Ready to unlock the secret to going viral on TikTok as a life coach? 

TikTok, which now has 1.59 billion active monthly users worldwide, holds incredible potential for those who can crack the code of viral success. But it can be incredibly frustrating to be stuck at a few views per video.

In this guide, we’ll explore the TikTok algorithm and reveal the strategies that countless creators have used to skyrocket to stardom so that you can finally reach a bigger audience.

We’ll guide you on what happens when your content goes viral and how being prepared for it can maximize its impact on your coaching business. 

Keep reading to discover:

• What it means to go viral on TikTok
• How to go viral on TikTok
• What happens if you go viral on TikTok?

What Does It Mean to Go Viral on TikTok?

Imagine this: you post a video on TikTok, and within the blink of an eye, it becomes a sensation.

Thousands of views, likes, comments, and shares start pouring in, and before you know it, your video has taken the platform by storm.

That, my friend, is what it means to go viral on TikTok.

It’s when your video content captures the attention of millions of users and becomes the talk of the town, attracting an influx of views, likes, comments, and shares.

So what kind of content has the potential to go viral on TikTok? Let’s take a look at some examples for coaches:

• Creative challenges: Trending challenges don’t only include dance routines. For example, you can chime in for the “30-Day Positive Mindset” challenge to share daily positive thoughts or affirmations. 
• Relatable comedy: You can make reels with self-aware humor, like skits about people’s common struggles with procrastination.
• How-to and hacks: Share quick tips for enhancing productivity or achieving personal goals, such as a “60-Second Morning Routine.”

However, there’s one MAJOR detail that coaches tend to forget when they try to go viral:

They forget to prepare their coaching business to receive and convert that traffic!

Going viral for the sake of going viral doesn’t really serve a purpose, unless you’re only looking for your 15 minutes of fame. So, before you follow the advice in this article, make sure you link your coaching website to your TikTok account. Your new viewers and followers will have a simple way to learn more about you and your coaching packages.

And if you don’t have a website just yet, that doesn’t need to stop you. You can launch your own stunning coaching website for free without ripping your hair out in frustration, all thanks to Paperbell. Click here to try Paperbell for free.

How to Go Viral on TikTok

Going viral on TikTok takes time, effort, and consistency. You need to produce quality content that resonates with viewers.

It’s no longer just teenagers on TikTok anymore. Sprout Social’s 2025 Social Index states that 58% of consumers have a TikTok account!

If you’re eager to expand your reach, attract new clients, and create waves, try these strategies and discover what works best for you.

1. Grab the Audience’s Attention From the Start

Regardless of current TikTok trends, you need to craft a compelling opening that immediately captivates your audience’s interest. 

Whether it’s an intriguing question, a visually stunning moment, or an unexpected twist, ensure your video has a strong hook that entices viewers to keep watching.

One way to do this is by adding a title to your video, like this “Advice From a Life Coach” video:

A title immediately tells people what the video will be about. It hooks people into your video and gives them a reason not to scroll away.

In this example, the title will catch the attention of people who trust life coaches and seek their advice.

Here’s a quick tip to improve your hooks. Look at the hook you’re planning to use, and ask yourself:

What are three questions that this will open up in my ideal client’s mind that they just cannot go on without answering?

If you can’t come up with three solid questions, keep improving your hook.

2. Create Engaging Content

Focus on the following topics relevant to life coaching:

• Daily motivation tips
• Mindfulness practices
• Goal-setting strategies
• Stress management techniques
• Productivity hacks
• Overcoming self-doubt
• Building healthy habits
• Boosting self-confidence
• Effective communication skills
• Work-life balance tips
• Morning routine ideas
• Positive affirmations
• Visualization techniques
• Self-improvement challenges
• Handling failure gracefully

You can use storytelling techniques and share real-life examples that resonate with viewers to make them feel understood and inspired.

Remember, authenticity is key for TikTok users, so pick topics that are highly relevant to your niche expertise.

3. Optimize for the Algorithm

Use tools like TikTok analytics to gather insights on performance metrics and engagement. Regularly review or export TikTok data to identify popular content and ideal posting times to further optimize your strategy for success on TikTok.

Lately, TikTok experts have been saying not to rely too much on hashtags to increase your content’s discoverability. 

Why?

Because it may force the algorithm to push your video to the wrong TikTok users instead of letting it do its job.

My suggestion is to try both approaches, measure your results from your TikTok videos, and make your own informed decisions from there.

4. Leverage Trends and Challenges

TikTok is big on trends and challenges. 

Keep an eye on what type of TikTok content is hot on the platform and find creative ways to incorporate those trends into your content while staying true to your coaching niche.

You can explore the “Discover” tab for popular audio clips, trending and relevant hashtags, popular challenges, and viral TikTok videos.

You can also sign up for TikTok’s business newsletter to receive the latest information about the platform’s culture.

5. Collaborate With Other Creators

Two heads are better than one, right? That’s especially true when creating viral content. Consider teaming up with other TikTokers by creating duets, response videos, or joint videos.

Collaboration brings fresh ideas to your own videos and exposes you to a broader audience through your collaborators’ followers. 

6. Promote Across Social Media Platforms

Don’t limit yourself to TikTok alone. Promote your TikTok account and viral content through various social media channels like Instagram, Facebook, and LinkedIn. Use social media tools like MeetEdgar, Sprout Social, or Hootsuite alternatives for efficient multi-channel scheduling of your TikTok videos.

Share snippets of your content or TikTok profile through a scannable QR code, tease upcoming videos, and encourage your followers on other platforms to check out your TikTok content.

7. Engage With the TikTok Community

TikTok is a social platform, so engage with the coaching community by following relevant accounts and commenting on their content.

Building relationships and actively participating can increase your visibility and attract more engagement.

8. Enhance Your Content With Trending Sounds

The TikTok algorithm loves to promote people who use trending sounds. Explore a vast library of music and styles, including chart-topping tracks, to add a polished touch to your videos. 

You can also incorporate your own unique audio. If others use your music, it further boosts your visibility and expands your reach.

9. Post New Content Regularly

To establish a strong TikTok presence, you must share quality content regularly. Consistent posting is key to keeping TikTok users engaged and maintaining momentum on the platform.

Sharing new content on TikTok at least a few times a week increases your visibility and helps you stay on your TikTok audience’s radar.

Remember, the TikTok algorithm favors active accounts. So, the more you post, the more opportunities you have to reach a wider audience.

Here’s another way to think about it:

Every time you post, you know that TikTok will show your video to a minimum of approximately 200 people. I’ve only ever had one video that got under those numbers. That means that even if you never have a video go viral, you can at least cultivate your own niche audience just by posting more often!

10. Find the Best Time to Post

To maximize visibility and engagement, determine the optimal time to post to reach your TikTok audience.

You can try these suggestions:

• Understand your audience’s behavior
• Use TikTok analytics
• Experiment with different posting times
• Consider time zones
• Adapt your strategy based on the insights gathered

By monitoring your audience’s online behavior and experimenting with different posting times, you’ll be able to find the sweet spot that maximizes your reach and engagement on this social media channel.

What Happens If You Go Viral on TikTok?

When a TikTok video goes viral, it rapidly gains an enormous number of views, likes, comments, and shares.

It can be a game-changer for a life coach, bringing in potential new clients and boosting your online presence.

Let’s explore how.

1. Increased Exposure

Going viral on TikTok allows you to reach a much larger audience beyond your existing client base.

Your viral video may appear on the “For You” page, potentially reaching millions of users and increasing followers.

Many TikTok users only watch videos on their For You page, which means getting there via viral content can help you garner a whole new target audience.

2. Establishing Credibility and Expertise

When your video resonates with a large audience and starts circulating rapidly, it’s because people find value in what you’re saying. It’s like a virtual endorsement.

So keep that in mind when you create content.

This viral video becomes a powerful showcase of your knowledge, insights, or practical advice, making you more credible in the eyes of viewers and potential clients. 

3. New Client Inquiries

Picture this: Someone watches your viral video and feels inspired or motivated by what you shared. They think, “Hey, this person really gets me, and I want their help.”

So they reach out and become a new client. This can significantly expand your client base and allow you to positively impact more lives.

Just look at how many people relate to this one viral video. If this coach were to post a video later telling people she’s opening spots for coaching sessions, these people would be more likely to trust her now that they’ve seen she understands them.

With that being said, this works best if people have a place they can reach out to you! Make sure to grab your free Paperbell account and set up your website and coaching packages to make it easier for potential clients to book you.

4. Potential Collaborations

TikTok opens up exciting branding opportunities if your content becomes viral. Companies or organizations might approach you for partnerships, collaborations, or endorsements. 

It’s like a door opening to additional income streams and a chance to raise your profile even higher. The more open doors, the higher your chances of reaching your target audience.

Moreover, it provides increased visibility and recognition in your industry, solidifying your position as a trusted authority. 

5. Serving as an Educational Resource

As a life coach, you can encourage viewers to dive deeper into personal development, mindset, goal-setting, and other areas you specialize in. Your video may spark a thirst for knowledge and growth.

You can leverage your viral success to create and share more educational content, such as courses and books. This expands your impact and reach, allowing you to empower and educate more people.

6. Elevated Social Influence

Going viral on TikTok can give you, as a life coach, a significant social influence on the platform and beyond.

Your recognition as an influential figure can lead to opportunities like speaking engagements, media appearances, or collaborations with other thought leaders. 

It’s like your voice becomes amplified, allowing you to inspire and motivate on a larger scale.

How to Maintain Viral Success on TikTok

Going viral on TikTok as a life coach is an incredible opportunity that can bring a wave of attention and potential clients your way.

However, note that the effects of viral success can vary.

While some creators experience sustained growth and recognition, for others, the viral moment may be short-lived. 

That’s why maintaining a consistent and engaging presence on TikTok is crucial for long-term success. The key is to stay dedicated and adapt to the ever-changing social media landscape.

To make the most of this opportunity, be prepared and have a solid strategy in place. Keep the following key factors in mind:

1. Create a Strong Profile

Ensure that your TikTok profile is polished and professional. Create a clear bio explaining who you are as a life coach, what services you offer, and how people can contact you.

For example, look how Elevate With Eleanor describes the ideal outcome she helps her clients with:

This is also the ideal place to link your coaching website if you haven’t already. (Pro tip: make one for free with Paperbell if you haven’t already.)

2. Analyze Performance 

Pay attention to the types of content that resonate best with your target audience. Adapt your future posts accordingly while staying relevant amidst evolving TikTok trends.

Not all the videos you create have to be an attempt at going viral. But they should all be an attempt to create content that resonates with your audience, which is where analyzing your content will come in handy. If your content flops, that tells you that you need to improve what you’re doing.

3. Define Your Niche 

Clarify your target audience and the specific niche within life coaching that you specialize in. This will help you tailor your content and messaging to resonate with the right viewers who will most likely become potential clients.

For example, High Impact Club specializes in parenting coaching, and they make this fact clear in their bio and videos:

Bonus tip: If you’re on multiple platforms, make sure your bio is consistent everywhere, not just on the TikTok app.

4. Showcase Your Expertise

Share valuable insights, tips, and actionable advice related to your niche through your TikTok content. 

Position yourself as an authority in your field to build trust and credibility with your audience.

5. Develop a Content Strategy

Plan your content, focusing on topics that align with your niche and address their needs and interests. 

Mix educational, inspirational, entertaining, and even funny videos to keep viewers engaged and leave some space for emerging trends.

6. Have a Clear Call-to-Action (CTA)

In your videos and profile, clearly communicate how interested viewers can take the next step to work with you as a client (such as booking a free consultation session).

Whether it’s directing them to your website, a consultation form, or providing your contact information, make it easy for potential clients to reach out!

Viral success is not guaranteed to last forever, so maintaining a consistent and engaging presence is crucial for long-term success on TikTok.

Regardless, going viral on TikTok has the potential to significantly boost your presence and offer exciting business opportunities.

FAQs 

How Does the TikTok Algorithm Work?

The TikTok algorithm shows videos based on user preferences and interests. 

The app analyzes user behavior, such as likes, comments, shares, watch time, and saves, then recommends videos that the user will most likely be interested in watching next.

What Strategies Should I Use to Create High-Quality Content?

Start your videos with a “hook” that catches your audience’s attention, then make your videos dynamic and engaging. You can also try to incorporate trending music, sounds, or effects into your content. Don’t forget to add captions so people can understand you with the sound off.

How Often Should I Post Videos on TikTok?

If you want to grow your TikTok account, you should aim to post at least once a day. I’ve seen successful coaches post three to five times a day or more. Consistency is key to building an audience.

What Are Some Popular Trends or Challenges that Can Help Me Go Viral?

Popular TikTok trends for life coaches include daily motivation challenges, “Day in the Life” vlogs, transformation stories, quick mindset shifts, Q&A sessions, “Challenge your limits” content, “Things I Wish I Knew” series, collaborations, and book/podcast recommendations.

How Many Views Does It Take to Go Viral on TikTok?

Generally, you’ve gone viral if your video gets 500,000 views or more!

Boost Your Coaching Business with Paperbell

If your business starts taking off after going viral on TikTok, Paperbell can help you manage the new influx of clients.

It handles all the tricky moving parts of running a successful life coaching business so you’ll be free to focus on what matters most: Helping people transform their lives.

Here’s how Paperbell can help you:

• Launch your website: Gone are the days where you had to learn website design or how to use clunky drag-and-drop software. Paperbell makes it super-simple to create a stunning, professional coaching website.
• Scheduling made easy: Clients can book sessions directly through your landing page based on your custom availability.
• Billing and invoicing: Accept payments seamlessly with secure payment processing options.
• Create professional packages: Showcase your coaching services with customized packages tailored to different client needs.
• Email automation: Keep communication flowing smoothly with automated email reminders and follow-ups.
• Digital product sales: Use Paperbell’s digital product feature to sell e-books or video courses.

Grab your account now to explore how it can help you effortlessly manage your coaching business.

Editor’s Note: This post was originally published in July 2023 and has since been updated for accuracy.