If you’ve tried using ChatGPT for marketing your coaching business and you ended up with subpar results, we feel you. We spent a great deal of time testing this tool to see how it can speed things up and solve problems for coaches.

ChatGPT can help you overcome writer’s block and generate endless ideas for your marketing campaigns, but only if you give it the right prompts.

In this guide, we’ll break down the secret to crafting effective ChatGPT prompts for your marketing strategy and lead you through 90 concrete examples, including:

• 90 best ChatGPT prompts for marketing your coaching business
• What are ChatGPT prompts?
• The benefits and downsides of using ChatGPT prompts for marketing your coaching business
• How to create effective ChatGPT marketing prompts

What Are ChatGPT Prompts?

ChatGPT prompts are specific instructions or input provided to the ChatGPT AI tool to generate responses for you. These prompts might be:

• Questions you’re seeking answers to
• Requests for pro-con lists to ease decision-making
• Generating a list of content ideas, channels, or an entire marketing strategy
• Getting outlines for copywriting and long-form writing
• Receiving inputs for planning your marketing campaigns

If you want your ChatGPT prompts to work, you must:

• Clearly communicate your intent
• Ask specific questions
• Provide as much context as possible 
• Detail your current marketing strategy if applicable

The more detailed and concrete your prompt is, the more tailored and relevant the generated output will be.

For instance, if you want ChatGPT to help you write a marketing email for your coaching services, your prompt might include: 

• Your target audience (and potentially, an entire avatar description) 
• Your coaching niche
• The tone of voice you want to speak in
• Examples of successful emails you’ve written before (or email swipes from other coaches)
• An email or copywriting framework (or template) to use
• All the specific details you want to highlight in your email

ChatGPT then generates a response based on your input and the data it was trained on.

So, how to use ChatGPT for marketing your coaching business? You can ask it to:

• Generate ideas for your marketing campaigns
• Craft draft emails for your coaching clients
• Get a list of subject line options for your email campaigns
• Come up with new names for your coaching packages
• Generate texts for a Facebook ad
• Create outlines for your blog articles
• Write social media captions for your social media marketing
• Come up with new taglines for your website
• Create a new structure for your website or digital marketing deck
• Get new suggestions for workshop ideas, webinar topics, or other content creation ideas
• Run research on topics that don’t require real-time data
• Seek advice on solving specific problems in your marketing strategy
• Generate new coaching questions to use in specific scenarios
• Develop coaching exercises to use with your clients
• Figure out how to price your coaching services

Pro tip: Want to save even more time running your coaching business? Try Paperbell for free to launch a beautiful coaching website, manage scheduling and payments, share your offers, and manage your clients from a single platform.

The Benefits of Using ChatGPT Prompts for Marketing Your Coaching Business

1. It Saves You Time (When Used Right)

Once you get the hang of it, ChatGPT can save you time by generating a long list of ideas or completing marketing tasks in seconds. It can also:

• Lay out the data and insights you need to make marketing decisions
• Get you started with your copywriting process or campaign planning
• Run a competitor analysis
• Help you get work done hands-free (via speech recognition)

It takes some time to learn how to use AI tools to automate marketing tasks, but by the time you get through this article, you’ll be armed with the know-how to do just that.

[ Read: How To Leverage AI for Coaches (Without Losing What Makes You Unique) ]

2. It Helps You Overcome Writer’s Block

There’s nothing worse than sitting in front of a blank page, not knowing where to start. A strong structure and outline for your posts and web pages can get you unstuck and make writing easier. 

ChatGPT can help you brainstorm that structure. Instead of creating content ideas or an article outline from scratch (which takes up a lot of brain space), you can ask your AI buddy to do it for you.

3. It’s a Free (or Low-Cost) Solution

ChatGPT has a free plan where you can get limited access to the most up-to-date model. As of October 2025, that is GPT-5. If you want extended usage as well as access to voice mode and the ability to create your own custom GPT (like to create an AI coach version of yourself), you’ll need to upgrade to the $20/month or $200/month plans:

The Downsides of Using ChatGPT Prompts for Marketing Your Coaching Business

1. It’s Not Error-Free

ChatGPT isn’t perfect. You still need to run the texts it generates through a tool like Grammarly to avoid spelling mistakes and other errors. 

You also need to fact-check what it suggests using reliable sources and make sure you cite proprietary concepts and ideas properly to avoid legal trouble. This is because, like other AI models, ChatGPT is known to “hallucinate” false events or facts.

ChatGPT also often warns its users about the fact that it doesn’t read real-time data. Every new model gets a knowledge update, but currently, even its most up-to-date model has a knowledge cutoff (at the time of writing this article) of October 2024.

So basically, not much help with timely content pieces.

2. It Doesn’t Think Like a Human

ChatGPT is great at churning out data but lacks contextual thinking and emotional intelligence, which are crucial for great marketing. 

If you don’t edit what it suggests and think through your campaigns critically, AI-generated content can seriously damage your brand image.

Here’s another way to think about it: OpenAI and other large language model (LLM) creators may call their products “AI”, but in reality, they are not a “true” artificial intelligence. The way they work is more closely related to a much more powerful version of the text predictor on your smartphone.

This means these models are incapable of producing unique ideas. And unique ideas are what will help you stand out from other coaches.

3. Low Ranking for Your SEO Campaigns

In the last few years, Google has become increasingly adamant about ranking content with the E-E-A-T factors in mind:

• Experience
• Expertise
• Authoritativeness
• Trustworthiness

In the article linked above, Google mentions that Trustworthiness is the most important factor. How trustworthy can an article be if it relies on a machine that has a knowledge cutoff in 2024 and is known to hallucinate false facts?

This is especially true for legal and medical content, where misinformation can create a lot of damage (business and health coaches beware). So, while we all wish ChatGPT could write articles like this for us while chilling on a beach, those margaritas have to wait.

How to Create Effective ChatGPT Marketing Prompts

Whereas, if you specify the topic you want to write about, your caption will be tailored accordingly.

1. Involve It in Your Thought Process

Thinking in a vacuum, without anyone to bounce ideas with, is tiring. Luckily, ChatGPT is always there to brainstorm with you. 

You can ask it to:

• Break down marketing processes for you
• Spill out new content ideas
• Evaluate the pros and cons of a particular marketing initiative
• Analyze a piece of copy that performed well and explain why it thinks it worked (and how you can apply that to your marketing)

You do need to take everything ChatGPT says with a pinch of salt, but it can give you an overview of things that will help you refine your marketing efforts.

Here’s an example of an output ChatGPT gave me once I used this prompt:

“You are an expert email marketing strategist. Analyze the following marketing email and tell me: 

1. What makes this email effective? 

2. Give me ideas to apply this email framework in an email to promote my coaching services

[insert the successful email here]”

Newer models such as GPT-5 go into a lot of detail with a prompt like the above. As you can see below, the model spits out several lines to break down the email and how to apply it:

2. Get Specific

One of the secret ingredients of engaging and impactful content is specificity. Generic and vague marketing messages are a turn-off for your target audience because they make it sound like you’re not speaking to them. 

The more specific your queries are, the better the ideas and texts will be in ChatGPT’s responses. For example, if you’re just asking for a generic post for your social media, it will be nothing short of blah.

Whereas if you specify the topic you want to write about, your caption will be tailored accordingly.

We’re still not winning a Pulitzer prize for this, but at least our caption stayed on the story, and we have a few more tricks up our sleeves to make it better. Keep reading.

3. Share All Relevant Details

The more ChatGPT knows about your campaign, the better it will be able to tailor its suggestions to it. You can let the AI model know about:

• Format: Define whether it’s a social media post, article outline, tagline, or email template you need.
• Length: How many words should your email be? How many title suggestions do you need?
• Other successful examples: The more ChatGPT can see what an ideal output looks like, the better YOUR output will be.
• Target audience: Who is your campaign addressing? What pain points does your product solve for them?
• Your brand and services: What’s your specialization as a coach and what services do you offer? What product does your current campaign revolve around?
• Your actual knowledge: Don’t get ChatGPT to come up with the actual expertise for you. Braindump what you know about the topic you want it to write about instead of asking it to do that work.

These details are worth laying out beforehand for your campaign anyway. If you do, it will help ChatGPT give you better responses.

In the past, you had to worry about ChatGPT running out of “context”. An LLM’s context window is how much data it can retain at once before beginning to “forget” the earliest parts of the conversation.

Today’s models have a much larger context window than the first models, which means you can insert a lot more input data into your prompts than before. Make the most of it.

4. Train it on Your Brand Voice

Tonality isn’t really relevant for generating ideas and getting some perspective for planning, but it is for your copy. In most cases, the problem isn’t with the factual information ChatGPT suggests but with the tone in which it communicates. 

You can give it inputs on your tone of voice to describe its characteristics:

• Is your brand voice humorous or serious?
• Is it formal or casual?
• Irreverent or respectful?
• Matter-of-fact or enthusiastic?

Tonality and personal writing style are the hardest for ChatGPT to learn, but the model is constantly improving. It’s always worth giving it instructions on how it should phrase things.

Besides describing your brand voice, you can also give ChatGPT examples of your previous writing (or your competitor’s) that best resemble what you’re looking for.

5. Revise

Working with ChatGPT is a lot about trial and error. While the below prompts will give you a huge head start, you probably still need to tweak them here and there to get the results you’re looking for.

The AI tool generates unique real-time responses, meaning it never gives the same answer to you or me. If you feel like its output is not quite it, you can:

1. Edit your prompt to be more specific about what you want.
2. Ask ChatGPT to regenerate its response, meaning have it say the same thing differently.
3. Type “continue” to ask for more details on the subject that hasn’t been shared before.

But you can also use the output as a starting point and revise yourself to really get it right.

90 Best ChatGPT Prompts for Marketing Your Coaching Business

How To Use These Prompts For Maximum Efficiency

The prompts below aren’t meant to be copy and pasted. Instead, use them as a starting point to help ChatGPT think like you do.

To get the most of them:

• Follow our above guidelines to create effective prompts: Don’t just use the single line as a prompt. Layer in all of your context to give it more info about you and your coaching business.
• Ask for variations: Today’s AI models are great at giving you options. Don’t settle for a single version of a marketing asset. Instead, ask for multiple options and choose the one you prefer.
• Turn ideas into systems: Rather than treating each prompt as a one-off, think in terms of frameworks. For example, use one content prompt to build a 30-day social media calendar or an entire email sequence, not just a single post.
• Refine iteratively: Don’t settle for the first draft. Give feedback, tighten, and build layered prompts that improve with each round.
• Layer in your personality: Even the most advanced AI can’t replace your unique story, experience, or voice. Once you generate the first draft, add your personal examples, favorite metaphors, or stories from real clients.

15 ChatGPT Prompts for Defining the Brand Identity of Your Coaching Business

1. Brand name: Generate a list of unique brand names for a coaching business focused on [specific niche].
2. Target audience persona: Describe the characteristics and interests of the typical target audience for my [niche] coaching business.
3. Mission statement: Give me suggestions for a mission statement that communicates [purpose and values] for my coaching business.
4. Tagline: Craft a memorable tagline that encapsulates the essence of my coaching business and its impact. [insert specialization and the types of services you offer]
5. Origin story: Develop a narrative from the following details that tell the story of how my coaching business came into existence and its journey so far.
6. Brand voice: Define the tone and style of communication that a coaching brand should use across all platforms.
7. Brand personality: Define the personality traits (e.g., friendly, professional, innovative) commonly associated with coaching brands.
8. Color palette: Suggest a brand color palette that reflects trust, growth, and positivity for my coaching brand.
9. Logo design: Describe a logo design that combines [symbol/element] with [symbol/element] to represent my coaching business.
10. Visual language: Suggest visual elements (icons, patterns, etc.) that can be used consistently across the branding materials of a coaching business.
11. Design elements: Recommend design ideas for business cards, letterheads, and other branding collateral.
12. Font styles: Recommend font styles for my coaching brand that convey [inset brand values].
13. Brand partnerships: Suggest potential brand partnerships or collaborations that align with [brand values] of my coaching brand.
14. Brand consistency: Outline a strategy for maintaining a consistent and engaging online presence for the coaching brand.
15. Brand evolution: Describe how the coaching brand could evolve its identity over time while maintaining core values.

15 Marketing Prompts for ChatGPT That Help Develop a Campaign for a Coaching Product

1. Campaign Objective: List possible campaign objectives to evaluate for [coaching product].
2. Marketing channels: What channels can I consider for selling a [coaching product]?
3. Marketing funnel: Describe a marketing funnel that converts free sign-ups into paying customers for [coaching product].
4. Timeline: What’s a reasonable timeline for a marketing campaign that involves [main campaign elements]?
5. Target Audience Definition: Describe the characteristics, interests, and pain points of the ideal audience for [coaching product].
6. Unique Selling Proposition (USP): Generate a compelling statement highlighting the unique benefits that set [coaching product] apart from similar products.
7. Content Strategy: Outline a content strategy for the campaign for [coaching product], including blog topics, social media posts, and video content.
8. Email Sequence: Create a storyboard for an email sequence selling [coaching product].
9. Landing Page Structure: Create the structure for a landing page that’s optimized for converting visitors into buyers for [coaching product].

10. Influencer Collaboration: Suggest potential influencers or thought leaders who could collaborate with the campaign to extend its reach.
11. Limited-Time Offer Copy: Write copy for a limited-time offer associated with the coaching product, creating a sense of urgency.
12. Interactive Campaign Element: Propose an interactive element, such as a quiz or poll, that engages the audience and encourages participation.
13. Ad campaign: Give me 10 short ad copy variations for a campaign selling [coaching product].
14. Free event ideas: Develop an idea for a webinar or workshop that can serve as a key component of the marketing campaign for [coaching product].
15. Analytics: Suggest KPIs and metrics to measure and analyze the effectiveness of my marketing campaign.

15 ChatGPT Prompts for Your Content Marketing Efforts

1. Social Media Hashtags: Create a list of relevant hashtags for social media posts related to [coaching brand/product].
2. Social Media Bio: Create a concise and engaging bio for the coaching business’s social media profiles.
3. LinkedIn content: Create a social media content plan for a [niche] coaching service on LinkedIn.
4. Video scripting: Craft an attention-grabbing script for a promotional video about personal development coaching.
5. X Content: Write a series of tweets to boost awareness of a [niche] coaching program.
6. Infographics: Develop an infographic on the benefits of hiring a business coach for entrepreneurs.
7. Email newsletters: Generate content for an email newsletter promoting a time management coaching workshop.
8. Podcast episodes: Write a podcast script discussing stress management tips for a mental health coaching business.
9. Instagram captions: Draft an Instagram caption for a motivational quote related to fitness coaching.
10. Webinars: Brainstorm ideas for a webinar promoting a leadership coaching program.
11. Pinterest: Craft a Pinterest description for an infographic on achieving work-life balance through coaching.
12. Facebook: Generate a Facebook post introducing a new coaching package for productivity improvement.
13. Ebooks: Develop an outline for a downloadable ebook on nutrition coaching tips for a healthier lifestyle.
14. Instagram stories: Craft a series of Instagram stories highlighting quick tips from a career coaching session.”
15. TikTok: Generate [X] content ideas for a TikTok video showcasing a day in the life of a fitness coaching client.

15 ChatGPT Prompts for Website and Blog Post Copy

1. Blog post ideas: Generate engaging blog post ideas for promoting a life coaching business.
2. Meta descriptions: Generate a catchy meta description for a life coaching website homepage.

3. Outlines: Create an outline for a blog post about the benefits of executive coaching for professionals.
4. Content generation: Write out the following section of this outline in an informal but matter-of-fact tone: [insert outline].
5. Blog post introduction: Write a short introduction for a blog post about the importance of stress management and how coaching can help you achieve it.
6. Revisions: Rewrite this excerpt from a blog post with more detail about [topic].
7. Expanding listicles: Suggest 10 more ways single moms can manage their time better for a listicle.
8. Reviews: Evaluate the pros and cons of using [software name].
9. Headlines: Give me 10 headline ideas for an article about the latest health and wellness trends that start with a number and are a maximum of 70 characters.
10. Website structure: Create an effective structure for a brand website of a health and wellness coach.
11. Hero section: Write three variations for the hero section on a website focusing on career coaching.
12. About page: Generate a narrative-style biography from the following resume [insert coaching resume].
13. Services section: Write short descriptions for the following career coaching services to be placed on a website: 1-on-1 coaching, group coaching, and 6-month intensive with accountability.
14. Website section copy: List 10 unique selling propositions for the website of a coaching program that focuses on self-love and confidence.
15. Testimonial template: Create a template for a concise but convincing testimonial I can share with past coaching clients to ask for recommendations.

15 ChatGPT Prompts for Email Communication & Email Marketing

1. Onboarding email: Write a short welcome email for a new client with a link where they can settle their payment and book their first session.
2. Follow-up email: Write a maximum 100-word follow-up email for a client who missed paying their coaching fees.
3. Session confirmation: Write a short email confirming the date and time of a coaching session booked with a client.
4. Firing a coaching client: Write a short email in a professional, matter-of-fact voice to fire a client who has been repeatedly breaking our contract terms.
5. Session outputs: Generate a maximum 300-word coaching session output that summarizes the following audio recording transcript: [insert transcript].
6. Session materials: Write a short email for a coaching client with a link where they can access the materials included in their coaching package.
7. Subject lines: Compose an engaging subject line for a coaching newsletter about setting and achieving goals.
8. Email funnel copy: Generate an opening paragraph for a welcome email to new subscribers of a life coaching blog.
9. Accountability emails: Write a follow-up email to a coaching client expressing encouragement and tracking progress.
10. Reminder email: Write a friendly reminder email to coaching clients about an upcoming group coaching session.
11. Sales email: Write an email reaching out to previous clients with a new coaching package.
12. Content promotion for an email list: Write a short email announcing a new blog post on productivity tips.
13. Email newsletters: Write an email to coaching clients sharing insights on overcoming common mindset challenges.
14. Signature ideas: Give me 10 friendly signature ideas I can use when sending emails to my health coaching clients.
15. Newsletter ideas: Generate 10 ideas for newsletters I can send to my email list about the abundance mindset.

15 ChatGPT Prompts for Public Relations

1. PR strategy: Share the pros and cons of common PR strategies coaches use.
2. Marketing events: Generate ideas for free events or webinars to promote my coaching brand and connect with my audience.
3. Elevator pitch: Create a PR pitch highlighting my unique coaching approach and success stories for media outreach based on the following bio: [insert coaching bio].
4. Press release: Draft a press release announcing the launch of a new coaching product and how it revolutionizes the market based on these points: [details in bullet points].
5. Media coverage: Suggest 10 long-standing coaching magazines that have featured interviews with coaches in the past.
6. Coaching bio: Create a concise and compelling bio for a relationship coach with 5 years of experience and a Level 2 ICF certification to be featured in an industry publication.

7. Case studies: Draft a social media announcement to share a recent client success story and its impact.
8. Awards announcement: Craft an announcement for winning an industry award or recognition as a business coach, focusing on gratitude and announcing new client intake.
9. Article submissions: Suggest ideas for article submissions I can pitch to leading coaching magazines.
10. Press outreach: Draft an email to connect with a journalist or reporter to establish an ongoing relationship for future coverage.
11. LinkedIn posts: Write a LinkedIn post showcasing my expertise in adoption coaching.
12. Partnerships: Compose an email pitch to invite a TikTok influencer to experience my coaching services free of charge.
13. Affiliate marketing: Write an email to a blog editor that proposes a potential collaboration to feature my coaching services in their newsletter.
14. Podcasting: Give me 10 ideas for new podcasts I can start as a spirituality coach in order to showcase my perspective and expertise.

Talking points: Generate talking points that I can use during a webinar interview about the impact of social media on children.

Automate Your Coaching Business with Paperbell

You’ve now got 90 powerful ChatGPT prompts to market your coaching business more efficiently. Why not take the next step and automate how you run your entire business?

Paperbell takes care of your contracts, scheduling, payments, and client onboarding so you can focus on coaching, not admin. Try Paperbell now for free to launch your beautiful, automated coaching website in minutes.

FAQs About ChatGPT Prompts for Marketing

What are the best ChatGPT prompts for marketing?

The best ChatGPT prompts for marketing are specific, detailed, and include context about your coaching niche, target audience, brand voice, and campaign goals. Effective prompts also share examples of successful content you’ve created before and clearly define the format and length you need. 

How to ask ChatGPT to create a marketing plan?

To ask ChatGPT to create a marketing plan, provide details about your coaching services, target audience pain points, current marketing channels, budget constraints, and timeline. Be specific about your goals and ask it to break down the plan into actionable steps with KPIs to measure success.

How to write AI prompts for marketing?

To write AI prompts for marketing, clearly communicate your intent, ask specific questions, and provide as much context as possible about your coaching business and target audience. Include details like tone of voice, successful examples, and relevant brand information.

Editor’s Note: This post was originally published in December 2023 and has since been updated for accuracy.