You may have heard “Facebook is dead.” But no matter what people like to say about the platform, Facebook still remains the largest social media platform, with 3 billion monthly active users in 2025.
If you’re looking for ways to grow your audience and market your coaching business, Facebook is a powerful option, especially if you end up going viral.
In this blog post, we’ll explore the key elements that contribute to content going viral and provide real-life examples of successful Facebook posts. Get ready to learn:
- How many views it takes to go viral on Facebook
- How to go viral on Facebook
- 5 viral Facebook posts by life coaches to boost your visibility
How Many Views Does It Take to Go Viral on Facebook?
You may dream of going viral on Facebook to reach a wider audience and attract more coaching clients. But what does it take to achieve virality?
There isn’t a specific number of views required for your Facebook content to be considered “viral”. It drastically varies depending on the context.
However, achieving hundreds of thousands or millions of Facebook views within 24-48 hours can generally be classified as going viral. But don’t be discouraged if your posts aren’t hitting those numbers right away.
Creating content that resonates with your target audience and inspires them to share it is key to achieving viral success.
In fact, even a few thousand shares can significantly increase your visibility as a coach.
You can also consider that virality is a matter of perspective. For instance, a high-profile coach like Tony Robbins will consider 100 comments as a failure. But if you’re a brand new coach with few followers, getting 100 comments could be considered viral compared to your usual content!
Pro tip: Make sure to have a beautiful coaching website up and running before you try to go viral. Get your free Paperbell account to launch your site in minutes and start taking payments.
The importance of engagement
Instead of solely focusing on view counts, why not pay attention to the level of engagement your posts receive?
No matter which social media platform you’re using to market your coaching services, consider looking at:
- Likes
- Comments
- Shares
- Watch time (on content such as Reels)
The above metrics are strong indicators that you’re connecting with your audience and providing valuable content they enjoy consuming.
You can also track how many conversations each post has generated. After all, likes don’t pay the bill. But DM conversations that lead to genuine relationships can lead to new coaching clients.
Achieving virality through relatability
To increase the chances of going viral on Facebook as a life coach, create content that speaks directly to the challenges and aspirations faced by your ideal clients.
Share personal stories or insights from coaching sessions (with permission). Choose stories that showcase how you’ve helped others overcome obstacles in their lives.
These real-life examples will give potential clients a glimpse into the transformative power of coaching.
Examples:
- Jay Shetty: How To Find Your Purpose And Passion In Life
- Mel Robbins: The 5 Second Rule
- Brendon Burchard: How To Believe In Yourself When No One Else Does
For instance, Jay Shetty’s post about purpose and passion covers a topic nearly anyone can relate to:
After all, who doesn’t want to live a life filled with passion and purpose?
By creating relatable content that connects with your audience and encourages them to engage, you’ll increase the likelihood of going viral on Facebook, even if it doesn’t reach millions of views overnight.
Here’s a tip to know what your audience is struggling with:
Ask them!
A post asking what would be most helpful to hear from you is not only a great research post, but can even turn into a viral post in and of itself.
How to Go Viral on Facebook
Going viral on Facebook as a life coach can be an incredible way to reach new clients and grow your coaching business.
If you’re aiming to hit the viral jackpot, creating content that truly inspires a broad audience is crucial.
Here are the steps you need to help you increase your chances of going viral.
1. Create shareable content
When it comes to increasing your chances of going viral, the key is to create content that really hits home with your target audience. It should get them excited to share it with their friends.
It could be anything from inspiring quotes that lift their spirits to personal stories that they can relate to. Specifically, text-to-video AI tools can take these quotes and stories and turn them into captivating videos that are even more shareable.
You can also share helpful tips that make their lives easier.
2. Use eye-catching visuals
Images and videos often outshine text-only posts when it comes to grabbing attention and generating engagement on social media.
This is especially true, according to Meta themselves. They claim 60% of time spent on Facebook is spent consuming video content.
To increase the performance of your posts, use high-quality photos or graphics if you’re not posting a Reel. Make sure they’re relevant to the message you want to convey.
Try a variety of types of images to see what sticks! For instance, you can try:
- Selfies
- Behind-the-scenes photos of your work
- Quote images
- Relevant, eye-catching stock photography with text layered on top
Remember that there’s no winning recipe for a viral post, so don’t be afraid to experiment with new types of visuals.
3. Craft compelling headlines
A captivating headline is a game-changer when it comes to grabbing users’ attention as they scroll through their newsfeeds.
Make sure your headlines are:
- Clear
- Concise
- Intriguing enough to pique the interest of someone who knows nothing about your coaching services
- Serve as a pattern interrupt to someone’s scrolling session
For example, take a look at sales coach Natalie Bullen’s headline for this post:
Not only is it loud and clear, but it speaks to a huge pain point her audience struggles with. It also describes the cost of that pain point — in this case, $20,000 a month.
4. Leverage trending topics
Keep an eye out for popular trends related to life coaching or personal development to increase the views and shares of your content.
Identify these popular topics more effectively by exploring Facebook Reels hashtags. This approach helps pinpoint what’s currently capturing the audience’s attention and enables you to tailor your content to these interests.
Joining these conversations early on can tap into the interest and engagement of users who are already intrigued by the topic.
5. Promote engagement
Engaging your followers and encouraging their participation is key to boosting likes, comments, and shares on your social media posts.
You can:
- Ask questions
- Request feedback
- Invite your audience to actively participate and share their thoughts
- Encourage people to comment a specific keyword if they want to receive a specific resource from you
Responding promptly will show that you value their input while also boosting your visibility in others’ feeds.
A great trick that I love from Facebook ad coach Laurel Portié is to comment again on an existing post to continue the conversation. I’ve seen Laurel comment on posts where people ask for a resource and she asks: “Did I get everyone?”
Or, in this more recent example, she keeps the body of her post short and sweet. She then uses the comment section to provide more context:
But she wasn’t done. Later that week, when she completed the video people were asking for, she commented again.
This means two things:
- The post will get bumped back up to people’s feeds because of the recent activity, meaning more new people will see it.
- Everyone who engaged with the post previously will now see this link and go see her new post.
6. Collaborate with other coaches
To give yourself a head start in reaching virality status, consider collaborating with other coaches or influencers within the industry. You can:
- Share each other’s content
- Tag one another
- Create joint posts or videos
Let’s go back to Laurel Portié for a second. This coach is well-established in her field. But coach Lacy Boggs, who’s in a different coaching niche (copywriting coaching and services), isn’t as established on Facebook.
However, she does have a bigger email list than Laurel. So when she opened up spots to promote other people on her email list and Laurel raised her hand, Lacy took that opportunity to let people on Facebook know:
You can find someone who isn’t a direct competitor, but who has a similar audience to you and do something like this as well.
7. Maintain consistency
Keep a regular posting schedule so users know when to expect new content from you.
Consistently posting valuable content builds trust with your followers. It also encourages return visits and increases the likelihood of content being shared.
8. Boost your reach through ads
In addition to creating shareable content, you can also try paid advertising options like Facebook Ads.
This allows you to target specific demographics and interests to increase the likelihood of reaching people who are interested in your coaching services.
Plus, if you’ve got a particularly good post that received great engagement (and even paid clients) organically, you can expand its reach without creating new content!
How to Prep Your Coaching Business Before You Go Viral
Going viral is exciting, but without the right systems in place, all those views and engagement won’t translate into paying coaching clients.
If someone discovers your content through a viral post and wants to work with you, what happens next? Can they easily book a discovery call? Do you have a professional way to share your services? Can they pay you on the spot when they’re ready to commit?
Without these essentials ready to go, you risk losing potential clients who are excited to work with you right now.
This is where having an all-in-one platform like Paperbell becomes crucial. Here’s how to use it to prepare your coaching business for viral success:
- Create clear coaching packages with pricing and session details so prospects who DM you can book immediately.
- Set up a free discovery call package to easily share when people express interest in learning more about working with you.
- Build your Paperbell coaching website to share when someone asks about your services broadly to give them a complete professional overview.
- Use automated scheduling so clients can book themselves without endless back-and-forth messaging during a viral spike.
- Prepare your contracts and intake forms so new clients can complete paperwork automatically when they book.
- Enable instant payments through Stripe or PayPal with flexible options like payment plans and pay-in-full discounts.
Having Paperbell set up before your content takes off ensures you’re ready to capitalize on every opportunity.
Ready to prep your coaching business for success? Get your free Paperbell account today and have everything in place before your next post goes viral.
5 Viral Facebook Posts by Life Coaches That Can Help Boost Your Visibility
Achieving viral status on Facebook can greatly improve your visibility as a life coach.
By analyzing some of the most successful viral posts from life coaches, you can learn valuable lessons to apply to your own content strategy.
Let’s explore the following five examples of viral Facebook posts by life coaches that generated massive engagement.
The power of vulnerability
Brene Brown’s post about her struggle with vulnerability has touched thousands because it was raw, honest, and deeply personal.
While the content is a TED Talk, several coaches share it on Facebook as well.
Sharing authentic stories helps build trust and connection with your audience. For instance, when was a time you experienced failure or did something wrong? And what have you learned from it?
Inspiring quotes
Motivational quotes often go viral due to their shareable nature. For example, Mel Robbins’ quote post, “You’re one decision away from a completely different life,” received over 6.1k likes and 1.5k shares:
Actionable tips
Providing practical advice is another way to create engaging content. Jay Shetty, a life coach who once had the most viewed Facebook post, offers tips for improving mental health during the COVID-19 quarantine.
This likely went viral because it addressed an immediate need for many people during the pandemic.
Live videos
Live videos are an effective way to engage with your audience in real-time. Below is another post from sales coach Natalie Bullen, who frequently goes live to dive deeper into topics her audience previously engaged with.
Remember that consistency is vital when it comes to content creation. Keep experimenting with different types of content until you discover what connects best with your audience.
Grow Your Coaching Business by Going Viral on Facebook
There’s no magic in achieving the number of views needed to go viral, but continuously refining your approach can increase your chances of achieving viral success.
With the right strategy and tools, you can expand your reach and make a bigger impact to scale your coaching business.
With that being said, make sure to have your coaching website ready to go and take payments and appointments before you go viral. Try Paperbell for free today to get your beautiful coaching site up and running in minutes.
FAQs About How to Go Viral on Facebook
What kind of posts go viral on Facebook?
Posts that go viral on Facebook include inspirational stories, quotes, funny memes, videos, educational infographics, trending news topics, and user-generated content like testimonials that resonate with audiences.
How important is timing when it comes to posting content?
Timing is important for increasing visibility and engagement. The best time to post depends on when your specific audience is most active on Facebook, which varies based on their location and habits.
What are some common mistakes to avoid when trying to go viral on Facebook?
Common mistakes include a lack of originality, posting irrelevant content, using poor visuals, failing to engage with your audience, not promoting posts, and inconsistent posting. Never steal content without permission and credit.
How do I make my post go viral on Facebook?
Create shareable, relatable content with eye-catching visuals and compelling headlines. Engage your audience, post consistently, leverage trending topics, and collaborate with other coaches to increase your reach and engagement.
How many views do you need to go viral on FB?
There’s no specific number, but hundreds of thousands to millions of views within 24-48 hours is typically considered viral. However, virality is relative to your audience size. Strong engagement matters more than raw view counts.
How to get a post to go viral?
Focus on creating authentic, valuable content that resonates emotionally with your audience. Use high-quality visuals, ask questions to boost engagement, post when your audience is active, and consider using Facebook Ads to expand reach.
What kind of content goes viral on Facebook?
Focus on creating authentic, valuable content that resonates emotionally with your audience. Use high-quality visuals, ask questions to boost engagement, post when your audience is active, and consider using Facebook Ads to expand reach.
Editor’s Note: This post was originally published in July 2023 and has since been updated for accuracy.
