Words have power, and that goes double for names, especially life coaching business names.

Starting your life coaching business involves a lot of pressure, and yet so many coaches feel the most anxious about finding that perfect life coach business name. Some people spend more time on their name than their business plan! 

Granted, naming your coaching business is about more than just branding. It’s about creating an identity that people resonate with and can really trust.

Finding those perfect life coach name ideas isn’t always a quick process. Sadly, not everyone wakes up in the middle of the night with their dream name on their mind. 

But finding it shouldn’t take a lifetime, either. In fact, it’s a process that can be approached like any other business planning method: with a set method and some helpful creative exercises designed to leave you with some solid options.

First things first: understand the makings of great (and terrible!) coaching name suggestions, so you can apply the same principles to your own business. 

Types of Life Coaching Business Names

From acronyms to fruit, there are no rules when it comes to finding inspiration for your coaching company name. 

To start the thinking process and find your coaching company name, it helps to understand some of the different kinds of names commonly used by successful businesses and coaches.

Literal Names

You’re the coach, so why not own it? Not every life coaching name needs to be outside the box. Something as simple as “John Smith Life Coach” can still leave an impression.

As a coach, this option has the added benefit of adding to your personal credibility. It’s affirming that “coach” is part of your identity. 

It doesn’t just help clients remember your business; it helps them remember you.

One factor to consider here is that there may already be an established coach with the same name. This could hinder your chances of potential clients finding you through Google and social media. Or worse yet, send their business to the other John Smith Life Coach!

Descriptive Names

Want potential clients to really understand what you’re about? Drive the message (and your offering) home by including a descriptor in your coaching business name.

Let’s say you specialize in coaching new businesses through their first five years of growth. How about a name that really spells it out, like “First Five Years Business Coaching”? 

It seems simple, but sometimes the simplest solutions are also the most effective.

Using a descriptive name can help affirm your niche and set you apart from your competitors. Are you a nutrition coach who loathes diet culture? Something like “Beyond the Calories Nutrition Coaching” could help potential clients understand what you’re not about.

Referential Names

Whether it’s a mantra that got you through a cataclysmic life event, the name of an admired historic figure, or an in-joke with your business partner, referential names can be anchors that remind you of why you do what you do, even if the client isn’t privy to the origin story.

Abstract Names

Sometimes a name is just that — a title that doesn’t hold any meaning or purpose beyond a series of random sounds that read nicely on paper. And that’s okay! 

But be warned: many people starting a new business can get far too hung up on trying to create a completely original name that’s never been used before. 

Let’s be real: you’re probably wasting your time. There’s no use trying to literally re-invent the English language. Instead, focus that energy on making your coaching offering the best it can be. 

How To Launch Your Business Website With Your New Coaching Name

Once you’ve settled on that perfect coaching business name, it’s time to bring it to life online. Your coaching website is often the first impression potential clients will have of your coaching business, so getting it right matters more than you might think.

The good news? You don’t need to be a web developer or spend thousands on a custom site to create something professional that reflects your authentic voice and attracts your target audience.

You don’t even need hosting or to buy a domain, either.

When you sign up for Paperbell, you automatically get a beautiful, professional website that showcases you as a coach, including every single coaching package you offer.

Your Paperbell website comes complete with everything you need to run your coaching business online. You can use it to:

• Display your coaching packages
• Process payments
• Handle coaching contract signing
• Manage client relationships
• Showcase your best case studies and testimonials
• Share FAQs to address potential objections before people even reach out
• Link to your social media accounts

And all of that is done on a single platform.

To add your new coaching name to your website, start by:

1. Creating a free Paperbell account.
2. Setting up your first coaching package (or using the existing templates).
3. Going into the website editor.

There, you’ll be able to customize your brand new website, including branding colors and fonts.

In the Profile section, you can edit your coaching name and tagline:

It’s that easy! Once you’ve set up your payment processors, you can launch your website and start booking clients straight into your calendar.

Adding Your Own Website Domain (Optional)

Your Paperbell website works perfectly with the provided URL. But you can also use your own custom website domain name if you prefer. 

Having your coaching business name as your domain can reinforce your brand and make your marketing efforts more cohesive across all platforms.

If you’d like to set up a custom domain with your Paperbell website, you can find detailed instructions in our separate guide on domain setup.

Best Practices for Life Coaching Names

Want a simple way to generate a winning coaching company name? Try this easy process to get the ideas flowing.

1.  Write Out Your Values.

While this practice is generally part of a larger brand strategy, it’s important to first outline what your business stands for and why you do what you do. What are your motivations? What sets you apart? 

Remember: your values, just like your coaching name, are what make you uniquely you.

2.  Think About Your Story.

Whether it’s your personal journey or the story of how your business began, pretend you’re telling an epic story and write it all down. What were the defining moments? The key turning points? The pivotal characters? Lessons learned along the way?

Whatever comes to mind, this narrative process can be a game-changer in terms of identifying elements of your business that you want to tie into your identity. 

3.  List Your Power Words.

Now you’ve likely got a good few pages of notes to reference, you can start creating a mindmap of all the words that jump out at you. This can include words you feel are important to your story, adjectives that describe your coaching model, or just anything that you can’t get off your mind. 

This should end up looking like a list of potential words that can be mixed and matched to create some powerful life coaching business name ideas. 

If you’re really stuck, it might be time to use some creative methods to find your perfect name. These can include:

• Etymology: Explore the history of words you feel drawn to and see if you can break them down even further. For instance, their Latin roots, or the original words they grew from. 
• Different languages: Run your favorite power words through a translator and see what comes up. Exercise caution here. You don’t want to end up with an accidentally offensive or hilarious coaching company name in a language you don’t speak!
• History and mythology: Feel yourself drawn to a particular subject? Take a deep dive into its history and see if there are any great figures or related tales you can take inspiration from. Greek gods are an amazing (and fascinating) source of creative material for coaching business names!

How To Find A Great Coaching Business Name Using AI

Naming your coaching business is a chance to express your personality, values, and vision. AI can help, but only after you’ve done a little groundwork.

Before you open up your AI tool, come up with:

• Your values
• Your story
• Chose power words
• Your name
• Your coaching niche

Follow the section above in more detail to find these for yourself.

Then, use the following prompt:

I need help creating compelling business names for my coaching practice. Please generate 10-15 creative business name options that incorporate the following elements:

My Core Values: [Replace with 3-5 key values that drive your coaching practice – e.g., authenticity, transformation, empowerment, resilience, growth]

My Personal Story/Journey: [Replace with a brief description of your pivotal moment, transformation, or what led you to coaching – e.g., “overcame burnout to find work-life balance,” “transformed limiting beliefs about money,” “recovered from injury to become stronger”]

Power Words: [Replace with 8-10 words that resonate with your mission and energy – e.g., thrive, breakthrough, ignite, flourish, unleash, elevate, awaken, illuminate]

My Name: [Replace with your first and/or last name – e.g., Sarah, Johnson, Sarah Mitchell]

Coaching Niche: [Replace with your specific coaching focus – e.g., executive leadership, career transitions, wellness for busy moms, mindset for entrepreneurs, relationship coaching]

Please create names across these categories:

• Literal names (using my name + coach/coaching)
• Descriptive names (clearly stating what I do)
• Referential names (drawing from my personal story)
• Abstract/creative names (unique combinations of power words)

For each name suggestion, briefly explain the reasoning behind it and which type of client it would most appeal to. Also indicate which names offer the most flexibility for future business scaling.

Replace all the brackets with the information you came up with during your research.

Let’s go through some examples of what this prompt comes up with for various coaching niches!

Health coaching business names using AI

Literal Names:

• Sarah Wellness Coach
• Michael Chen Health Coaching

Descriptive Names:

• Whole Body Transformation Coaching
• Balanced Life Health Solutions

Referential Names:

• Phoenix Rising Health
• North Star Wellness

Abstract Names:

• Flourish Collective
• Radiant Path

Career coaching business names using AI

Literal Names:

• Jennifer Park Career Coach
• David Thompson Professional Coaching

Descriptive Names:

• Executive Leadership Transition Coaching
• Next Level Career Solutions

Referential Names:

• Summit Path Careers
• Crossroads Career Coaching

Abstract Names:

• Ascend Collective
• Momentum Labs

Mindset coaching business names using AI

Literal Names:

• Rachel Kim Mindset Coach
• James Sullivan Mind Mastery Coaching

Descriptive Names:

• Breakthrough Beliefs Coaching
• Limitless Mindset Solutions

Referential Names:

• Inner Phoenix Coaching
• Mountain Peak Mindset

Abstract Names:

• Clarity Collective
• Mindful Momentum

Wellness coaching business names using AI

Literal Names:

• Emma Johnson Wellness Coach
• Carlos Rivera Holistic Wellness Coaching

Descriptive Names:

• Complete Wellness Transformation
• Balanced Living Solutions

Referential Names:

• Sanctuary Wellness
• Oasis Health Coaching

Abstract Names:

• Thrive Collective
• Serenity Studios

Executive coaching business names using AI

Literal Names:

• Robert Anderson Executive Coach
• Diana Chang Leadership Coaching

Descriptive Names:

• Strategic Leadership Excellence
• Executive Performance Solutions

Referential Names:

• Summit Executive Coaching
• Cornerstone Leadership

Abstract Names:

• Apex Collective
• Nexus Leadership

Things to Consider When Choosing Your Coaching Name: The Dos and Don’ts

There’s more to a name than how it sounds. Make sure you’re covering your bases by considering the consequences that may come with making your coaching business name official. 

Do Your Research

Go down the Google rabbit hole and make sure there isn’t anything conflicting or suspect that you may be unintentionally aligning yourself with. You don’t want to accidentally name your coaching business after an infamous cult from the 1970s.

You can also read other life coaching blogs to do your research on potential names.

Don’t Rely on Trends

Whether it’s trending slang or pop culture references, you want a life coach name that lasts. Is this name still going to be relevant in five years?

Do Keep Your Ideal Client in Mind

It’s easy to get caught up in how much you love your coaching name. But what about your ideal client? After all, they’re the ones you’re trying to connect with. 

No matter how much you love your coaching name, it’s not a viable option unless it resonates with them.

Do Leave Room to Scale

You might want to leave no room for guessing with life coach names, but it may be a smarter option to choose a more versatile name to plan for any future rebrands or pivots. 

Sure, today you might be a nutrition coach. But what if you really want to expand into the broader health coaching realm, or holistic well-being focusing on meditation? 

Or maybe you start out as a life coach, then realize your true passion lies in helping young women find career success. A vaguely referential or abstract name may serve you (and your future coaching business) far better.

Registering Your Coaching Name

The process of registering your coaching business name will really depend on where you live. You may be required to register with a national business registry or wish to file for an international trademark. 

The exact type of registration you’ll need and want may also depend on your tax circumstances, so make sure you consult with your government’s national tax and business registration information first.

Keep in mind that it isn’t always necessary to register everything for the sake of ticking boxes. You may very well not need to register a trademark (which can be expensive), but you’ll probably want to nab that domain name and social media handles while they’re available!

Examples of Coaching Business Names

Let’s take a look at an imaginary case study to see how someone might come up with a brilliant life coaching name, or a terrible one.

Bruce is starting a fitness coaching business for athletes with a strong focus on mindset and success in spite of unfavorable circumstances. 

Bruce was once an athlete himself in his younger years, during which he defied the odds and won many championships after managing to recover from an unexpected injury. This challenging time was a huge catalyst for Bruce’s success and desire to help others, and plays a huge part in his own coaching methodology.

Bruce has gone through the aforementioned exercise and come up with some options:

• Option 1: Green Street Coaching – This was the name of the street he lived on when he was at the worst point of his injury recovery. Bruce remembers sitting in that apartment and making the decision to recover and win again. Green Street is the place where it all started.
• Option 2: Burning Heart Coaching – Bruce feels that his desire to help other athletes is like a burning passion that lives in his heart.
• Option 3: Phoenix Athlete Coaching – The phoenix is a mythological creature that rises from ashes, much like Bruce did with his injury and athletic career.
• Option 4: Bruce Samson Coaching – This option simply uses his name, nothing more. 

Option one is catchy, but may cause confusion with clients who think Bruce’s coaching practice is located on Green Street. It also doesn’t say a whole lot about what his coaching business is actually about.

Option two might be great for a relationship coach, but it doesn’t align with fitness coaching or athletes. 

Options three and four are the strongest contenders. The phoenix metaphor tells a story and can connect with potential clients, while also referencing the athletic aspect. 

Given Bruce’s early career, he may already have a reputation he can leverage through his name, so he might not need to implement a more creative option. By avoiding references to “athlete,” he also leaves room to pivot in the future—for example, shifting from fitness coaching to life coaching.

25 Real Coaching Business Name Ideas

Want some real-life examples of successful coaching business names? Here are some coaching names, including some from our own Paperbell customers! Let’s see if any of these provide some ideas for your own coaching name:

1. Crafted to Thrive
2. The Ripple Effect Life Coaching
3. A Girl in Progress
4. The Joyful Uprising
5. The Body Joy Academy
6. Empower Heart Birthing
7. Naturally Healthy
8. The Hive Mind Company
9. Free Your Ghost
10. This Coaching Business
11. With Megan Dowd
12. The Professional Adult
13. Rewild Wellness
14. Apogee Coaching
15. Kairos College Success
16. The Thriving Researcher
17. Paul Wyman Coaching
18. Brooklyn Jolley Coaching
19. Get Wildly Free
20. Molly Marshall Marketing
21. Ambrosias Table
22. Success With Digital
23. Agents of Good
24. The Guava Project
25. Prism Holistic

FAQs About Coaching Names

How do I choose a name for my coaching business?

Start by defining your coaching philosophy and values, then brainstorm words that reflect your coaching niche. Consider your ideal clients and brand identity in this competitive market rather than getting stuck on perfection.

What is a good coaching business name?

A strong name resonates with your audience and reflects your coaching experience while leaving room to scale your perfect coaching business. The best names help clients understand your value as a business coach.

How do I register a coaching business name?

Registration requirements vary by location, so consult your government’s business registry first. Secure your domain and social handles immediately. Consider how registration affects your coaching team structure.

Final Tips To Pick Your Best Coaching Business Name

Behind every great brand is a success-generating name, right? Well, no.  Except for the names of the people responsible for building that brand.

After all, there was never anything groundbreaking about “Apple”, and the same importance should be given to your coaching name, too. 

So don’t get too hung up on the name. After all, that time could probably be far better spent using the best coaching platform to deliver some real value to your clients (no matter how cringe-worthy your business name may be!).

Try Paperbell for free and get your coaching business launched in minutes.

Editor’s Note: This post was originally published in May 2021 and has since been updated for accuracy.