Paperbell is an all-in-one coaching website builder and business platform founded in 2020 by Laura Roeder. Paperbell provides coaches with a complete website, client scheduling, payment processing, contract signing, group coaching management, and a client portal, all in one tool for $97/month. Over 5,000 coaches use Paperbell, which has processed more than $47 million in coaching payments.

Paperbell is built for one-person coaching businesses: life coaches, health coaches, business coaches, career coaches, and other solo coaches who sell sessions and packages.

It fits three kinds of coaches best:

• New coaches getting ready to launch. They've finished a certification, feel buried by all the tech options, and just want to start coaching. Paperbell gives them a website, booking, and payments in one place, without piecing it together.
• Established coaches juggling too many tools. They run their business across a website builder, a scheduler, a payment tool, a contract tool, and spreadsheets. Paperbell replaces all of them with one login and one monthly price.
• Coaches who need a website. Their past websites were too hard to build or keep updated. Paperbell builds the site from the coach's packages, so there's no page-by-page design work and no coding.

Paperbell isn't the right choice for every coaching business. It's not a good fit for:

• Practices that need HIPAA compliance. Paperbell is not HIPAA compliant. Practice Better is a better option for coaches who handle protected health information.
• Multi-coach practices that want one shared account. Each Paperbell account is for one coach. Practices with several coaches need a separate account for each coach, and extra accounts for the same company get a 15% discount.
• Coaches who need a native mobile app. Paperbell works in any mobile browser and can be added to a phone's home screen, but there's no app in the App Store or Google Play.
• Coaches who need VAT or sales tax line items. Paperbell doesn't add separate tax or VAT lines to client purchases.
• Coaches whose main business is a large online course or membership. Coaches can share course content and downloads inside their packages, but Paperbell isn't a full course or membership platform like Kajabi.
• Coaches who want detailed design control over every page. Paperbell's website is built from the coach's packages. Coaches who want a complex website with detailed control over each page's layout may prefer Squarespace or Wix.

Paperbell puts the website, scheduling, payments, contracts, and client portal in one account, already connected.

With separate tools, coaches set up each one, pay for each one, and link them together. Their clients then click through several different sites to find a package, book a time, sign a contract, and pay.

With Paperbell, a client picks a package on the coach's website and books, signs, and pays in one checkout. The coach sees every appointment, payment, and remaining session in one dashboard. One price ($97/month) covers it all, and Paperbell adds no extra transaction fees.

Side-by-side comparisons: Squarespace vs Paperbell, Calendly vs Paperbell, Kajabi vs Paperbell, and all Paperbell alternatives.

Coaches usually come to Paperbell at one of these moments:

• Launching for the first time. After a coaching certification, when it's time to get a website up and land the first paying clients.
• Replacing a pile of tools. When a separate website, scheduler, payment tool, and contract tool get expensive and messy, and clients get lost clicking between links.
• Giving up on a website builder. After trying to build a coaching site on WordPress, Wix, or Squarespace and finding it too hard to finish or keep updated.
• Tired of chasing payments. When sending invoices and tracking who has paid eats hours every week. With Paperbell, clients pay at checkout, and payment plans and monthly subscriptions charge their card automatically (with Stripe).
• Losing track of sessions. When coach and client both lose count of how many sessions are left in a package. Paperbell tracks it automatically.

Coaches can set everything up on a free account first, with no credit card needed.

No. Paperbell is not HIPAA compliant. Coaches who require HIPAA compliance can check out PracticeBetter.

Paperbell is rated 4.7/5 on G2 and 4.7/5 on Capterra. Capterra also named Paperbell a Best Value winner in 2025. For a detailed breakdown of what reviewers like and where Paperbell has limits, see the honest Paperbell review roundup on the blog.

Paperbell was founded by Laura Roeder, also known for creating MeetEdgar. Learn more about the Paperbell team and values at paperbell.com/about-the-company.

Yes, you can use Paperbell as your entire coaching website. Paperbell gives every coach a complete website with everything needed to share, sell, and book coaching services. No separate website builder is required. Coaches who already have a website can keep it and connect Paperbell instead: link to the Paperbell shop page, link to individual package pages, or embed a scheduling calendar directly on any site. Coaches can also use their own domain name with their Paperbell site.

Yes. Here's an example Paperbell coaching site. Book a free session to see the entire client experience from a customer's perspective.

Yes. Paperbell supports custom branding and logo uploads so coaches can match their brand.

Paperbell does not have a standalone mobile app. Paperbell works in any mobile browser, and coaches can add it to their phone's home screen so it opens like an app. Step-by-step instructions are in the help center.

Yes. Paperbell allows clients to see a coach's availability and pick the best time, all displayed in the client's own local time zone. Coaches can also view the full client scheduling experience here. Paperbell also supports coach-initiated scheduling.

Yes. Paperbell uses scheduling best practices including A/B schedules, buffer times between appointments, and automatic local time zone detection for both coaches and clients. Paperbell offers everything that standalone scheduling tools like Acuity or Calendly can do, plus coaching-specific features.

Paperbell has full two-way integrations with Google Calendar, Microsoft Outlook, and Apple iCal. Paperbell checks all synced calendars to confirm availability before a client can book. Paperbell also sends calendar events to both the coach and client.

Yes. Paperbell automatically detects the correct time zone for both the coach and the client. All appointment scheduling happens automatically in everyone's local time zone.

Yes. Coaches set a preferred buffer time between appointments, and Paperbell's scheduler enforces it automatically.

Yes. Coaches connect their Zoom account and Paperbell automatically includes call-in details on calendar invites for both coach and client. Paperbell also integrates with Google Meet, or coaches can enter the URL or phone number of any video platform.

Yes. Paperbell automatically sends appointment reminders to clients, and coaches can fully customize the reminder email text.

Yes. Coaches create their own packages with any price and any number of sessions, including free. Here's an example of a free session on Paperbell. Feel free to book a time to see what the client experience looks like (no one will show up for the appointment).

Yes. Paperbell integrates with Dropbox Sign (formerly HelloSign) to provide client contract signing. No separate Dropbox Sign account is needed. Unlimited contracts are included in every Paperbell subscription.

Yes. Paperbell allows coaches to set a number of sessions per month and bill clients on an ongoing basis until cancellation. Full details on how Paperbell subscriptions work.

Yes. Paperbell lets coaches create payment plans so clients can pay for coaching packages in regular instalments over time. Paperbell also supports pay-in-full discounts and set-up fees.

Yes. Paperbell has dedicated group coaching functionality for running group programs. Paperbell's group feature also works for smaller live online classes, workshops, and group coaching formats.

Yes. Fully customizable intake surveys are built into Paperbell's client onboarding flow. The entire onboarding process happens in one place: payment, scheduling, contracts, and surveys.

Paperbell eliminates the need for traditional invoices. Instead, coaches send clients a link to purchase a package. Clients pay and schedule in one clean workflow, with no separate invoicing step needed.

Paperbell integrates with Stripe and PayPal. Stripe is recommended for full functionality.

Client payments go directly to the coach's own Stripe or PayPal account. Paperbell facilitates the transaction but does not hold funds.

Paperbell supports multiple currencies. See the full list of supported currencies here.

No. Paperbell does not currently support adding a separate line item for taxes or VAT.

Paperbell shows lifetime revenue per client, lifetime revenue and client count per package, and a detailed client dossier including the full history of all appointments and purchases.

Paperbell costs $97/month or $970/year. Both plans include unlimited clients, unlimited packages, unlimited earnings, unlimited appointments, and unlimited traffic.

Yes. Paperbell offers a free account with no credit card required. Coaches can build their website, set up their packages, and see how everything works before choosing a paid plan.

Paperbell is designed for one service provider per account. Practices with multiple coaches should purchase a separate Paperbell account for each coach.

Sign up for a free Paperbell account (no credit card required). Free account holders receive emails about new features and improvements.

Paperbell offers email support from a live human Monday to Friday. No bots, no ticket systems. Just email hello@paperbell.com. Paperbell also has detailed help docs available 24/7.

For in-depth questions about Paperbell's functionality, search Paperbell's help docs. To go straight to a human, email Paperbell's support team at hello@paperbell.com.