If you’ve been blogging for a while, you’ve probably hit that moment where you wonder, “How do I actually turn this into a real small business?”

Or maybe you’re on the other side of the equation. You’ve built a successful blog business, and now you’re thinking about helping other bloggers do the same through coaching.

Either way, you’ve come to the right place.

Blog business coaching is a popular coaching niche for good reason. With millions of blogs launched every year, but only a tiny fraction making money, there’s a massive gap between having a blog and having a blog business.

In this guide, you’ll learn everything you need to know about blog business coaching, whether you’re looking to hire one or want to become one yourself.

What is a Blog Business Coach?

A blog business coach is a specialized coach who helps bloggers transform their passion project blogs into profitable small businesses. 

Unlike general business coaches who work across industries or content marketing consultants who focus on broader marketing strategies, blog business coaches zero in on the specific challenges and opportunities that come with monetizing a blog.

Think of them as the bridge between your creative blogging passion and sustainable business success.

Blog business coaches typically offer services like:

• Creating plans for blog growth (like SEO plans), audience development, and revenue generation that align with your specific niche and blogging goals
• Helping to find the right readers for your small business
• Teaching proven methods and tips to generate income through affiliate marketing, sponsored content, digital products, courses, or coaching services
• Developing content calendars and editorial strategies that serve both your audience and your business objectives
• Implementing tactics to grow engaged readerships across multiple platforms and channels
• Supporting you in other strategies like email marketing or social media
• Setting up workflows, automation, and business operation tools that allow blogs to scale sustainably
• Reviewing analytic insights, identifying growth opportunities, and troubleshooting challenges with traffic, engagement, or conversions
• Anything else you’re feeling overwhelmed with along your journey

The people who typically work with blog business coaches include established bloggers who want to monetize, business owners who need to leverage blogging for growth, content creators looking to diversify income streams, and entrepreneurs building personal brands through content.

What sets a great blog business coach apart is their deep understanding of the blogging ecosystem. 

They have to know the difference between vanity metrics and business metrics. But they also have to understand seasonal traffic patterns, algorithm changes, and the nuances of different monetization strategies for different niches.

When You Need a Blog Business Coach

Not every blogger needs a coach, but there are clear signs when professional guidance can make the difference between spinning your wheels and building something profitable.

1. Plateaued traffic

Plateaued traffic is one of the most obvious signs that you may need a blog business coach. 

You’ve been publishing consistently for months or even years, but your numbers have flatlined. You’re doing “all the right things” according to every blog post you’ve read, but nothing seems to move the needle.

2. Monetization struggles

You may have decent traffic, but can’t figure out how to turn those page views on your site into a profitable business. You’ve tried affiliate marketing with little success, or you’ve launched products that nobody bought. 

This is where a blog coach can be invaluable because they can spot the gaps between your content and your monetization strategy.

3. Content strategy confusion

You find yourself constantly asking, “What should I write about next?” or you’re publishing content that gets crickets. 

A blog business coach can help you develop a content strategy that serves both your audience and your business blogging goals. They can also help you find the right readers for a profitable business.

4. Time management issues

Time management is often the silent killer of blog businesses. You’re spending hours writing posts but neglecting the business side, or you’re so focused on monetization that your content quality suffers. 

An expert blogger can guide you along your coaching journey to create systems that balance both sides of the equation.

5. Your coaching blog is failing

Life coaching blogs are a powerful tool to get coaching clients, but they’re not the easiest to succeed at. So if you’re feeling overwhelmed while looking at all the best life coaching blogs out there and wondering what you’re doing wrong, you may need a coach yourself. 

Coaches with great coaching blogs of their own can answer all the questions you have about blogging, give you content ideas, and support your business goals.

ROI considerations when hiring a blog coach

If you’re spending 20 hours a week on your existing blog, but making $200 a month, your hourly rate is $2.50. A good blog business coach can help you flip that equation.

This often means they’ll be paying for themselves within the first few months of working together.

The key is timing. If you’re brand new to blogging, focus on consistency and finding your voice first. As a content writer and copywriter, I’ve found that helping someone with their content will yield little results in the long term when the client hasn’t developed their own voice, identity, and brand yet.

But if you’ve been at it for 6+ months and feel stuck, that’s when coaching can provide the biggest impact. Your blogging coach can come in and amplify the work you’ve been putting in.

For example, when I started writing blog posts for clients, I knew how to write, but I knew nothing about how to optimize to get traffic or conversions. Blog coaches like Elna Cain at TwinsMommy and John Morrow at SmartBlogger helped me fill in those knowledge gaps so that my writing could start generating revenue for clients.

How to Find a Blog Business Coach

To get the best outcomes, you want to find a blog business coach who understands your specific situation and has a track record of helping people in similar circumstances.

You also want someone who has a profitable blog of their own.

Start by looking in the right places. Platforms like CoachCompare specialize in connecting people with coaches in specific niches.

You can also find coaches through blogging communities, podcasts in your niche, social media, or recommendations from other bloggers you admire.

When evaluating potential coaches, ask yourself:

• What’s their own blogging background? The best blog coaches are often people who run a profitable blog themselves and know how to drive traffic and make money. They should be able to show you their own results, not just their clients’ results.
• Can they provide specific case studies? Look for coaches who can share detailed examples of how they’ve helped other existing blogs, including before and after metrics.
• What’s their coaching approach? Some coaches are more hands-on and tactical, and may help you with creating content. Others focus on high-level strategy or business models. Make sure their style matches what you need.
• How do they stay current? The blogging world changes constantly. One day, it’s Google adding a second ‘E’ to their E-E-A-T framework; the other day, it’s A.I. Your coach should be actively engaged in the industry and adapting their strategies accordingly.

Red flags to watch out for include coaches who guarantee specific results (nobody can promise you’ll get X traffic or make Y dollars), those who only focus on one monetization method, or coaches who seem more interested in selling you additional products than actually coaching you.

You’ll also need to account for your budget. Some business coaches with huge results will offer high-end coaching packages that align with those results. Others will offer group coaching or digital products, which can be more affordable, but come with less support.

Others still will offer one-on-one coaching sessions at a more average price. For example, Angela from StrayCurls charges $99 per solo session, but also offers 3-month packages that are more advantageous:

Most importantly, you want a coach who offers coaching services that match your goals and personal values. A coach who specializes in lifestyle bloggers might not be the right fit if you’re trying to build a B2B content marketing engine. They may drive traffic in similar ways, but monetization strategies are completely different.

How to Become a Blog Business Coach

If you’re a life coach blogger who has successfully grown your own blog and wants to help others do the same, blog business coaching or blog consulting can be an incredibly rewarding type of coaching!

Skills You Need To Become An Effective Blog Business Coach

The most important qualification for blogging coaching isn’t a life coaching certification (though those can help). It’s your own proven success with blog monetization. 

Clients and new bloggers want to work with blog coaches who have actually built what they’re trying to build. AKA, they want someone who’s making money with their blog.

But other skills for coaching bloggers include: 

• A deep understanding of what makes valuable content, content marketing principles, and SEO (search engine optimization) fundamentals
• Knowledge of various monetization strategies (including passive income strategies)
• A talent with analytics and data interpretation
• Business strategy and development skills

You also need strong coaching skills like active listening, asking powerful questions, and helping clients overcome mindset blocks.

How To Create Your Blog Business Coaching Packages

Coaching packages help you earn more per client and organize your own coaching process. If you want to target bloggers, you’ll need to tailor your coaching services and package them in a way that fits with their goals.

Consider offering different levels of support. For example, you could have:

• A basic package focused on strategy development
• A mid-tier option that includes regular check-ins and content reviews
• A premium package with intensive one-on-one support and direct feedback

Setting up your coaching business is where Paperbell becomes invaluable.

You can create custom packages for different types of bloggers, and they’ll all automatically show up on your coaching website.

But it also makes client onboarding easy with:

• Unique intake forms for every coaching package
• Easy-to-use schedulers where clients can book their blog review sessions themselves
• Automated SMS reminders for sessions
• Paypal and Stripe integration so it’s easy for you to get paid

You can even take advantage of Paperbell’s client management features to track your clients’ blog performance metrics.

Click here to try out Paperbell for free and you’ll see how easy it can be to run a blog business coaching business.

Regardless of the platform you use, key to success as a blog business coach is positioning yourself as someone who bridges the gap between blogging passion and business results. Your coaching business plan should clearly communicate how you help bloggers move from hobbyists to entrepreneurs.

But you can also use Paperbell to add testimonials (or your own personal blogging success story), and allow your potential clients to book themselves straight into your calendar. It’s much easier to get coaching clients when the friction to speak with you is this low.

FAQs About Blog Business Coaching

Do you need a certification to be a blog business coach?

No formal certification is required to become a blog business coach. The most valuable credential is your own proven success with blog monetization and business building. However, general coaching certifications can improve your credibility and grow your coaching skills.

Can blog coaching help you grow your blog?

Yes, blog coaching can significantly accelerate your blog’s growth by providing personalized strategies, accountability, and expert guidance. A good coach helps you avoid common mistakes and implement proven tactics tailored to your specific niche and goals.

How is blog coaching different from taking a blogging course?

Blog coaching offers personalized, one-on-one guidance tailored to your specific challenges and goals, while courses provide general information for everyone. Coaching includes real-time feedback, accountability, and the ability to ask questions about your unique situation.

How long should you work with a blog business coach?

Most bloggers see meaningful results working with a coach for 3-6 months. This timeframe allows enough time to implement strategies, see initial results, and make necessary adjustments. Some prefer shorter intensive sessions, while others benefit from longer-term partnerships.

What results can you expect from working with a blog coach?

Results vary based on your starting point and goals, but common outcomes include increased traffic, improved monetization, better content strategy, and more efficient workflows. You can also become more confident about your own blogging skills.

How much does blog business coaching typically cost?

Blog business coaching ranges from $100 to $500 per session, but can be higher (up to $1,000 per session) for coaches with more impressive results. Pricing also depends on the coach’s program length and level of support included. Coaching packages can make the cost more cost-effective.

Turn Your Blog Into a Business (Or Help Others Do the Same)

Blog business coaching represents one of the most impactful ways to bridge the gap between passion and profit on the internet. 

For bloggers seeking coaching, remember that the right coach can compress years of trial and error into months of focused progress. And for aspiring blog business coaches, you’re entering a field where you can genuinely transform people’s lives and businesses.

Ready to start your blog coaching practice? Paperbell makes it simple to package your expertise, manage clients, and deliver the results that turn passionate bloggers into successful entrepreneurs. Get your free coaching website today and start building your blog coaching business.