So you’ve established your coaching expertise and built a loyal following. The next step is to find strategies to diversify your income streams.
In this guide, you’ll learn about done-for-you digital products and how to use them to scale your course creation or coaching business.
Here’s what we’ll cover:
- What is done-for-you digital marketing?
- What is a done-for-you product?
- Done-for-you digital product examples from successful coaches
- Done-for-you digital products with resell rights
- How to price your done-for-you products
What is Done-for-You Digital Marketing?
Done-for-you (DFY) digital marketing is the process of selling customizable, ready-made materials that other online business owners can use.
These DFY solutions are designed to be easily implemented by the end-user with minimal effort. They include workbooks, designs, and content templates.
This marketing model has various advantages for businesses, such as the following:
- DFY marketing saves you and the users’ time. You do the hard work once and put these digital products up on your coaching store to get recurring sales. And users don’t have to start from scratch.
- It serves as a source of passive income. You can make money while you are asleep or on a family vacation.
- Buyers can use these products without needing to learn new skills. They don’t have to be experts. They can just customize and use them as they like.
- It’s a lucrative market, and the products have higher profit margins. When you start selling DFY products, you can maximize revenue and scale your brand.
What is a Done-for-You Product?
A DFY product is a pre-made, ready-to-use solution that simplifies a particular process for your target audience. It is something you create once and can sell many times.
These DFY products are high-quality materials that people can immediately use in their lives or businesses to save time, effort, and resources.
Selling digital products can be an excellent way to do the following:
- Expand your offerings without significantly increasing your workload.
- Provide additional value to your existing clients.
- Attract new customers who might not be ready for a full coaching package or high-ticket investment.
- Create passive income streams so you don’t have to work actively every time.
Pro tip:Want to sell done-for-you digital products alongside the rest of your coaching offers? Try Paperbell for free and launch your coaching website to sell DFY products, courses, coaching programs, and anything else you’ve got in mind.
DFY Digital Product Examples from Successful Coaches
Let’s look at some real-life examples of done-for-you digital products that successful coaches, small businesses, and course creators are offering:
1. Social Media Content Calendars
A social media content calendar includes:
- Pre-written posts or templates
- A posting schedule
- Hashtag ideas
- Graphic suggestions
This saves time for busy professionals struggling with consistent posting on their social media accounts. It provides relevant content ideas, captions, and hooks to keep audiences engaged without the daily stress of coming up with new ideas.Here’s an example of a social media content calendar by Studio Swain Co. on Etsy:
2. Design Templates & Scripts
These are copywriting scripts and design templates that can be used to improve businesses. They include:
- Website templates
- Sales copy scripts
- Blog content
- Email sequences, and more
These resources make it easier for business owners to do the following:
- Communicate professionally with their clients
- Save time on writing
- Improve conversions and sales
Here’s an example of design templates by Abi Connick, a website designer and coach:
3. Worksheets and Workbooks
A life coach might offer a bundle of beautifully designed, fillable PDF worksheets covering topics like goal setting, habit tracking, and self-reflection.
These tools guide users through important personal development processes. They also provide structure for thinking and planning, which makes it easier for people to make progress on their goals.
Here’s an example of worksheets by Mindful Coaching Tools, a site that provides helpful resources for coaches:
4. Meal Plans and Recipe Books
Health coaches and nutrition experts can create detailed food plans, recipe collections, and cooking instructions.
These resources simplify healthy eating habits for various dietary needs and goals:
- They remove the need for daily meal planning and nutritional calculations.
- People can save time on grocery shopping and meal prep.
- These plans make it easier for people to stick to their health goals.
Here’s an example of a recipe book by RecipeTin Eats, a food blogging website.
5. Online Course Templates
Course templates are ready-to-use materials for creating a digital course.
These templates provide customizable frameworks that make it easy for new course creators to structure their programs effectively. With these materials, creators can save time and provide a better learning experience for their students.
Here’s an example of online course templates by Studio Loire:
6. Client Onboarding Kits
An onboarding kit includes everything needed to welcome and start working with a new client. It usually includes a welcome packet template, questionnaires to understand client needs, and a checklist of the first steps to take with a new client.
With these kits, business owners can achieve the following:
- Streamline the process of bringing on new clients so they don’t forget anything
- Create a professional first impression
- Gather important information upfront
- Enhance smoother client relationships
Here’s an example of a client onboarding kit by Julia on Purpose:
7. Planners & Journal
A productivity expert can create planners to help people become more organized, intentional, and productive.
These can be interactive PDF printables or digital planners, which can be any of the following:
- Daily and weekly planners
- Monthly reset planners
- Goal-setting journals
- Habit trackers
- To-do list templates
- Note-taking pages
Here’s an example of planners by Passion Planner, a website that sells customizable planners:
8. Canva Templates
These are pre-designed graphics and layouts made by Canva, a popular online design tool. They are easily customizable in terms of colors, fonts, and content. No need for advanced design skills.
A branding coach, graphic designer, or Canva creator can create these templates for business owners. They can include templates for:
- Social media posts
- Blog posts and newsletters
- Presentation slides
- Brochures or flyers
Here’s an example by Faithola, a Canva Template Creator:
These done-for-you products make users’ lives easier. You can include a variety of them in your product listings.
They can save time, look professional, ensure an on-brand look for all their marketing materials, and achieve their goals more efficiently.
Done-for-You Digital Products With Resell Rights
Another way to expand your business with DFY products is by offering them with resell rights.
This means buyers can purchase your product and then resell it to their own customers. For your clients, that means the ability to create an additional revenue stream for them while expanding your reach.
There are different versions of resell rights you can offer:
- Basic resell rights allow buyers to resell the product on their own website, but without passing on the resell rights to their customers or claiming they created it.
- Master resell rights give buyers the ability to not only resell your product as their own, but also pass along resale rights to their customers.
- Private label rights go even further and allow buyers to rebrand the product under their own brand, customize the content, and sell it as their own creation.
When you sell products with resale rights, you’re essentially creating a partnership with your buyers.
They get a ready-made product they can profit from immediately without having to create digital products themselves. You benefit from wider distribution and the potential for increased brand awareness.
This model works particularly well for content templates, planners, worksheets, and educational materials.
For example, Ivory Mix has an entire section of Private Label Rights (PLR) products:
Under this license, anyone could buy any of these PLR products and make any modifications to them before reselling them as their own.
How to Price Your Done-for-You Products
Consider these factors when deciding how much to charge for your DFY products:
1. Value to the Client
Consider how much value your product provides to clients.
- Does it save time?
- How effortless will the process become?
- Will they make more money?
Price it accordingly. If it helps make money, you can usually charge more.
2. Your Expertise and Brand
The level of authority you establish in your niche can also influence your pricing.
If you’re a well-known expert, you can charge more. People pay extra for products from experts they trust. However, let your price be reasonable for the value your clients will get.
3. Market Research
Look at similar products in your niche and use that as a benchmark.
- How much are others charging?
- Do they include your exact deliverables, less or more?
- How are people reacting to the cost?
- What are they saying about the value they get?
For example, if most people are charging $8 to $15 for a pack of 5-10 Canva templates, you’ll struggle to sell them for $30 or more.
4. Production Costs
Include any costs associated with the creation of your DFY product.
- Was there any software tool you paid for?
- Did you hire someone, like a design or system expert, to help you out?
- Did it take you hundreds of hours to create?
Make sure your price covers these costs and leaves you a profit.
5. Scalability
Are you going to offer tiered pricing, payment plans, or bundle deals?
These pricing structures typically attract larger purchases.
- You can sell some features of your product as a standalone or as a whole package.
- You can have a basic, standard, and deluxe version.
- You can also offer a discount if people buy multiple products together.
6. Ongoing Support
If your DFY product includes updates from time to time or ongoing support for users, factor that into your pricing structure.
Here’s a simple way to think about pricing:
- Low price: This can include ebooks, planners, recipe books, and small downloadable items
- Medium price: Design templates, content calendars, and Canva templates.
But this isn’t a one-size-fits-all structure. Price your DFY product at a rate that feels comfortable, as long as you consider the factors above (and it’s profitable).
You can always adjust the price later based on the growing demand.eels comfortable, as long as you consider the factors above (and it’s profitable). You can always adjust the price later based on the growing demand.
Launch Your Done-for-You Products
Selling DFY products is an effective way for coaches and course creators to expand their businesses, audience sizes, and profit margins. With Paperbell, an all-in-one website solution, you can launch your DFY products in minutes. No tech headaches or juggling multiple platforms. Instead, just upload your products, set your prices, and start promoting and selling them alongside your coaching packages. Try Paperbell for FREE to get your digital products launched today.
FAQs About Done-For-You Digital Products
What is an example of a DFY product?
Common examples include social media content calendars, Canva templates, workbooks, meal plans, and client onboarding kits. These are pre-made materials that buyers can customize and use immediately in their businesses, or resell if you provide resale rights.
Are DFY products profitable?
Yes, DFY products are profitable because you create them once and sell them repeatedly. The most lucrative digital products have high profit margins, require minimal ongoing effort, and provide passive income while helping you scale your coaching business.
What is the best-selling digital product?
The best-selling digital products vary by niche, but templates, planners, and course materials tend to perform well. The key is creating something that saves time and solves a specific problem for your target audience.
What is the done-for-you business model?
The DFY business model involves creating ready-to-use solutions that others can purchase and implement immediately. You do the work once, then sell it multiple times, creating passive income and scalability.
How can coaches use DFY products?
Coaches can use DFY products to diversify income, provide additional value to clients, and attract new customers. They’re ideal for expanding your offerings without increasing workload or creating new passive revenue streams.
Editor’s Note: This post was originally published in October 2024 and has since been updated for accuracy.
