is that the people reaching out to you are already looking for a coach. You won’t need to convince them that hiring a life coach is a good thing.

The problem with life coaching directories is that you’ll be competing with several other coaches. Several potential clients will also jump on these platforms with a price shopping mentality. 

That doesn’t mean you should discount life coach directories entirely. For someone who’s just starting out and wants to gather some testimonials before increasing their prices, life coach directories can be really useful. Just go into it knowing that you won’t find the highest paying clients on those platforms.

However, keep in mind that even if you join a life coach directory (or several), you should still continue your own marketing efforts. This will avoid you putting all of your eggs in one basket.

For instance, you can spend a set amount of time each week creating content on social media and connecting with other people. Or, you can set aside a portion of your earnings for a marketing budget. 

And even if you use the tools in a directory to connect with clients, you’re always better off handling contracts, invoices, and booking in an environment that you control, like with Paperbell

How Can You Find the Life Coach Directory for You?

Now that you know why you should join a life coach directory, how do you start your search for the perfect directory for you?

Several life coach directories are general in nature. But others are cater to a specific audience, type of coach, or coaching niche, while others are directories for specific countries or areas of the world.

Before you join a directory, make sure your coaching business model fits with the directory’s goals. Some directories have you set your schedule and hourly rate directly within the platform, which means that you don’t have as much control over the client experience. If you prefer to keep control over those aspects of your business, then stay off directories like this.

Keep in mind that you can join more than one life coach directory! If you find that several apply to you, then don’t hesitate to join them all. This will only help you expand your reach, find new coaching clients, and reach your income goals.

Of course, some directories require you to pay a monthly or annual fee. So make sure that you’ll find your ideal clients on this directory before committing to a long-term payment.

With that said, you can start with our list of life coach directories you can join today.

🏆 CoachCompare (Our Pick!)

If you only list on ONE directory we would definitely recommend our sister site, CoachCompare. CoachCompare really stands out from the pack by organizing by speciality, not geography. Plus, it has a gorgeous modern look that clients love. Some directories on this list feel a bit clunky and dated, but CoachCompare gives you a profile that you’ll want to show off. Plus, they thought of every little detail that a coach wants to add including your client niches and coaching certifications.

Trusted Coach Directory

Trusted Coach Directory is aimed at executive leaders and senior employees in corporate settings. The platform gives clients a personalized report, and they can search for a coach that can help them reach their business goals.

You’ll need relevant qualifications and experience to join this directory. 


Noomii provides coach recommendations to individuals and organizations around the world. When you sign up, they’ll send client leads straight to your inbox. 

You can get listed on Noomii for free, but for $397 a year, you can receive messages directly from the platform, get featured on the homepage, and get access to training materials.

The Life Coach School Directory

The Life Coach School is a certification program for online life coaches. When you get certified, you can join the directory of alumni. 

Keep in mind that you’ll need to take this specific certification before you can join this directory.


WiseHead connects you with potential clients who need personal and professional coaching services. When you join this directory, you’ll have to set up working hours and your hourly rate. 

However, keep in mind that the clients you coach can dispute a charge if they think the session didn’t go well. So while this directory can save you a lot of time by having clients book themselves into your schedule, you also don’t have as much control over the process.


Welldoing is a platform to find a therapist, but it also has a section dedicated to life coaches. At only £15 a month, it’s a relatively accessible directory, especially if you operate in the UK.

Life Coach Spotter

On Life Coach Spotter, potential clients fill out a form and get matched with three potential coaches. They then get a free consultation and pick which coach they get along with best, to move forward with the coaching service.

This directory is free to join, but there are limited spots available. You’ll also need a recognized certification to be eligible.


Yes it’s an oldie but a goodie! People still search for local services on craigslist every day. It could be worth your time to list your services in your local craigslist directory.

The Life Coach Directory

The Life Coach Directory is a global directory that’s free to join for all coaches. However, you can pay for a premium listing of only $15 per month to get extra perks, like additional content on your listing, the ability to post articles, and an SEO-friendly customer review and rating system.


Bark isn’t just for coaches. It’s a directory for all sorts of local businesses, including:

  • Dog training
  • Magicians
  • Private investigators
  • Limousine rentals 
  • House cleaning

If you prefer to consult with your coaching clients in person, this directory is an ideal way to connect with people near you.

The best part is that you don’t pay for leads – you only pay if you want to contact people whom you think will be a good fit for your business.

International Association of Life Coaches

If you’re certified with the International Association of Life Coaches, you can easily join their directory. 

However, you’ll need to become a member for $47 if you want to access their certification course and the directory.

Erickson Coach Directory

Erickson International is another coaching certification that you can get to legitimize your business and level up your skills as a coach. Like other certifications, they have a directory of alumni. So, if you take one of their specialized coaching certifications, you’ll get a spot in their directory.


BetterUp is a bit different from the other directories on this list. It’s less like a phone book and more like an agency. BetterUp specializes in helping working professionals achieve their full potential by supporting whole-person growth.

Clients get matched with three coach options using AI technology. As a coach, you can work remotely and access behavioral tools and technology to support your clients’ growth.

Grow Your Coaching Business with a Life Coach Directory

Now that you know about life coaching directories and have a starting point for which ones to join, you can add a simple stream of leads to your business almost effortlessly.

Once you land a life coaching client from a directory, the experience you provide to them matters. The smoother your business runs, the more you can create a positive and seamless experience for your clients, which means they’ll be more likely to continue working with you in the future!

Paperbell helps you handle the admin side of your coaching business, so that you can spend more time helping your clients achieve transformational breakthroughs. Start your free account today to test it out for yourself!

life coach directory
By Charlene Boutin
Charlene is an email marketing and content strategy coach for small business owners and freelancers. Over the past 5 years, she has helped and coached 50+ small business owners to increase their traffic with blog content and grow their email subscribers.
October 18, 2022

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